Toy State has entered into a worldwide partnership with Sébastien Loeb Racing (SLR), a deal that includes both race sponsorships and product licensing components. The four-year global licensing agreement grants Toy State exclusive rights to develop ranges of toys in the R/C and lights and sound categories.
Toy State has entered into a licensing agreement with WWE. The deal includes products developed for the R/C vehicle category for the North American market, the first of which will be in stores later this year. This agreement marks Toy State’s first licensing agreement under the Nikko brand since its acquisition of the company last year.
“There are few brands with as loyal and passionate a fan base as the WWE,” says Andy Friess, Toy State president. “The personality of the brand is perfectly aligned with the attitude and innovation of our toys, and we can’t wait for WWE fans to see our products when they hit the shelves.”
With one week until Christmas, Target Corp. will offer last-minute deals and free shipping on target.com, where orders placed through December 20 can still be delivered by Christmas. Meanwhile, on Christmas Eve, guests can place online orders for store pickup as late as 5 p.m. and have their items ready that day.
Over the next week, Target will offer deals on gifts including the Sony PlayStation 4; select video games and starter packs, including Call of Duty Advanced Warfare, Disney Infinity Marvel, and Skylanders Trap Team; select Disney Junior toys; and the New Bright Mud Slinger R/C Jeep.
Cartwheel, Target’s mobile savings app, is offering 50 percent off a different toy every day until December 24. From now until Christmas, Cartwheel is also featuring more than 150 offers, including discounts off Sony PlayStation 4 bundles.
Target stores are also offering extended hours through the holiday season, with the following days and times: December 16 to 20, 8 a.m. to 11 p.m. or 12 a.m.; December 21 to 22, 8 a.m. to 12 a.m.; December 23, 7 a.m. to 12 a.m.; December 24, 7 a.m. to 9 p.m. or 10 p.m.; December 26, 7 a.m. to 10 p.m., 11 p.m., or 12 a.m.; and December 31, 8 a.m. to 9 p.m.
Unmanned aircraft, or drones, have been in the news a lot recently. This past Tuesday, the National Transportation Safety Board (NTSB) ruled that the Federal Aviation Administration (FAA) has the authority to regulate drones, and can fine those who fly them recklessly.
Meanwhile, a recent article in The Wall Street Journal profiled a Chinese company called SZ DJI Technology Co., which has created a new commercial drone armed with a high definition camera, among other bells and whistles. From the video footage I watched, what struck me was that the drone only weighs two pounds, and looks a lot like the R/C flyer toys that constantly make their way through The Toy Book offices.
According to the aforementioned NTSB ruling, drones are legally aircraft. So in the eyes of the federal government, they aren’t toys, despite the groundswell of drone hobbyists popping up in places like Chicago, and despite the fact that one can see a clear trail of evolution between these controversial machines and less notorious R/C toys. [Read more...]
The May Cheong Group (MCG), manufacturers of die-cast and R/C replica brands Maisto and Bburago, has signed an exclusive agreement with Ferrari. The multi-year deal, which commences in January, grants MCG the exclusive rights to manufacture and distribute Ferrari replicas throughout the world.
MCG has had an ongoing relationship with Ferrari for more than 25 years. Bburago, a die-cast brand from Italy that MCG acquired in 2005, and which is celebrating its 40th anniversary next year, also has a lengthy history with Ferrari. Next year’s planned launch includes four ranges of products within the Bburago brand: Signature Series, Racing, Race and Play, and Ferrari Kids. [Read more...]
China-based Guangdong Alpha Animation and Culture Co. Ltd. has created Auldey Toys North America, which will launch its new headquarters in Boston, Mass. The Auldey Toys subsidiary comes as the company prepares for 2015, which will feature a focus on its established boys, R/C, and vehicles lines.
Auldey Toys will also launch its first North American preschool animation program, Super Wings, which will air next year.
Auldey Toys North America has appointed Adrian Roche as the company president. Joining Auldey Toys after eight years as vice president of brands at Mega Brands, and previously serving as vice president at The First Years (Tomy), Roche brings significant experience in the boys and preschool categories.
Auldey Toys North America has retained ChizComm Ltd. as its marketing agency.
World Tech Toys is teaming up with Marvel for R/C toys based on Avengers, the Amazing Spider-Man, and Guardians of the Galaxy. Avengers characters will include Iron Man, Captain America, and the Hulk, while the Guardians of the Galaxy lineup will feature Star-Lord, Groot, and Rocket Raccoon.
The company has also added Shark Week, and will introduce flying R/C robots based on National Football League (NFL) and National Basketball Association players. The NFL line-up will include Johnny Manziel and Peyton Manning.
Toy stores today offer kids an ever-impressive selection of playthings that do more and more each year. From video games to talking plush, appcessories to robotics, it seems like there is no end in sight for innovation in the toy industry. I’ve often wondered just how far toys will go—it seems that literally anything is possible these days, with the right amount of willpower and support. Will we see invisibility cloaks? Toys that let kids fly? Time machines? The list goes on and on. [Read more...]