China Toy Fair


COMMENTARY: It’s All About the Robots

Earlier this week, Senior Editor Marissa DiBartolo wrote about how the floor of the American International Toy Fair 2014 was lacking in the realm of appcessories, and that many companies were heading back to the classic play patterns, especially in the activities category. I also noticed an emerging trend that does not heavily rely on app technology, but does not veer from the idea of incorporating tech into playtime: robots.

As I walked the floor, I saw a bunch of different robotic products that really displayed where the category is heading—and a lot of that was not app-reliant. Of course, most of these robots can be controlled with or used with smart devices, but gone are the days where “and it has an app!” was a suitable enough novelty to convince consumers to purchase the toy.

Ali.Feb27First, let me introduce you to MiP. MiP, which is short for Mobile Inverted Pendulum, is WowWee’s latest innovation in association with the University of California at San Diego’s Coordinated Robots Lab. MiP has unique dual wheel balancing (thanks to that inverted pendulum science!) and is a fully interactive robot. MiP is able to navigate his surroundings while being controlled by hand gestures or through a Bluetooth link to a smart device. MiP also has a personality that is communicated through motion, sounds, and his LED eyes. [Read more...]

COMMENTARY: Indoor Toys to Defeat the Colder Weather Blues

I could have sworn that yesterday was the first declared day of summer. Man, it totally flew by! Though I love autumn now, I remember hating the changing of the leaves as a kid—it meant no more pool parties or beach days, and very limited outdoor play as fall turned to winter. Fear not, kids of 2013: there are so many new toys to make indoor play equally as exciting as those water guns and slip ‘n slides. Though I can’t help you with the pool situation (even I will miss the sunshine and water combo), I can give you a list of some of the hottest remote-control and robotic toys for indoor play to get you through the colder weather.

zoomer-150x150For parents who don’t allow dogs in the house, get rid of the constant begging and pleading from your kids with Zoomer, from Spin Master. He does everything that a real dog does—except shed hair and pee in the house! He’s cute and interactive, and he listens and learns commands. The trainable robotic pet will sit, bark, run, play, and even roll over on command. He even lifts his leg when commanded to “Go pee.” Kids can teach Zoomer more than 60 tricks, and the more time spent with him, the more he does—a lesson in pet responsibility. He responds to Spanish, French, and English. He is spotted like a Dalmatian, and he answers to his name, Zoomer! It’s absolutely adorable, doesn’t need regular vet visits, and won’t beg you for food. Win-win! He loves when you pat his head or tickle his tummy; like a real dog, he can’t help but wag his tail. [Read more...]

Virtual Piggy Partners With Innovation First For E-commerce Platform

Virtual Piggy, Inc. has integrated its youth-friendly payment system to Innovation First International, the company behind Hexbug Micro Robotic Creatures and Vex Robotics product lines. Hexbug products are available in more than 4,000 outlets globally including Walmart, Target, Toys “R” Us, RadioShack, and other mass and specialty retailers.

Virtual Piggy is integrated directly into Innovation First International’s Hexbug e-commerce platform to allow direct online and mobile purchases. Virtual Piggy has a standard interface to eBay’s Magento e-commerce platform, which facilitates a simple and rapid integration.