Razor USA Is Looking To Hire Two Toy Designers and Design Director

Razor USA is looking for two toy designers to join its New Brands Group. The designers must have prior toy design success at another toy or children’s product company. The designers will be responsible for generating new ideas as part of the design and brand development toy team, support brand team with toy design renderings, present and communicate ideas effectively to design and marketing teams, among other responsibilities.

The company is also looking to hire a toy Design Director with strong knowledge and experience in both boys and girls toys; however, the company will consider a strong Design Director candidate that has experience in either one. The position requires a strong understanding of toy design and development. The Design Director will manage a design team of four to six staff designers as well as outside resources, support Product Managers in managing product development, identify and leverage toy development best practices, among other duties.

For consideration, interested candidates should send a PDF file link to portfolio and a resume to resume@razorusa.com.

Fall Toy Preview Sees Increases in Total Attendance and Global Participation

Courtesy of Toy Industry Association

More than 700 buyers from around the world attended the Toy Industry Association’s Fall Toy Preview 2012 in Dallas. This is a 3 percent increase in total buyers who attended to look at the new toys and games for Holiday 2013. A 10 percent increase in foreign buyers was also noted.  The top five foreign countries represented by buyers were Canada, the UK, Mexico, Australia, and Hong Kong. Roughly 348 companies exhibited their latest product lines, including Alexander Doll Company, American Plastic Toys, Famosa, Hape, Inc., Melissa and Doug, Playmobil, Ohio Art, Blip Toys, Safari Ltd., and Razor USA. In sponsorship with Techno Source and presented by Carlin West Agency/NFL Rush Zone, the opening night party for the event raised funds for the Toy Industry Foundation and allowed participants to meet with Dallas Cowboys linebacker DeMarcus Ware.

New Razor Packaging Allows Consumers to See Product In Action

Razor has introduced Microsoft Tag technology to its product packaging, which will allow customers to see the product in action right at the store. Each custom Microsoft Tag will send users to that product’s television commercial on the Razor YouTube Channel.

To view, shoppers download the free Tag Reader on their web-enabled camera phone and then scan the tag. Razor’s custom Microsoft Tag appears on all 2010 new products, including the Razor Sole Skate single skate, the Razor Siege caster scooter, and the Razor Ground Force Drifter, an electric-powered drifter kart. Additional Razor and RipStik product packaging will feature the tag by December.

Razor is also releasing its first iPhone scooter game, which will be available for download for free in early October. The game, Razor Ultra Pro Rider, allows Razor fans to perform tricks like the pros on Team Razor.