China Toy Fair


Discovery Communications Reteams with Burger King for BK Kids Meal Promotion

Following last year’s debut partnership with the Burger King brand, Discovery Communications is teaming up with the restaurant chain again. The new line of premiums, featuring space-themed Discovery Kids items in every BK Kids Meal sold at participating restaurant locations across the U.S. and Canada.

Now customers can receive one of six space-themed Discovery Kids premiums crafted to promote learning and exploration, including a Red Planet Reveal Mars Rover, Orion Zero-G Astronaut, and Launch Center Rocket Discs. Each toy comes with a collectible card that unlocks activities and provides information about space exploration. This line of products from the Discovery Kids brand encourages kids to use their imaginations to actively explore the world around them and discover their inner space explorer.