HoliDAY of Play 2015

Mattel and KaBOOM! Raise Awareness of the Importance of Active Play

mattel_logo_fullMattel has partnered with KaBOOM!, a national non-profit organization, to build understanding of the critical need for active play in the lives of all children. To launch this partnership, Mattel and the Mattel Children’s Foundation have provided $500,000 in financial support to create and promote a major study with kids about how they engage in play.

The goal of the partnership is to foster support around the cause of play, and ultimately, a world where kids have the time and engaging opportunities to play actively every day.

The partnership has produced a two-minute video, “I Believe in Play,” and a synthesis of play-related research titled Play Matters: Giving Kids the Childhood They Deserve. Both are available at In the coming weeks and months, these products and others will be shared with parents, educators, play advocates, and additional stakeholders through a multi-channel communications and marketing campaign.