China Toy Fair


Zeptolab Reveals Expanded Licensing Program at Toy Fair

ZeptoLab, the entertainment and gaming company behind the global mobile phenomenon Cut the Rope, is bringing even more ways for fans to interact with the lovable monster, Om Nom. Debuting at this year’s American International Toy Fair is Om Nom: Candy Flick, a new augmented reality game.

Om Nom: Candy Flick, available on Apple’s App Store, is unlocked via a special tag that can be found on a variety of Om Nom plush toys from toy partner, Round 5. Once downloaded, fans can bring Om Nom to life by positioning their smartphone or tablet’s camera on the tags and watch as he virtually pops out of the tag ready to devour his favorite treat: candy. [Read more...]

Round 5 Releases Hall of Fame Edition Figures of Chuck Liddell, Randy Couture, and Royce Gracie

Round 5 President Damon Lau has announced the release of three new Hall of Fame Edition figures as part of the Ultimate Collector Series 11 lineup.

The Hall of Fame release includes former UFC light heavyweight champion and the UFC’s first mainstream cross-over star, Chuck “The Iceman” Liddell; five-time champion, Randy “The Natural” Couture; and the first ever UFC tournament champion, Royce Gracie.

All three Hall of Fame figures are individually numbered, with a limited run of 500 units per character. As a bonus for collectors, the Hall of Fame figures are constructed out of a clear plastic, something completely new for Round 5.

Each Hall of Fame Edition figure in Ultimate Collector Series 11 arrives on shelves in collectible and protective UFC-themed packaging that includes a short bio detailing the individual fighter, as well as the date of their Hall of Fame Induction.

The Hall of Fame Edition figures will be available only at specialty boutiques and select online retailers around the world. For more information, go to round5.com.

Round 5 Releases Officially Licensed Bruce Lee Dragon Fists

Slip these oversized fists over your hands and get ready for some fun. Styled after the iron hands of Bruce Lee, the Fists of Fun feature internal electronics and speakers. Each movement and strike triggers the sound of Bruce Lee-inspired whoops and war cries. Now you can wield the iron, or in this case foam, fists of Bruce Lee, without the worry and hassle of challenge match battles. Visit the Round 5 website to purchase.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Round 5 Announces Bruce Lee Toys

Round 5 announced an exclusive collaboration with art toy design legend Jeremy Madl on the first release of Round 5 X Bruce Lee X MAD figures and the debut of Bruce Lee’s Temple of Kung Fu line of collectibles. The Temple of Kung Fu launch represents the first of several planned collaborations between Round 5 and established artists from the art toy space centering on the official Bruce Lee brand.

The first Temple of Kung Fu figures, scheduled for global release this summer, will feature a three-inch blind box assortment of 28 characters, including a variety of mystery characters, and will be available at select retailers around the world. In addition to the standard figures, Temple of Kung Fu will include hyper-limited chase figures featuring alternative colorways, costume designs, and accessories.

This post was originally written by Ericka Johnson and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.