For the customer service sector, the holiday season is crunch time. With more shoppers, more sales, more shipping, more advertisements, and more product demand, there’s (so much) more potential for something to go wrong. At the same time, shoppers’ expectations are never higher. They don’t just want to check every item off their lists; they expect their shopping experience to be fun, festive, and full of good cheer. It’s the holidays, after all! No pressure, right?
Author Ron Kaufman admits that the holiday shopping season does seem like a minefield of potential customer complaints. But he’s also adamant that, handled sensitively, complaints can be a catalyst for improving customer satisfaction and capturing new business. [Read more...]