Hasbro’s Allspark and Lionsgate Teaming Up for My Little Pony Movie

HasbroStudios.logoHasbro Inc. and Lionsgate are teaming up to bring Hasbro’s My Little Pony franchise to the big screen. Meghan McCarthy, the writer and producer of the My Little Pony: Friendship is Magic animated series, is attached to the screenplay, which will be produced by Hasbro’s Allspark Pictures.

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Diamond Select Expands Line of My Little Pony: Friendship Is Magic Vinyl Banks

Two new banks based on My Little Pony: Friendship Is Magic are arriving at stores this week. Released by Diamond Select Toys, these vinyl banks featuring Fluttershy and Rarity join the previously released Applejack.

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Pillow Pets and Hasbro Enter Licensing Relationship for My Little Pony Pillow Pets Plush

TwlightSparklePillowPetCJ Products will be creating an exclusive line of plush products featuring characters from the popular animated TV series, My Little Pony: Friendship Is Magic, under license from Hasbro Inc. The line will include Twilight Sparkle and Rainbow Dash as foldable Pillow Pets, Dream Lites, plush backpacks, Sling Paks, and FabTablets universal tablet holders.

My Little Pony Pillow Pets will be available in June at www.pillowpets.com as well as at select retail stores nationwide.

Aurora Expands My Little Pony Plush Collection to Include Brushable, Sparkling Hair

AuroraMyLittlePonyAurora World Inc. is adding to its My Little Pony plush collection with 12 new ponies featuring styled, brushable hair with glistening, mylar accents. These 12 new styles feature characters Pinkie Pie, Rainbow Dash, Applejack, Rarity, Fluttershy, and Princess Twilight Sparkle in both 6.5-inch and new 13-inch, medium sizes.

Aurora will showcase its latest products at both The Atlanta International Gift & Home Furnishings Market on January 6 to 13, and North American International Toy Fair on February 14 to 17.

Disguise Celebrates Halloween with Popular Licenses

DisguiselogoDisguise Inc.’s Halloween costume line-up for this year includes popular characters for the entire family based on theatrical blockbusters, popular television shows, pop culture, and more.

This year’s line-up includes toddler and children’s costumes for Elsa, Anna, and Olaf from Disney’s Frozen, as well as an adult Elsa costume. From Disney’s Maleficent, Maleficent and Aurora costumes are available in sizes for children and adults. Disney Junior properties such as Sofia the First and Doc McStuffins have costumes in baby, toddler, and child sizes.

The classic Minnie Mouse costume is available in sizes ranging from baby to adult. Super Mario Bros fans can dress up as their favorite characters including Mario, Luigi, and Princess Peach. Costumes for Bumblebee and Optimus Prime from Hasbro’s Transformers are available in baby to adult sizes.

Children and adult fans of Hasbro’s My Little Pony can dress up as their favorite characters, including Rainbow Dash and Pinkie Pie. Accessories and costumes for Saban’s Power Rangers span from baby, to child, to adult.

The costumes are available at mass market, specialty, and online retail outlets including Target, Wal-Mart, Toys “R” Us, Spirit, Buy Seasons, and more.

Hasbro and PEZ International Strike Sweet Deal for My Little Pony Branded PEZ Dispensers and Candy

MyLittlePony.PEZHasbro Inc. has signed a global licensing agreement with PEZ International to develop a My Little Pony-branded line of PEZ dispensers, PEZ dextrose fizzy candy, and fizzy rolls. The new dispensers and candy are on display at Hasbro’s booth at Brand Licensing Europe in London, and will be available beginning in early 2015 in Germany, France, and Austria, followed by additional markets worldwide.

The My Little Pony line of PEZ dispensers will be based on Pinkie Pie, Twilight Sparkle, and Rainbow Dash, and the assorted fruit candy range will include lemon, strawberry, orange, and cherry flavors.

“Weird Al” Yankovic Guest Stars as Cheese Sandwich on My Little Pony

Jan20.MLPWeird Al” Yankovic will guest star as Cheese Sandwich and compete with Pinkie Pie for best party planning pony on the February 1 episode of My Little Pony Friendship is Magic. An excited Pinkie Pie plans the best party ever for Rainbow Dash, but Cheese Sandwich will plan another one that will make every pony forget about Pinkie Pie. With Pinkie Pie’s reputation challenged, she won’t go down without an ultimate goof-off showdown. The episode will air on February 1 10:30 a.m. ET/7:30 PT on the Hub Network.

 

Build-A-Bear Workshop Partners with Hasbro for My Little Pony Plush

buildabear_5Build-A-Bear Workshop will bring the My Little Pony brand to store shelves with a collection of characters under license from Hasbro Inc. Arriving April 1, Pinkie Pie and Rainbow Dash will be available at Build-A-Bear Workshop stores throughout North America and online at Buildabear.com. The first ever make-your-own My Little Pony plush allows customers to personalize the characters.

Build-A-Bear Workshop stores nationwide will hold a series of special events from April 1 through April 7. Customers and associates will be encouraged to dress up in their favorite My Little Pony fashions. Additionally, while making a My Little Pony friend, guests can take a pony personality quiz, recite the pony promise, and learn how to style their pony’s hair with a special hair care brochure. Pinkie Pie has signature pink locks, and Rainbow Dash has a multi-colored mane that can be brushed, combed, and braided. Guests can dress Pinkie Pie and Rainbow Dash in their signature capes or a variety of other fashions.