China Toy Fair


New Video Game Rental Service for Kids Premieres

A new online video game rental service for kids, SmartyRents.com, has launched. The service allows families to rent children’s educational video games, such as LeapFrog and VTech, in the same way as popular rental service Netflix. Parents can search for video games by a specific educational skill, such as learning addition, and have them delivered to their mailbox.

Rental packages start at $9.99 for one game a time. If a child becomes attached to a particular game, SmartyRents’ love it option allows renters to keep the game by purchasing it at a reduced price.