China Toy Fair


Fox Partners with Jakks Pacific, Rovio, and More for Rio 2

Rio2Twentieth Century Fox Consumer Products will celebrate the April 11 theatrical release of Rio 2 with a multi-category global licensing program, including partnerships for toys and kids’ products.

Select licensing partners are as follows: [Read more...]

Toys “R” Us Launches Rio Merchandising Program

Starting next month, Toys “R” Us customers can experience Rio via a new exclusive partnership between the retailer and Twentieth Century Fox. Toys “R” Us stores and Toysrus.com/Rio will offer consumers a first look at the upcoming family film, scheduled to premiere in theaters April 15.

At Toys “R” Us, customers will be able to find a merchandising assortment, including an exclusive toy line from ToyQuest, featuring poseable 3.75-inch mini figures in two packs, eight-inch basic plush pals, 10-inch animated talking plush, nine-inch feature plush and beanies, a nine-inch interactive plush version of Blu and Jewel chained together, and a seven-inch walking and talking plush Luiz bulldog.

Customers who buy the Rio video game, from THQ, for the Xbox and Wii will receive a DVD featuring never-before-seen sneak peeks of the film, while supplies last. Those who purchase the video game for the PlayStation 3 will receive a free Blu-ray version of the DVD.

The retailer has also launched a microsite for Rio merchandise, Toysrus.com/Rio. The site includes movie trailers, exclusive downloadable coloring pages from the Modern Publishing coloring books, and more.

Rio Video Game to Release April 12

THQ, Inc. and Twentieth Century Fox Consumer Products will release a fast-paced, party-style video game inspired by Fox’s upcoming animated 3-D movie Rio on April 12. The movie will debut in theaters on April 15.

The video game will be available on the Xbox 360 video game and entertainment system from Microsoft, PlayStation3 computer entertainment system, the Wii system, and the Nintendo DS family of hand-held systems.

[Read more...]

Rovio Takes Angry Birds to Rio

Angry Birds designer Rovio is releasing a special version of the popular smartphone game app that will tie into the soon-to-be-released animated movie, Rio. In the version, called Angry Birds Rio, the Angry Birds are kidnapped and taken to Rio de Janeiro.

The app will be released in March, and the Twentieth Century Fox movie will open in theaters on April 15.

Rio Toys, Books, a Video Game, and More to Hit Stores This Spring

Twentieth Century Fox Consumer Products has announced its initial line up  of products based on the upcoming 3-D animated comedy adventure film, Rio. The merchandising program will include a range of toys, video games, apparel, and books, and will kick-off in mid-March before the theatrical release of the film on April 15.

The ToyQuest Rio toy line will include a colorful selection of 3.75-inch mini figures, 8-inch basic plush, and 10-inch talking plush and beanies. Signature items will include a 9-inch interactive plush and a 7-inch walking and talking plush. The line will be available exclusively at Toys “R” Us stores and Toysrus.com.

THQ’s Rio video game will be available at Toys “R” Us and other retailers just days before the movie’s release. The party-style video game contains 40 mini-games and features the movie’s characters.

[Read more...]

Fox Expands Breadth of Family Film Franchises

Twentieth Century Fox Consumer Products has announced plans to create worldwide, long-term brands out of Ice Age, Alvin and the Chipmunks, Diary of a Wimpy Kid, and Rio.

Ice Age Continental Drift 3-D is scheduled to hit theaters summer 2012, and Fox is planning consumer products based on the brand, including video games, stationery, and toys. Fox plans to release a style guide and new promotional concepts in the coming months.

Alvin and the Chipmunks Chipwrecked will also be in 3-D and is expected to release during 2011′s holiday season. Fox hopes to market the franchise as a year-round opportunity focusing on toys, stationery, interactive, and publishing. [Read more...]