China Toy Fair


VTech Extends Go! Go! Smart Wheels Line with Go! Go! Smart Animals

gogoanimalsVTech‘s Go! Go! Smart Animals, a new extension to the acclaimed Go! Go! Smart Wheels line, are now available online and at retailer nationwide. Go! Go! Smart Animals offers animal-themed play sets that let kids explore the natural wonders of a zoo, travel through a forest, and explore a tree house with colorful animal friends.

Similar to the Go! Go! Smart Wheels line, Go! Go! Smart Animals feature playsets with SmartPoint locations that can be recognized by every SmartPoint vehicle and animal in the line. As a vehicle or animal is rolled over a playset’s various SmartPoints, it will flash and play greetings, fun sounds, short tunes, and sing-along songs.

The playsets also feature colorful tracks that can be reconfigured or connected to other Go! Go! Smart Animals or Go! Go! Smart Wheels playsets, each sold separately.

Playmates Toys to Introduce New Toy Line Based on Teenage Mutant Ninja Turtles Summer Blockbuster

NickTMNTPlaymates Toys will introduce a new product line inspired by the upcoming summer blockbuster film, Teenage Mutant Ninja Turtles, from Paramount Pictures and Nickelodeon Movies. The movie line of toys will include action figures, vehicles, and role-play gear.

The action figure collection will include basic action figures, 11-inch figures, and deluxe feature figures. They are detailed, fully articulated, and sculpted to reflect how the Turtles appear in the movie. Each figure will come with its own unique accessory. The vehicle, called the Turtle Assault Van, allows kids to drive the Turtles into their next battle and recreate scenes from the movie. It features a spring-powered Turtle torpedo, launching luge assault vehicle, pop top hatch, and side attack ramp. The control cabin is able to hold the basic action figures. With the new role-play gear, kids can transform themselves into one of their favorite heroes from the film. Each Ninja Combat Gear set includes the Turtles’ signature weapon and bandana.

Teenage Mutant Ninja Turtles will hit theatres August 8. Playmates Toys was also the force behind the Teenage Mutant Ninja Turtles toy line over the past three decades.

Jakks Teams Up with Skechers for New miWorld, Cabbage Patch Kids Toys

JakksJakks Pacific Inc. has entered a long-term licensing agreement with Skechers USA Inc. to manufacture, distribute, and market a line of toys and products inspired by the Skechers and Twinkle Toes brands. The agreement encompasses multiple product categories, including collectibles, dress-up, and role play.

Jakks will launch a miWorld Skechers play set, allowing kids to build and design their very own Skechers mini replica store, and to play in ways that are authentic to the lifestyle footwear brand. The play set will be compatible with the miWorld Mall DreamPlay app, which brings the miWorld play sets to life on smartphone and tablet devices. [Read more...]

Julius Jr. Gets Second Season on Nick Jr., New Toy Line

Julius JrNick Jr. has picked up Julius Jr. for a second season in the U.S. The animated preschool series by Saban Brands, inspired by the character created by Paul Frank, debuted on the network last September.

Nick Jr. will premiere new episodes of Julius Jr. beginning this Saturday. The show’s themes will be brought to life with a new toy line from Fisher-Price Inc., the global master toy licensee for the brand, which will include play sets, plush assortments, and role-play items. The toys will arrive at Toys “R” Us starting in mid-June with a full rollout at key retailers this fall.

BioWare to Launch Dragon Age: Inquisition

Dragon AgeBioWare, a division of Electronic Arts Inc., will release Dragon Age: Inquisition in stores and for digital download on October 7 in North America and October 10 in Europe. Players will take on the role of the Inquisitor and lead a team of heroes to uncover clues about a potentially devastating event in this role-playing game.

Players can pre-order the game to unlock special bonus content. Dragon Age: Inquisition will be available for PlayStation 4, PlayStation 3, Xbox One, and Xbox 360.

Paws Inc. Signs Wicked Cool Toys as Master Toy Licensee for Garfield

GarfieldWicked Cool Toys has been appointed master toy licensee for the Garfield brand in a deal brokered by Bulldog Licensing Inc., Garfield’s U.S. licensing representatives on behalf of Paws Inc. The agreement grants Wicked Cool Toys the worldwide rights to develop and market a line of figures, plush, vehicles, play sets, role play, and seasonal products based on Garfield. The Garfield product is expected to launch this holiday season.

Jazwares’ Gravity Falls Toys to Arrive This Fall

Jazwares.GravityFallsJazwares has created a new Gravity Falls toy line based on the popular Disney TV series. The line-up will include figures, plush, role-play, and play-set toys, and the first wave will see release this fall at retailers across the U.S.

The initial retail focus of the toy line will be in specialty stores nationwide. Currently, Gravity Falls is a top-rated show on Disney Channel among kids ages 2 to 11 and 6 to 11, and tweens ages 9 to 14. It follows the adventures of Dipper and Mabel Pines, twins spending the summer with their eccentric great-uncle Stan in the town of Gravity Falls, Oregon, where things are never as they seem.

Jazwares Signs On for Peppa Pig, Flick-To-Stick Bungees

peppa_pigJazwares Inc. has entered a pair of licensing partnerships, including one for the top-ranked program on Nick Jr. for kids ages 2 to 5.

Thanks to a deal with Entertainment One Licensing, the company will serve as the new master toy partner for Peppa Pig. Jazwares will produce products for preschoolers across multiple categories, including plush, plastic figures, dolls, play sets, role-play toys, musical and talking toys, toy vehicles, and bath toys. The first Peppa Pig toy collection is scheduled to launch in mass and specialty retailers nationwide in spring of next year.

Airing seven days a week on Nick Jr., Peppa Pig follows the adventures of Peppa, a loveable, exuberant little piggy who lives with her brother George, Mummy Pig, and Daddy Pig. Globally, the show airs in 180 countries around the world and is translated into 40 languages.

Jazwares is also launching Flick-To-Stick Bungees, a competitive strategy game featuring 96 collectible action figures. Players aim their Bungees at scoring targets and flick their fingers to compete, collect, and potentially win. The action figure line will be enhanced by a Bungee Battleground arena, disk launcher, playing cards, and scoring disks. Flick-To-Stick Bungees, originally created by Barcelona, Spain-based Magic Box Int., will debut this fall.

Aeromax Debuts New Firefighter, Astronaut Role Play Products

Aeromax.Drawstringbackpack.onkidAeromax will showcase new products at the upcoming American International Toy Fair that are intended to be high quality, albeit for not too much money. They include the Firefighter Drawstring Backpack, the Astronaut Drawstring Backpack, the Alien Invasion Light-Up Flying Saucer, and the Youth Astronaut Helmet.

Both the Firefighter Drawstring Backpack and the Astronaut Drawstring Backpack are lightweight and measure 14 feet by 16 feet. In addition, they fit comfortably on a child’s back and feature bright colors that showcase firefighting symbols or NASA-inspired space explorations. The drawstring backpacks, suitable for kids ages 3 and up, can also serve as an addition to Aeromax’s firefighter suit or astronaut head-to-toe outfit, or worn as a regular backpack to school. [Read more...]

Disney Releases New Frozen Product Collection

FrozenproductsTo commemorate the release of Walt Disney Animation Studios‘ film Frozen, Disney Consumer Products (DCP) will release a diverse new product collection of role-play items, plush stuffed animals, dolls, and more. These products are available now from Mattel, Just Play, and other licensees at mass retailers nationwide, as well as at Disney Store and DisneyStore.com.

Disney’s Frozen chronicles the epic quest of fearless Anna to find her sister Elsa, whose icy powers have trapped the kingdom of Arendelle in eternal winter. Highlights from Disney’s Frozen product line include:

  • Disney Frozen Musical Magic Elsa and Anna Dolls, from Mattel: When kids hold their hands—or when they hold each other’s hands—the dolls magically light up and play enchanting music.
  • Disney Frozen Pull Apart and Talkin’ Olaf, from Just Play: Olaf’s nose, head, and torso all temporarily separate and then safely rejoin, recreating memorable moments from the film. Plush Olaf also says funny phrases from the movie.
  • Frozen Rolling Travel Trunk, from Jakks Pacific: Kids can dress up like Anna and Elsa with two beautiful dresses and tons of accessories, then pack everything up and roll the trunk to their next destination.
  • Frozen Storybook Deluxe, from Disney Publishing: In Disney Publishing’s digital Storybook Deluxe app, Elsa and Anna retell the animated feature Frozen from two points of view.
  • Frozen: A Sister More Like Me by Disney Publishing: A jacketed picture book featuring an original story about Anna and Elsa, as well as illustrations by one of the artists who worked on the film.
  • Frozen Big Golden Book by Random House: An illustrated hardcover Big Golden Book based on the film, suitable for kids ages 3 to 7.