Razor Launches Trick-y New App

Razor.appRazor USA LLC has launched the Razor Trickshare app, a free download designed for both iOS and Android. The app was created to allow kids to learn and share tricks and moves that are possible on a scooter. It is available for download at iTunes and at Google Play.

The Tricktionary part of the app includes images of scooter tricks such as the backflip or tailwhip, and allows fans to take a photograph of themselves doing the same trick and to create an online Team Razor Trick Card to share with friends.

The app also includes links to the Team Razor community and links to the Razor YouTube channels and the Razor official store.

The Year’s Most Outstanding Toys and Games Honored at TOTY Awards

Rainbow LoomOn February 15, the eve of American International Toy Fair, hundreds of toy executives and industry guests gathered at the Grand Hyatt Hotel in New York City for the 14th Annual Toy of the Year (TOTY) Awards and Toy Industry Hall of Fame induction ceremony. Rainbow Loom, from Choon’s Design LLC, won Toy of the Year as well as prizes in three additional categories, while GoldieBlox and the Spinning Machine, from GoldieBlox Inc., took home the People’s Choice award by pulling in the most online votes from consumers.

The event also featured five inductions into the Toy Industry Hall of Fame: Jill Barad, former chairman and CEO, Mattel; Horst Brandstätter, president and owner, Playmobil/geobra Brandstätter GmbH & Co. KG; Jack Friedman, former chairman, CEO, and co-founder, Jakks Pacific; and Arthur “Spud” Melin and Richard Knerr, co-founders of Wham-O Toy. [Read more...]

Razor Crazy Cart Rides High During Christmas Holiday

Razor USA LLC is set to race past expectations for its Razor Crazy Cart. According to the company, sales of the electric ride on have increased 14-times in four weeks, placing it among the top selling items this season.

The Crazy Cart became a viral hit last summer, and has since topped several hot holiday toy lists. Leading up to Christmas, Razor released a new YouTube video, Santa Claus vs. the Magic Christmas Gift, a music parody starring Santa Claus.

The Crazy Cart was dreamed up by Ali Kermani, a Razor employee who developed it as part of his MBA thesis at UCLA. Product features include variable speed foot pedal acceleration with speeds up to 12 mph, a drift bar allowing drivers to completely control drifts and spins, and 360-degree steering capability.

Razor USA Is Looking To Hire Two Toy Designers and Design Director

Razor USA is looking for two toy designers to join its New Brands Group. The designers must have prior toy design success at another toy or children’s product company. The designers will be responsible for generating new ideas as part of the design and brand development toy team, support brand team with toy design renderings, present and communicate ideas effectively to design and marketing teams, among other responsibilities.

The company is also looking to hire a toy Design Director with strong knowledge and experience in both boys and girls toys; however, the company will consider a strong Design Director candidate that has experience in either one. The position requires a strong understanding of toy design and development. The Design Director will manage a design team of four to six staff designers as well as outside resources, support Product Managers in managing product development, identify and leverage toy development best practices, among other duties.

For consideration, interested candidates should send a PDF file link to portfolio and a resume to resume@razorusa.com.

Fall Toy Preview Sees Increases in Total Attendance and Global Participation

Courtesy of Toy Industry Association

More than 700 buyers from around the world attended the Toy Industry Association’s Fall Toy Preview 2012 in Dallas. This is a 3 percent increase in total buyers who attended to look at the new toys and games for Holiday 2013. A 10 percent increase in foreign buyers was also noted.  The top five foreign countries represented by buyers were Canada, the UK, Mexico, Australia, and Hong Kong. Roughly 348 companies exhibited their latest product lines, including Alexander Doll Company, American Plastic Toys, Famosa, Hape, Inc., Melissa and Doug, Playmobil, Ohio Art, Blip Toys, Safari Ltd., and Razor USA. In sponsorship with Techno Source and presented by Carlin West Agency/NFL Rush Zone, the opening night party for the event raised funds for the Toy Industry Foundation and allowed participants to meet with Dallas Cowboys linebacker DeMarcus Ware.

New Razor Packaging Allows Consumers to See Product In Action

Razor has introduced Microsoft Tag technology to its product packaging, which will allow customers to see the product in action right at the store. Each custom Microsoft Tag will send users to that product’s television commercial on the Razor YouTube Channel.

To view, shoppers download the free Tag Reader on their web-enabled camera phone and then scan the tag. Razor’s custom Microsoft Tag appears on all 2010 new products, including the Razor Sole Skate single skate, the Razor Siege caster scooter, and the Razor Ground Force Drifter, an electric-powered drifter kart. Additional Razor and RipStik product packaging will feature the tag by December.

Razor is also releasing its first iPhone scooter game, which will be available for download for free in early October. The game, Razor Ultra Pro Rider, allows Razor fans to perform tricks like the pros on Team Razor.