Rilakumma Heads to the Big Apple’s Big Toy Store

RilakkumaNew York City toy store FAO Schwarz will host a Rilakkuma Day to celebrate the brand’s extension from Asia to North America.

Guests will be able to interact with a life-size Rilakkuma mascot and Kawaii girls, and will have a chance to win giveaway prizes. A Rilakkuma pop-up shop featuring plush, apparel, accessories, electronics, and stationery based on the brand will remain in FAO Schwarz’s Great Hall until the end of the month.

The free event will be held on October 11, from 1 p.m. to 4 p.m. Giveaways will be distributed to guests while supplies last.