China Toy Fair


Step2 Continues Supporting Research on Congenital Heart Defects in Babies

Step2.TropicalIslandResortStep2 Company, in continued support for the efforts of the Saving tiny Hearts Society (StHS), which is committed to funding research on congenital heart defects (CHD), is donating a portion of the proceeds from the sale of its Tropical Island Resort water table. This year in the U.S. alone, 40,000 babies will be born with a CHD, making it the country’s number one birth defect. The condition affects nearly 1 million babies each year.

Step2.tiny_heartsThe Tropical Island Resort water table features packaging with tiny hearts superhero Myles splashing it up with his friends. Myles has a scar from his three previous open-heart surgeries—the results of being born with a severe complex congenital heart disease, single ventricle. He is based on the two-year-old son of a Step2 employee.

NRF Finds More Gift-Givers are Giving Gift Cards

NRF LogoAccording to NRF’s Gift Card Spending Survey, conducted by Prosper Insights & Analytics, holiday shoppers are opting to give gift cards. They may be small, but they’re a fool-proof option for gift givers buying for friends and family members.

The survey also revealed that people prefer receiving gift cards, and that consumers are spending more on them. The go-to gift cards that people are giving include ones to stores, restaurants, coffee houses, and gas stations.

Letting the recipient choose his or her own gift is a trend that more and more people feel comfortable with; however, there are still some people who believe that gift cards are too impersonal.