For the first time in the company’s seven-year history, Ridemakerz will launch a national TV advertising campaign to support its new line of Xtreme Customz customizable toy cars, which are available now at Target and Toys “R” Us stores nationwide as well as Toysrus.com.
Feld Motor Sports’ Advance Auto Parts Monster Jam, the touring monster truck property, which performs in front of 4 million spectators annually, has signed multiple new licensees, including two new toy partners.
Ridemakerz, creator of the vehicle customizing experience, has partnered with Monster Jam to bring kids a new way to build, create, and play with customizable Monster Jam trucks. A line of interlocking Monster Jam Xtreme Customz construction vehicles will be available at retail this fall.
Revell Inc. is launching a 1:25-scale model kit of one of the world’s most famous Monster Jam trucks, Grave Digger. The Grave Digger Snap-Tite Model Kit features authentic graphic decals and replica plastic parts that snap together for easy assembly. Monster Jam fans and hobbyists will have the opportunity to replicate the Grave Digger Monster Jam truck design.
In addition, Rico Industries/Tag Express’ line of Monster Jam novelty and souvenir products are currently available at Walmart. Sky High will launch Monster Jam back-to-school products this summer, and CSS Industries will introduce Monster Jam Valentine and Easter products next year.
In support of Breast Cancer Awareness Month (October), Ridemakerz has introduced a special pink toy car to help support the fight against breast cancer.
Ridemakerz will donate $5 to The Breast Cancer Research Foundation for every car purchased in-store or online during October.
Car enthusiasts of any age can customize their attitude-infused “pink punk” Ridemakerz RZ Rascal ride with an assortment of tires, wheels, spoilers, side pipes, and other accessories.
The customizable pink RZ Rascal ride allows buyers to showcase their personality, attitude, and commitment to supporting women affected by the second leading cause of cancer death in women.