Sweet Suite 2016

Jakks Pacific and WWE Partner on Consumer Products

Jakks Pacific LogoJakks Pacific Inc. has entered a global licensing agreement with World Wrestling Entertainment Inc. (WWE) to manufacture, distribute, and market a line of dress up and other consumer products based on WWE’s superstars and divas, as well as its TV series, Monday Night Raw and SmackDown.

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Jakks Pacific Named Master Toy Licensee for Make It Pop

by Melanie Rainone

MAKE IT POP - newDHX Brands, a part of DHX Media, has appointed Jakks Pacific Inc. as master toy licensee for the show, Make It Pop, for all territories outside of Europe. The products will include dolls, plush, dress-up, role-play, girls’ electronic toys, and Halloween costumes, and are expected to launch in 2016.

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Little Charmers’ Licensing Program Continues to Grow Across Toy Categories

LittleCharmersLittle Charmers‘ portfolio of toy licensees has grown by a few more partners, reports Corus Entertainment’s Nelvana Enterprises, which co-produces the Little Charmers animated series.

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Warner Bros. and Hasbro Partner on Dungeons & Dragons Feature Film Franchise

Hasbro-logo-jpgWarner Bros. Pictures, Hasbro’s Allspark Pictures, and Sweetpea Entertainment are launching a feature film franchise based on Dungeons & Dragons, the world’s most popular role-playing game. Hasbro’s Brian Goldner and Stephen Davis, Courtney Solomon and Allan Zeman of Sweetpea Entertainment, as well as Roy Lee (The LEGO Movie, How to Train Your Dragon) are attached as producers.

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Kate and Mim-Mim Gets Second Season, Just Play Signs On as Global Master Toy Partner

Kate & Mim-MimFremantleMedia Kids & Family Entertainment (FMKFE) recently announced that it has greenlit the second season of the highly-rated preschool series, Kate & Mim-Mim. Series two is due to launch on Disney Junior US and will air globally late this year. The series is currently in pre-production and will include two themed seasonal specials.

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Propel Equity Partners Acquires Buzz Bee Toys

AlexBrandsPropel Equity Partners, a private equity firm, has acquired Buzz Bee Toys, which specializes in active play toys. The acquisition marks the eighth by Propel Equity since August of 2012 on behalf of Alex Brands. Buzz Bee Toys will join the Alex Brands family of brands, which includes Alex Toys, Poof, Slinky, Scientific Explorer, and more.

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Q&A with John Gessert, President, American Plastic Toys

APT.John GessertThe Toy Book (TTB): Which toy categories do you expect to expand in 2015? Which do you expect to contract?

John Gessert (JG): We are starting to see more interest at the consumer level in toys that promote or support basic play patterns. We have received notes from consumers that complement our products not only for being made in the U.S., but also for providing a basis for good basic role playing that results in active play that promotes imagination. Another role-play area that seems to be increasing from initial line reviews for fall is in doll-related play. It appears that demand for doll accessories has increased for 2015.
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Wicked Cool Toys to Introduce Girl Scouts Cookie Oven

GirlScouts,WagonWicked Cool Toys introduces a delicious baking experience with the first Girl Scouts Cookie Oven, as well as a line of role-play products inspired by the girls’ leadership organization. The Girl Scouts Cookie Oven will feature mixes inspired by Girl Scout Cookies, such as Thin Mints and Trefoils, as well as the Girl Scouts On-the-Go Wagon and Cookie Stand. The Wicked Cool Toys Girl Scouts line is expected to hit mass market retailers nationwide this fall. [Read more...]

Jakks Pacific Renews Agreement with Black+Decker for New Line of Toy Power Tools

jakks_logoJakks Pacific Inc. has renewed a licensing agreement with Black+Decker for multiple role-play toy categories in the Black+Decker Junior line. The new agreement grants Jakks Pacific the rights to manufacture and distribute Black+Decker Junior toys in North America and Latin America. [Read more...]

VTech Extends Go! Go! Smart Wheels Line with Go! Go! Smart Animals

gogoanimalsVTech‘s Go! Go! Smart Animals, a new extension to the acclaimed Go! Go! Smart Wheels line, are now available online and at retailer nationwide. Go! Go! Smart Animals offers animal-themed play sets that let kids explore the natural wonders of a zoo, travel through a forest, and explore a tree house with colorful animal friends.

Similar to the Go! Go! Smart Wheels line, Go! Go! Smart Animals feature playsets with SmartPoint locations that can be recognized by every SmartPoint vehicle and animal in the line. As a vehicle or animal is rolled over a playset’s various SmartPoints, it will flash and play greetings, fun sounds, short tunes, and sing-along songs.

The playsets also feature colorful tracks that can be reconfigured or connected to other Go! Go! Smart Animals or Go! Go! Smart Wheels playsets, each sold separately.