China Toy Fair


Toys “R” Us Signs On as U.S. Retailer of The Original Loom Boom

LoomBoomThis past week saw the launch of Jake and Crew LLC’s The Original Loom Boom, which is designed to display, organize, and share loom bracelet creations. Invented by a five-year-old who wanted to show off his loom bracelet collection in a neat, portable way, the product is being retailed exclusively by Toys “R” Us through the end of this year.

Available in five color combinations at Toys “R” Us stores across the U.S. and at toysrus.com, the Original Loom Boom features a brightly-colored tube that can hold up to 40 rubber band loom bracelets. Once detached from the base, loomers have easy access to bracelets at the bottom, so they can show off their handiwork as well as trade and share bracelets. The base also contains ample storage for extra loom bands.

Currently, loom band bracelets are enjoying a high level of popularity in the U.S.

Senario Introduces Battle Bands, Bringing the Rubber Band Bracelet Trend to Boys

Senario takes rubber band bracelets to the boys with its introduction of Battle Bands, a series of flexible, collectible, and tradable bands that double as game pieces. Boys ages 6 and older can collect hundreds of different bands in various shapes including dragons, sharks, and monsters, each including a matching trading card.

Boys battle their bands against each other on the battle mat gaming piece. Each player takes turns launching their bands at the battle mat. The winner of each battle is based on where the bands land, as well as the band’s individual “strength,” which gives it a particular advantage.

Battle Bands packs include elastic Battle Bands, Warrior Cards, and a Battle Mat for game play. With several colors and shapes, each band represents a different level and “power,” making it a game that balances familiarity with strategy.

Available for purchase in three different sets, Battle Bands will hit retail stores in the third quarter of 2010. Starter Packs (MSRP $6.99) include seven Battle Bands, seven Warrior Cards, and one Battle Mat. Booster Packs (MSRP $3.99) include five Battle Bands and five Warrior Cards. Rumble Packs (MSRP $9.99) include 15 Battle Bands, 15 cards, and one deluxe Battle Board. To learn more about Battle Bands, visit www.playbattlebands.com.