Sweet Suite 2016

COMMENTARY: Smart Technology Spans New Categories

by Reyne Rice, trend hunter, toy trend expert, industry analyst, and consultant

Resized,Reyne_RiceSmart tech for kids is no longer buzzword lingo. It has become a reality and has grown to encompass so much more than just technology added to toys to make them interesting or “tech-y.” Today, kids’ technology-enhanced products offer engaging and explorative play patterns that span a wide spectrum of categories. And while there are new technologies being used in these toys, the thrill is in the play experience, not in the technology itself. New technology enhances and extends play patterns way beyond how kids were playing in past decades. Plus, parents, older siblings, caregivers, and educators are all using new technology that companies are translating into toys and tech products for kids’ worldwide.

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The Toy Book’s Toy Report 11/10/09


Catch up on last week’s news! Read The Toy Book Toy Report for 11/10/09.

To view click here.

Mega Brands Settles Lawsuits with Former Rose Art Owners

Mega Brands has settled a legal battle with the Rosens, the former owners of Rose Art Industries. Under the terms of the settlement, Mega Brands will receive approximately $17.2 million, and the Rosens will give up additional claims that totaled approximately $54.8 million.

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