Warner Bros. Consumer Products Unveils Worldwide Licensing Program for The Hobbit: The Desolation of Smaug

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Warner Bros. Consumer Products has teamed up with their global licensees to create an array of offerings inspired by the second film of The Hobbit Trilogy, The Hobbit: The Desolation of Smaug, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM). Global licensees include partners across multiple categories, including toys, apparel, and publishing.

Co-master toy licensees The Bridge Direct and Vivid Group will offer an assortment of detailed action figures, collector’s figures, and role play accessories that bring the films’ characters and epic quests to life. Also supporting the film are Lego with adventure-filled building sets, physical effects house Weta Workshop with replicas based off of those Weta created for the film, The Noble Collection with high-end collectibles, Ravensburger with puzzles, HarperCollins Publishers with detailed companion books, Bioworld with apparel for all ages, and Rubies Costume Co with costumes, accessories and dress-up clothes, among others. Products inspired by the film will be available at retailers worldwide, with select offerings also available at HobbitShop.com.

COMMENTARY: Ease Your Walking Dead #zombiebrain with Licensed Products

Along with more than 8 million other Americans, I’ve taken to spending my Sunday nights biting my nails watching Rick, Carl, Daryl, and Michonne slice through zombie skulls on AMC’s The Walking Dead. Needless to say, thoughts of the zombie apocalypse have now pretty much overrun my life. I’m dubbing this obsession #zombiebrain. If, like me, you or someone you love suffers from #zombiebrain, here are some awesome toys and games to feed your addiction.

Monopoly.WalkingDead.USAopMonopoly: The Walking Dead Survival Edition, from USAopoly brings everyone’s favorite board game into the world of the (un)dead. Based on The Walking Dead comic from Robert Kirkman, the game challenges players to fight for their own property and avoid zombies at all costs. Monopoly: The Walking Dead Survival Edition delivers classic Monopoly wheeling and dealing game play—but this time, players must fight for their survival. Everything about the game screams “WALKERS!” Properties correspond with the series landmarks, such as the prison cells, the Greene Family farm house, and Woodbury, while game tokens resemble key items from the series such as Rick’s sheriff hat, a bucket of body parts, the telephone, Dale’s R.V. (RIP Dale!), the Katana (aka Michonne’s awesome sword), and Lucille (aka a ridiculously effective baseball bat wrapped with barbed wire). Instead of using money to purchase property, players must trade essential supplies, such as food, ammo, and fuel to gain more territory on the board or to place a guard tower or wall (instead of the standard houses and hotels) to secure their safe haven from Walker attacks. The game is recommended for two to six players ages 13 and up and is now available at comic book specialty shops. [Read more...]

Nickelodeon Signs with Rubie’s Costume Co.

Rubies LogoNickelodeon has signed a licensing deal with Rubie’s Costume Co. to develop and produce a line of Halloween costumes, accessories, and dress up products inspired by the Teenage Mutant Ninja Turtles series.

The new line will target kids, adults, and pets. The Costume Collection features Raphael, Leonardo, Donatello, Michelangelo, Splinter, April O’Neil, and The Foot Clan.

Warner Bros. Consumer Products Debuts Worldwide Man of Steel Toy Program

Warner Bros. Consumer Products (WBCP) zooms into this year’s American International Toy Fair season with a roster of global licensees ready to support the studio’s portfolio, led by this summer’s tentpole film release Man of Steel, which will be supported by DC Comics master toy licensee Mattel, as well as many other toy partners.  [Read more...]

Warner Bros. Consumer Products Unveils Worldwide Licensing Program for The Hobbit: An Unexpected Journey

Calling all fans of Middle-earth—Warner Bros. Consumer Products (WBCP) has teamed up with a slate of global licensees to capture the adventure of the blockbuster film The Hobbit: An Unexpected Journey, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM). [Read more...]

The Collective Taps Sakar International for New Line of Annoying Orange Electronics

The Collective has partnered with Sakar International for a line of electronic devices and accessories inspired by Annoying Orange, star of a new Cartoon Network series. The deal was brokered on behalf of The Collective by The Joester Loria Group, the licensing agent for the Annoying Orange brand.

The collection of Annoying Orange electronic products to be created by Sakar will include earbuds, headphones, talking camera cases, clock radios, and cases for iPads, iPhones, and iPod Touch.  Items will range in price from $9.99 to $49.99 and will debut at Toys “R” Us and other retailers nationwide in time for the upcoming holiday season.

Sakar joins the first wave of partners for the Annoying Orange licensing program. A master toy deal has been reached with The Bridge Direct, Inc., for a line of talking, plush clip-ons, and collectible figures are available at specialty retailers, including Toys “R” Us. Annoying Orange apparel and accessories for young men and juniors, from Hybrid Apparel and LF USA, are now available at retail. Costumes from Rubies Costume Company will debut this fall.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Rubie’s Receives 2011 Monster High Rookie Licensee of the Year Award

Rubie’s Costume Company Inc., has received the 2011 Monster High North America Rookie Licensee of the year award from Mattel, the worldwide leader in design and marketing of toys and family products.

As one of the most successful children’s licenses of 2011, characters from the Monster High Costume Collection include Frankie Stein, Lagoona Blue, Cleo de Nile, Clawdeen Wolf and Draculaura. Available in children’s, tween and new adult sizes, each character comes to life with unique designs, intricate detailing and coordinating accessories. In addition to the colorful costumes, the line also includes wigs and make up kits.

“We are thrilled to be a part of the Monster High phenomenon.” said Howard Beige, Rubie’s Executive Vice President. “It is truly an honor to receive such a prestigious award and we look forward to developing even more fun and fashionable products for Monster High fans this upcoming Halloween season.”

With the expansion of the 2012 Monster High Collection, Rubie’s continues to create costumes that reflect the characters unique personalities while paying homage to their cool monster heritage. As they say at Monster High, freaky just got fabulous.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Lineup of Licensees for Harry Potter And The Deathly Hallows: Part 2

Warner Bros. Consumer Products has announced that the last installment of the best-selling Harry Potter film franchise, Harry Potter and the Deathly Hallows — Part 2, will be ushered in with a wide array of merchandising products for fans of all ages. The movie hits theaters nationwide Friday.

Lego has released a variety of play sets that feature locations and scenes from the films, including Hogwarts, The Forbidden Forest, and the Knight Bus. The Noble Collection will offer intricately crafted wands and other artifacts replicated from the series. Additional global licensees include NECA, Tomy, Panini, DeAgostini, Hasbro, Rubie’s Costume Co., Artbox Entertainment, Gentle Giant, Bioworld Merchandising Inc., Hallmark, Mead, Tonner Doll, and Jelly Belly Candy Company, which will re-release its 20-flavor collection of Bertie Bott’s Every-Flavour Beans. The new products can be found at retailers nationwide and online at www.WBshop.com.

Rubie’s Gets Chuggington License

Rubie’s Costume Co., Inc. has obtained the license to create products for preschool property Chuggington. The CGI-animated series debuted in the U.S. in January and airs daily on Disney Channel’s Playhouse Disney programming block. Each episode has an entertaining storyline that also teaches social readiness lessons.

Rubie’s Obtains License for The Green Hornet Costumes

Rubie’s Costume Co., Inc. has secured a license to create costumes ranging from deluxe outfits to accessories based on characters from Sony Pictures’ January 14 release of The Green Hornet. The new costumes will include Kato, Green Hornet, hats, gloves, masks, and more.

The Green Hornet stars Seth Rogen in the title role, Jay Chou as Kato, Cameron Diaz as secretary Lenore Case, and Christoph Waltz as Benjamin Chudnofsky. The movie is directed by Michel Gondry, written by Seth Rogen and Evan Goldberg, produced by Neal H. Moritz, and based on the 1930’s “The Green Hornet” radio series created by George W. Trendle. The film will be released in 3-D.

Photo Credit: Access Hollywood