Coinciding with National Take Your Daughter to Work Day, Roominate is launching a video encouraging young girls to become whatever they want when they grow up.
WIT Presents Awards to Women Leaders at Annual Wonder Women in Toys, Licensing, and Entertainment Dinner
Women leaders were honored by more than 500 industry executives at the 11th Annual Wonder Women in Toys, Licensing, and Entertainment (WIT) Awards Dinner, which took place on Sunday night. Hosted by WIT, and coinciding with the North American International Toy Fair in New York City, the gala awarded winners from more than 40 distinguished nominees from around the world. WIT also presented Special Honoree Awards to executives from Sesame Workshop, amazon.com, and Disney Consumer Products. [Read more...]
Alice Brooks, co-founder of Roominate, was named to the list of Forbes’ 30 Under 30 list in the manufacturing category. Brooks represents the only toy company in this category and was selected by a panel of judges, including Ted Duclos, Jenny Lawton, and John Nottingham.
While the 26-year-old got her masters in engineering at Stanford University, she started Roominate, which makes building toys for girls. Parts of the toy can be wired together to make windmills, merry-go-rounds, and elevators. The company hopes to inspire women to go into engineering and science. Mark Cuban and Lori Greiner invested $500,000 to share a 5 percent stake in the business when it appeared on the ABC show, Shark Tank.
Today, the Toy Industry Association (TIA) announced the 83 finalists for the prestigious 2015 Toy of the Year Awards (TOTY). Between now and January 11, toy consumers of all ages can visit www.toyawards.org to vote for their favorite toys, games, and properties across 12 categories.
The 2015 finalists were selected from more than 600 nominees submitted for consideration by 159 companies. Sixty academics, journalists, toy trend experts, play therapists, toy inventors and designers, and toy retailers staffed the nomination committees that narrowed the field to the slate of finalists.
Votes from mass retailers, specialty toy retailers, media, TIA members, and consumers will be weighted and used to determine each of the 12 category winners. The winners—including the overall Toy of the Year and the People’s Choice awards—will be announced at the TOTY Awards ceremony held on February 13, 2015 as the kick-off to the 112th North American International Toy Fair. [Read more...]
Roominate is a line of wired building systems designed for young girls to promote creativity while designing their own structures with circuits, modular pieces, and universal joints.
This past weekend, under terrific late-summer weather, the New York Hall of Science in Flushing Meadows, N.Y., was the site of this year’s World Maker Faire. The massive, two-day-long science fair/state fair drew large crowds of hobbyists, educators, tech enthusiasts, and more. The exhibitors consisted of a wide range of crafty and tech-savvy folks working in a variety of medium—and they included quite a few toy companies.
Given that innovation and education are among the underlying principles of World Maker Faire—not to mention the larger “maker movement” as a whole—it wasn’t surprising to find many toys aimed at fostering intellectual curiosity in kids. It would take too much space to list them all, but here are three that struck my fancy. Each encourages learning in ways that are hands-on and inventive.
Sparkle Labs: The New York City-based company’s mission is to make science and engineering as approachable as possible. To that end, its Papertronics – Lunar Modules is an origami kit with cute designs on paper, to go with simple electronics that teach the basics of LED circuitry. Suitable for kids ages 8 and up, each kit includes all the materials necessary for three working lanterns: Spaceboy, Alien Girl, and Tabula Rasa. [Read more...]