The Care Bears are spreading the love in Taiwan as American Greetings Properties (AGP) and licensing agent Medialink partner with Entertainment Machine Operator for a limited edition crossover collection with Rody. Rody is the brand behind the inflatable rocking horses. This one-year promotion includes a full range of products such as tote bags, cosmetic bags, desktop holders, and stationery folders.
The co-branded products, available exclusively at Rody stores, will be hitting other department and specialty stores through the end of this year. Taiwan has been a breakout market for Care Bears within the past several months, with 10 licensees on board covering apparel, stationery, footwear, accessories, and bags.