Rovio and Hasbro to Mash Up Transformers and Angry Birds

AngryBirdsTransformersRovio Entertainment and Hasbro Inc. are bringing together two of the world’s biggest entertainment brands and their fans through Angry Birds Transformers, to be brought to life in multiple forms, including a mobile game, consumer licensed goods, and a product line from Hasbro.

Later this year, Hasbro will introduce a product line featuring Telepods technology, which will enable fans to teleport their favorite Angry Birds Transformers characters into the game and gain unique powers. The Angry Birds Transformers franchise follows successful collaborations between Hasbro and Rovio, including the Angry Birds Star Wars and Angry Birds Go! product lines, as well as the upcoming Angry Birds Stella Telepods line, which will be available in September.

This year, the companies announced an expanded licensing agreement making Hasbro the premier toy and game licensee. More Angry Birds Transformers products and content will be revealed throughout the next few weeks.

Angry Birds Stella Game, Animation Series Set to Launch this Fall

June4.ABStella-300x186 copyRovio Entertainment Ltd, the company behind Angry Birds, has created an all-new game, Angry Birds Stella. It will feature a whole new set of stories, characters, and adventures.

Angry Birds Stella adds a new cast of characters to the Angry Birds universe: Stella, Poppy, Willow, Dahlia, and Luca. Gale, a good bird gone bad, wants to take over Golden Island, the birds’ island habitat. All of the birds must work together to find creative solutions to their problems. [Read more...]

Fox Partners with Jakks Pacific, Rovio, and More for Rio 2

Rio2Twentieth Century Fox Consumer Products will celebrate the April 11 theatrical release of Rio 2 with a multi-category global licensing program, including partnerships for toys and kids’ products.

Select licensing partners are as follows: [Read more...]

WIT Honors Outstanding Business Leaders with 10th Annual Wonder Women in Toys, Licensing & Entertainment Awards

At a February 18 dinner attended by more than 400 executives, Women in Toys (WIT) celebrated 10 visionary women business leaders with the 2014 Wonder Women in Toys, Licensing & Entertainment Awards. The award recipients are: Kiyomi Haverly of Mattel, Global Brands; Naz Cuevas of Rovio Entertainment Inc. and Donna Tobin of Hasbro Inc.; Rita Raiffe, design director at Gund; Stefanie Barone of M.Z. Berger & Co.; Susie Lecker of Fisher Price; Michele Litzky of Litzky Public Relations; Joan Packard Luks of The Seranata Group; Christina Jansa of Target; and Debra Sterling of GoldieBlox.

With support from major sponsors including Nickelodeon and Bandai, WIT also granted six scholarships to future toy industry leaders at toy design programs in universities worldwide.

Angry Birds Star Wars Comes to Home, Handheld Gaming Systems

angrybirdsRovio Entertainment Ltd. and Lucasfilm Ltd., in association with Activision Publishing Inc., a wholly owned subsidiary of Activision Blizzard Inc., have launched Angry Birds Star Wars for home and handheld video game systems. Angry Birds Star Wars brings the struggle between the Rebel Birds and Imperial Pigs to new audiences on the Xbox 360, PlayStation 3, PlayStation Vita, Nintendo Wii and Wii U systems, and the Nintendo 3DSAngry Birds Star Wars will also launch on Xbox One and PlayStation 4.

Twenty newly created levels join the more than 200 stages already available from the original mobile release of Angry Birds Star Wars. This latest version brings cooperative and competitive multiplayer modes, letting players team up or square off. Moreover, this expansive edition exploits the unique capabilities of each game system to deliver a distinctive experience tailored specifically to each platform, including sharp and colorful, high-definition visuals, achievements and trophies, leaderboards, voice command support through Kinect for Xbox 360, and touch-screen controls on Wii U, Nintendo 3DS, and PlayStation Vita.

The next-generation versions of Angry Birds Star Wars maintain these core features while introducing new play and interface elements exclusive to each system. The PlayStation 4 system’s adaptation makes full use of the DualShock 4 controller’s touchpad to offer precision, touch-screen handling, and full support for PlayStation Move in both single-player and local multiplayer modes. Players can also easily record and share their accomplishments with the world with the PlayStation 4 system’s automatic screenshot and video capture options. [Read more...]

COMMENTARY: Tech Toys That Extend Beyond the Screen

TT12This year, for the first time ever, the Toy Insider released a list of top tech toys for the holiday season in its gift guide called the Top Tech 12. This list promotes the belief that we have here about a “well-balanced toy box.” In a world that has new technology each day—and tons of digital, innovative toys for kids—it’s easy to get caught up in buying the newest, most glamorous toys out there without really knowing if it’s the right toy for your kid. The Toy Insider’s goal with this list is to help shoppers sift through all of the options out there for forward-thinking and impressive tech-based toys that incorporate the latest in digital play, creativity, and innovation.

Shameless self-promotion aside, tech toys are becoming harder and harder to sift through, so finding the perfect one for every kid can be difficult.  Of course, many in the industry, wandering the shopping aisles, and generally existing around toys know about Skylanders Swap Force and Disney Infinity, two new innovative video game platforms that mix digital and physical play, but they aren’t the only toys out there with exciting new technology. All of the toys on our Top Tech 12 list are great, but I picked a few favorites that are not only great technology innovations, but they also give kids other options of physical play—so they aren’t glued to a screen all day.

robodog_dalmatian_p9_go_pee_copy (1)Zoomer, from Spin Master, is a trainable robotic dog that is the perfect option for kids that want a pet and parents that want a clean house. Zoomer can be trained to respond to a bunch of different commands and tricks in three different languages (English, Spanish, and French). Zoomer learns kids’ voices and how to respond to these commands. He is adorably cute and lifelike. Left to his own devices, he’ll wander around the room, just like a real puppy. Zoomer’s LED lights blink and react making him seem more alive than your typical robots. [Read more...]

Hasbro’s Telepods Line Hits 1 Million Sold Mark

AngryBirds.StarWarsHasbro Inc. has reached the milestone of 1 million Telepods figures in consumers’ hands worldwide. Telepods, the digital gaming platform for mobile users, had launched with the Angry Birds Star Wars II game, from Rovio Entertainment and Lucasfilm, which became available less than a month ago.

Every copy of the Angry Birds Star Wars II app includes a Telepods mode for smart device users with front-facing cameras. Players can choose which characters they want to complete a level with by using Telepods including Rebel Birds and Imperial Pigs. Fans download the app, tap the Telepods icon, place one of the more than 30 Angry Birds Star Wars figures on the included Telepods base, and then place the base on a smart device to “teleport” that figure into the game. Players can also unlock new characters and super powers in the app with Telepods.

Angry Birds Go!, an upcoming app franchise from Rovio, will also feature Telepods technology. A full line of Telepods enhanced figures and play sets are currently at retail in anticipation of the release of Angry Birds Go! app on December 11.

Hasbro Introduces New Angry Birds Go! Telepods and Jenga Gaming

angrybirdsgoHasbro Inc. has introduced the Angry Birds Go! Telepods and Jenga product lines, launching in support of Rovio Entertainment’s Angry Birds Go! mobile game. The Telepods platform allows more physical characters into the mobile gaming and allows players to teleport their physical Angry Birds Go! karts into the digital game using their mobile devices.

Hasbro’s Angry Birds Go! Jenga gaming line offers face-to-face play based on the mobile game. Kids can take on the pigs with kart racing, bird launching, and Jenga block toppling. Both product lines are available at major retail locations beginning on October 1 with the mobile game following later.

 

Hasbro and Rovio Expand Angry Birds Licensing Agreement

hasbro_2Hasbro Inc. and Rovio Entertainment have expanded a licensing agreement for toys and physical games based on the Angry Birds brand. The new agreement makes Hasbro the premier toy licensee for Angry Birds, including the upcoming game Angry Birds Go!, set to release this year. In addition, Hasbro will continue to develop and expand its line based on Angry Birds Star Wars from Rovio Entertainment and LucasFilm.

The original Angry Birds mobile game launched in 2009 and remains the No. 1 paid app of all time. Angry Birds has expanded rapidly into consumer products, publishing, and animation. In March, Rovio released Angry Birds Toons, a weekly animated cartoon series distributed through Angry Birds games, TV broadcasters, and on-demand networks. A full-length, animated Angry Birds movie opening is slated for July 1, 2016.

The terms of the agreement grant Hasbro worldwide licensing rights. More details will be released later in the year.

The Croods Make Prehistory with Mobile Game

Croods_Icon_LogoTake a step back in time…way back to the Croodaceous period where finding food is a family affair and you never know what crazy creatures lurk around the bend. Ahead of The Croods film release later this month, Rovio Entertainment and DreamWorks Animation will launch a new mobile game for iOS and Android, as well as an exclusive short animated clip. This all-new game finds the Croods breaking out of the Stone Age and hunting and gathering their way through new landscapes as they tame never-seen-before creatures.

The Croods will debut globally on iOS and Android on March 14h. Fans can check www.rovio.com/theCroods to see the exclusive teaser trailer and keep up to date on all the latest news.

The Croods, in theaters in 3-D on March 22, tells the story of the world’s first family road trip. When their cave is destroyed, the Crood family must embark on a comedy adventure into strange and spectacular territory in search of a new home. As if patriarch Grug didn’t already have enough to handle, it goes from bad to worse when they encounter an imaginative nomad named Guy. With Guy’s help the Croods conquer their fear of the outside world and discover that they have exactly what it takes to survive: each other.