The Retail Advertising and Marketing Association (RAMA), a division of the National Retail Federation, and BIGresearch have conducted a new survey about moms of tween adolescents. The study, Moms of Tweens: More In-Tune Than You Think, looks at the similarities, differences, and habits of moms of tweens compared to the average U.S. adult.
The survey was conducted between Oct. 15 and Dec. 28, 2009. According to the report, 48.2 percent of moms with pre-teens use Facebook regularly, compared to 39.9 percent of other adults. Nearly eight out of 10 moms preferred coupons opposed to word of mouth in determining which products to buy (in regards to apparel and groceries). The survey also reports that moms with tweens read blogs more than the average adult.