China Toy Fair


Jakks Pacific Named Master Toy Licensee for Winx Club

Jakks Pacific, Inc. and Nickelodeon have struck a deal giving Jakks Pacific a multi-territory master toy license to manufacture, distribute, and market a line of toys and other products based on the animated action and fantasy series, Winx Club. The Winx Club product line by Jakks is scheduled to launch in fall 2012 to coincide with the premiere of the new CGI episodes of Winx Club. The product lineup will span multiple categories, including dolls, play sets, role play, dress-up, and Halloween costumes. The agreement is for the U.S., Canada, UK, Australia, New Zealand, Chile, Colombia, Ecuador, Mexico, Panama, Peru, and Venezuela.

Winx Club, a co-production by Rainbow S.p.A. and Nickelodeon, will begin airing on Nickelodeon later this month.