China Toy Fair


Marvel Launches Collection Inspired by Guardians of the Galaxy

Sept5GuardiansMarvel Entertainment, in conjunction with Disney Consumer Products, has unveiled a product collection to celebrate the new film, Marvel’s Guardians of the Galaxy. Licensees for the products include Hasbro, Lego, Disguise, Hot Wheels, Her Universe, Café Press, Mad Engine, Just Play, KidDesigns, Rubie’s, C-Life, Jay Franco, and the Disney Store. Products in the line include action figures, plush, play sets, role play, costumes, and ’80s nostalgia-inspired lifestyle products.

Marvel’s Guardians of the Galaxy products are available now at national retailers, specialty stores, Marvel.com, Disney store locations nationwide, and DisneyStore.com. The movie opens in theaters on August 1.

Rubie’s Costume Co. Signs on for KISS Costumes

KISS and Rubie’s Costume Company have announced a worldwide licensing deal to re-create the iconic style of the blazing band that is always “Dressed to Kill.” KISS costumes, masks, wigs, and accessories for adults and children will ensure that the notorious Starchild, Demon, Spaceman, and Catman slay the scariest night of the year.

Legendary KISS is famous for its explosive live performances and outrageous rock and roll style. In a career spanning nearly four decades, the band has achieved record-breaking tours, album sales in excess of 100 million, a huge “KISS Army” fan base, and the most memorable look in all of rock history.

“I’ve always said you may not be able to look like KISS, but you can always feel like KISS. We’ve finally changed that, and I’m jazzed to see all the Starchilds and other KISS members in full uniform this year!” says Paul Stanley of KISS.

“With your new KISS costumes, you will release the Demon within you. You are the God of Thunder!” says Gene Simmons of KISS.

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Rubie’s Named 2010 Costume Vendor of the Year

Rubie’s Costume Company was awarded the 2010 Costume Vendor of the Year Award from BuySeasons, Inc.

“We are extremely excited and honored to be selected to receive this distinctive award from the most recognizable and largest Internet retailer in the Halloween industry,” said Howard Beige, Rubie’s executive vice president.

“We have a great relationship with Rubie’s,” said Daniel Haight, president and CEO of BuySeasons. “They deliver on all of the things you would expect from a partner of the year: great costumes, quality products, and timely delivery. Above all else though, their ability to react and work with us to develop new costumes that reflect the most recent trends in pop culture has been a Halloween game changer.”

Rubie’s Gets Chuggington License

Rubie’s Costume Co., Inc. has obtained the license to create products for preschool property Chuggington. The CGI-animated series debuted in the U.S. in January and airs daily on Disney Channel’s Playhouse Disney programming block. Each episode has an entertaining storyline that also teaches social readiness lessons.

CBS Announces Plethora of TV Products From Comic-Con

Yesterday at Comic-Con in San Diego, CBS Consumer Products and its affiliates announced a slew of new products based on the Star Trek brand.

Hallmark will release a lineup of Christmas 2010 ornaments based on the Star Trek property, including Captain Kirk, Spock, Kirk vs. Spock/“Amok Time,” and the U.S.S. Enterprise from the 2009 movie. Hallmark is also giving a sneak peak at its holiday 2011 prototypes.

IDW‘s lineup of new graphic novels and comic books will include those based on Star Trek, while Rocket World has announced the release of limited-edition Starfleet I.W.G. figurines that feature Original Series accessories. Rubie’s will release a new series of The Original Series, The Next Generation, and Star Trek costumes including a Gorn mask and  Spock romper, and to promote its Starfleet Academy young adult books, due out in December, Simon and Schuster is handing out postcards for advanced reader copies.

In Twilight Zone news, Bif Bang Pow revealed four new eight-inch action figures depicting the Gremlin, Masked Man, Kanamit, and Devil. Eight more bobble heads and figurines are expected to be announced later during Comic-Con.

Photo Credit: TrekMovie.com

Rubie’s Goes Gaga, Costumes on the Way

    • Rubie’s Costume Company has been awarded the license for Lady Gaga, licensed by Bravado International Group. Lady Gaga, the world famous pop-star and musician, is known for her wild collection of outfits. Her signature styles include the wearing of colorful and blonde wigs of all length and styles and her unique couture costumes.

      Rubie’s is now the worldwide licensee of Lady Gaga Halloween Costumes and Accessories. The announcement was made today by Howard Beige, executive vice president of Rubie’s. “We are extremely excited to put out the only officially licensed Halloween costumes for an amazing talent like Lady GaGa,” said Beige. Rubie’s will be producing these items in its factories around the world to ensure delivery for this Halloween.