Roary Toys Racing into Stores Next Month

Roary the Racing Car is zooming onto store shelves in the U.S. next month. Following the U.S. broadcast launch of the television series on Sprout, the new Roary line will hit Toys “R” Us stores and Toysrus.com in March.

As the U.S. master toy licensee for the brand, Bandai will offer a full line of Roary toys, including die-cast, push-along Racing Stars, Talking Turbo Vehicles, Roary R/C, Silver Hatch Racetrack play sets, and more. The die-cast vehicles, Talking Turbo Vehicles, and Roary R/C will be packaged with a special episode of Roary the Racing Car on DVD.

Following the Bandai toy launch, K’nex will release sets that will allow kids to recreate their favorite Roary characters and scenes.

The first Roary DVD, Roary The Racing Car, from Lionsgate Home Entertainment, will launch at mass retailers in June. The series was created by Chapman Entertainment and is represented by Hit Entertainment in North America.

K’NEX Signs On to Produce “Roary” Building Sets

K’NEX Brands has signed a licensing deal with Chapman Entertainment and HIT Entertainment to manufacture and market a line of construction toys based on the Sprout series, Roary the Racing Car.

K’NEX will produce Roary building sets, including builable figures and buildable vehicles. The sets will be available at mass retailers in the U.S. and Canada in fall 2011.

Last month, Bandai America announced that it was named the U.S. master toy licensee for the brand, and will manufacture a full line of Roary toys, available exclusively at Toys “R” Us stores.

Bandai Named U.S. Master Toy Licensee for Roary the Racing Car

Bandai America Incorporated has inked a deal with UK television production and licensing company, Chapman Entertainment, and HIT Entertainment to become the U.S. master toy licensee for the Roary the Racing Car property. The new toy line will be available exclusively at Toys “R” Us stores starting this fall.

Bandai America will offer a full line of Roary toy products for kids ages 3 and older in categories such as die-cast, push-along and friction cars, remote control vehicles, playsets, and more. The die-cast vehicles, friction cars, and remote controlled Roary will be packaged with a special episode of Roary the Racing Car on DVD. The products will range in price from $4.99 to $24.99.

Roary the Race Car was launched exclusively in the U.S. in fall 2008 on the preschool television channel Sprout, This deal marks the first time that Chapman and HIT have teamed up with Bandai America.