Reeves International Inc. Partners with Wow Toys

Reeves International Inc. has partnered with Wow Toys to become the exclusive distributor of the preschool toymaker’s line throughout the U.S. The brand features multi-piece play sets with ‘hero’ vehicle characters, such as Ernie Fire Engine, Dudley Dump Truck, and Pippa Princess Carriage with motorized mechanisms and functions that are battery free.

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Carried in more than 50 countries, Wow Toys’ designs are extra safe as they use child-safe paint, contain no small parts, and are PVC-, cadmium-, phthalate-, and PAH-free. Children can play along with their favorite characters and moms can be assured their child is playing with a high-quality toy that’s not only safe, but also durable.

COMMENTARY: Red Toolbox Gets Kids Building

red6pieceAs a kid, I was obsessed with the small hobby shop in the mall near my neighborhood. I always found something to beg for, whether it was a new addition to my electric train set or a new art kit (I used to think I was the world’s most talented 8-year-old oil pastel artist). Wood craft kits were among my other favorite items—I once made a lopsided birdhouse and a collection of truly heinous wood plaques with my family members’ names carved into them.

As a former aspiring wood crafter, I’m drawn to the Red Toolbox line from Reeves International. The line features real tools that have been designed to fit in children’s small hands.  The tools have the same functionality and quality of adult tools found at any hardware store, but they include easy-to-grip handles for children.

soccertableplantholderThe Red Toolbox line features construction kits that kids can use to build quality toys and keepsakes (unlike my ugly wood plaques of yesteryear). The kits are arranged by levels of increasing challenge—Red Toolbox Junior is for children ages 4 and up and Levels 1 through 3 are for children ages 8 and up. Each level project increases in difficulty, complexity, and the level of precision required, while the child’s hand-eye coordination and physical abilities grow and improve. Kits include the Red Toolbox Mini Basketball (Junior), the Red Toolbox Plant Pot Holder (Level 1), the Red Toolbox Billiard Table (Level 2), and the Red Toolbox Soccer Table (Level 3).

The line also includes a number of tool sets, paint sets, and other accessories to get kids started on their carpentry journey. If only I were 8 again.

For more commentary from Loren, check back often. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!

Fort Bliss Military Families Receive Thousands of New Toys from Toy Industry Foundation

FortBliss1Nearly 3,000 children living with their families on military base Fort Bliss in El Paso, Texas were treated to a special toy giveaway on April 17 hosted by the Toy Industry Foundation (TIF) and national partner Boys & Girls Clubs of America (BGCA) Military Services.

Families stationed at Fort Bliss, as well as resident members of the Air Force, Marines, National Reserves, and others, enjoyed a “Day of Play” that included bouncy houses and games, music and entertainment, and a pizza party.  Children of all ages received brand new toys, games, and stuffed animals donated by generous toy manufacturers. Gifts distributed at this event were generously donated by Alex, DuneCraft, Ganz, Gibout Toys, Hasbro, Lee Magic Pen, Lego, Look Out World, Mattel, MindWare, RBI Toys, Reeves International, Safari Ltd., and TMI Toy Marketing International.

The event was held as part of the joint TIF /BGCA Play Comforts program – the first-ever national toy distribution initiative to serve every branch of the U.S. military.  Through Play Comforts, toys and games donated by caring toy companies are delivered on an annual basis to families on dozens of U.S. military installations at home and abroad. Now in its fourth year of operation, the program has provided more than $3.5 million in toys for children of military families.


The Toy Book’s Toy Report 12/01/09

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Catch up on last week’s news! Read The Toy Book Toy Report for 12/01/09.

To view click here.

Reeves International to Distribute TOLO Toys

Reeves International, Inc. has been appointed the exclusive U.S. distributor for Tolo, a brand of infant, toddler, and pre-school toys. Tolo is sold in more than 70 countries.