Radio Flyer’s Chicago Headquarters Goes LEED Platinum

Radio Flyer Inc LEED Glass WallsThe Chicago, Ill., headquarters of Radio Flyer Inc. has received platinum certification for its Leadership in Energy and Environmental Design (LEED). Focused on environmentally sustainable practices, the certification acknowledges key design decisions, including the renovation of existing warehouse space, dedicated on-site recycling areas, and geo-thermal heating and cooling systems.

Radio Flyer renovated 70,000 of its 150,000 square foot space into an open concept area featuring wooden beams, natural lighting, an indoor and outdoor paly lab, eco-friendly parking lot, and landscaped “backyard” complete with native prairie plants. Other “green” solutions include cisterns that retain 10,000 gallons of storm water, which is re-purposed for fertilizer-free irrigation, bike storage and locker room for employees who bike to work, and a preferred parking area for high efficiency, low emission cars.

Radio Flyer Cyclone Provides Modern Take on Classic Kid-Powered Toy

Radio Flyer Inc., maker of the famous little red wagon and leading producer of wagons, tricycles, and three-wheel scooters in the U.S., has introduced the Cyclone for kids ages 3 to 7. It features giant 16-inch wheels that kids rotate with their arms to propel into 360-degree spins, quick forward sprints, and reverse rolls.

RADIO FLYER CYCLONEIn addition, the Radio Flyer Cyclone is enabled by a footrest, and features a sturdy rear caster wheel for added stability. It also has a steel frame, molded handgrips, and ergonomic seat. Check out the preview video below:

Available at Toys “R” Us, Cyclone can also be found on radioflyer.com.

COMMENTARY: Making a List and Checking It Twice

In case you haven’t noticed, it’s that time of year again. Time to deck the halls, brave the malls, trim the tree, visit family—and if you’re a kid, it’s time to get serious about that Christmas list.

As we get older, our wish lists shift to more practical items, or fewer (and often more expensive) indulgences. Sometimes it seems like just yesterday that my list included such fantasies as a horse like the one from the Billy and Blaze book series, an RV (a real one), a ride-on car, and other obnoxious requests.

Not everything was ridiculous or out of my parents’ price range, however. One Christmas I was delighted when Santa brought me a coveted doll that I’d had my eye on for months. Another year, Barbie’s shoe store made it down the chimney, to much jumping around and “YESSSS!!!”-ing. And the year that presents filled a shiny new Radio Flyer red wagon and overflowed all over the floor goes down as one of the most memorable of all.

Times have changed, and so have the requests of kids as they add, edit, erase, and perfect what may be the most important document of the year before carefully addressing it to the North Pole and sending it off to the big man himself. Here are a few gifts, old and new, that are sure to excite and delight the kids of today as they did us kids of yesteryear.

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The red wagon from my Christmas past was a simple, classic steel wagon that I thought was just the best ever. Now, Radio Flyer’s Build-a-Wagon offers customers the chance to design their wagon to their own unique specifications. Through the website, users can choose from the classic steel-and-wood design or modern plastic, quiet-ride or rugged rubber tires, and accessories including canopies, umbrellas, seat pads, and an MP3 player. [Read more...]

Toy Industry Foundation Brings Holiday Cheer to Families on Hawaii Military Bases

More than 3,000 boys and girls living with their parents on Hawaii’s Schofield Barracks and Fort Shafter U.S. Army bases were treated to two days of toy giveaways on December 4 and 6,respectively. The events were hosted by the Toy Industry Foundation in partnership with Boys & Girls Clubs of America (BGCA) Military Services, who brought the spirit of the season to military families complete with gifts, holiday carolers, and the lighting of two of the largest Christmas trees in the country.   [Read more...]

Radio Flyer Chooses LeSaint Logistics as Distribution Partner

Radio Flyer, the leading provider of wagons, tricycles, and three-wheeled scooters in the United States, has selected Chicago-based LeSaint Logistics as its 3PL partner.

“We are pleased to partner with LeSaint Logistics as they offer tailored, cost-effective solutions to meet our distribution needs,” said Radio Flyer Warehouse & Distribution Manager, Paul Ardam. “The LeSaint culture and the people in the organization were driving factors in our decision.”

In fact, LeSaint’s positive reputation and flat organization response were critical to Radio Flyer. The depth and breadth of LeSaint’s previous experience with the Big Box stores and positive references from clients also inspired confidence for Radio Flyer.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.