Roblox’s Weekend Egg Hunt Event Played Over 6 Million Times in Three Days

egg huntIn one of its largest in-game events, Roblox recently saw a turnout of 1.5 million users—playing over 6 million times—for its Easter-celebratory game, The Egg Hunt.

Over three days, these players hunted for virtual hidden eggs on the exclusive Easter-themed world and logged in a collective 750,000 hours of playtime. The annual event offered players a chance to uncover 40 unique eggs that, when collected, can unlock a new hat for their avatars.

Roblox Appoints Vice President of Customers

roblox logoRoblox hired Remy Malan as vice president of customers, overseeing customer service and content moderation. In this newly-created role, Malan will implement innovative features to enrich the Roblox community and promote the platform as a fun and collaborative destination.

Malan comes from a career spanning over 25 years of leadership experience building customer-focused organizations. He has held various executive roles at companies including Teleplace, a 3-D collaboration environment featuring user-generated content for education and training, and AOL Time Warner. Prior to Roblox, Malan was the chief customer officer at SugarCRM.

Malan’s appointment is the first major hire since Roblox closed a $92 million fundraising round led by Meritech Capital Partners (investors in Snapchat, Facebook) and Index Ventures (investors in King, Supercell). Roblox is focused on allocating these funds to support an aggressive staffing strategy that will strengthen the infrastructure of its growing platform. The new funding follows a record-breaking year for the company, including a rebranding and an online-to-offline expansion with a first-ever user-generated toy line from Jazwares.

Roblox Secures $92 Million in Funding

JazwaresRobloxRoblox announced the closing of a $92 million investment, which will be put toward enhancing the platform’s infrastructure and recruiting talent. The new funding follows the company’s rebranding and an online to offline expansion with a first-ever user-generated toy line from Jazwares.

The Roblox and Jazwares toy line will feature popular user-generated characters. The line is available at Toys “R” Us, additional retailers, and online at www.roblox.com and www.jazwares.com. The deal marks the beginning of an offline strategy that will bring Roblox to retail.

Roblox Hits Milestone 1.7 Million Independent Creators

roblox logoRoblox, a social platform with more than 48 million monthly active players and 22 million online games, reached 1.7 million game creators. The number marks an increase of more than two times the amount of game creators on the platform from this time last year. [Read more...]