Sweet Suite 2016

Rubie’s Receives 2011 Monster High Rookie Licensee of the Year Award

Rubie’s Costume Company Inc., has received the 2011 Monster High North America Rookie Licensee of the year award from Mattel, the worldwide leader in design and marketing of toys and family products.

As one of the most successful children’s licenses of 2011, characters from the Monster High Costume Collection include Frankie Stein, Lagoona Blue, Cleo de Nile, Clawdeen Wolf and Draculaura. Available in children’s, tween and new adult sizes, each character comes to life with unique designs, intricate detailing and coordinating accessories. In addition to the colorful costumes, the line also includes wigs and make up kits.

“We are thrilled to be a part of the Monster High phenomenon.” said Howard Beige, Rubie’s Executive Vice President. “It is truly an honor to receive such a prestigious award and we look forward to developing even more fun and fashionable products for Monster High fans this upcoming Halloween season.”

With the expansion of the 2012 Monster High Collection, Rubie’s continues to create costumes that reflect the characters unique personalities while paying homage to their cool monster heritage. As they say at Monster High, freaky just got fabulous.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Lineup of Licensees for Harry Potter And The Deathly Hallows: Part 2

Warner Bros. Consumer Products has announced that the last installment of the best-selling Harry Potter film franchise, Harry Potter and the Deathly Hallows — Part 2, will be ushered in with a wide array of merchandising products for fans of all ages. The movie hits theaters nationwide Friday.

Lego has released a variety of play sets that feature locations and scenes from the films, including Hogwarts, The Forbidden Forest, and the Knight Bus. The Noble Collection will offer intricately crafted wands and other artifacts replicated from the series. Additional global licensees include NECA, Tomy, Panini, DeAgostini, Hasbro, Rubie’s Costume Co., Artbox Entertainment, Gentle Giant, Bioworld Merchandising Inc., Hallmark, Mead, Tonner Doll, and Jelly Belly Candy Company, which will re-release its 20-flavor collection of Bertie Bott’s Every-Flavour Beans. The new products can be found at retailers nationwide and online at www.WBshop.com.

Rubie’s Gets Chuggington License

Rubie’s Costume Co., Inc. has obtained the license to create products for preschool property Chuggington. The CGI-animated series debuted in the U.S. in January and airs daily on Disney Channel’s Playhouse Disney programming block. Each episode has an entertaining storyline that also teaches social readiness lessons.

Rubie’s Obtains License for The Green Hornet Costumes

Rubie’s Costume Co., Inc. has secured a license to create costumes ranging from deluxe outfits to accessories based on characters from Sony Pictures’ January 14 release of The Green Hornet. The new costumes will include Kato, Green Hornet, hats, gloves, masks, and more.

The Green Hornet stars Seth Rogen in the title role, Jay Chou as Kato, Cameron Diaz as secretary Lenore Case, and Christoph Waltz as Benjamin Chudnofsky. The movie is directed by Michel Gondry, written by Seth Rogen and Evan Goldberg, produced by Neal H. Moritz, and based on the 1930’s “The Green Hornet” radio series created by George W. Trendle. The film will be released in 3-D.

Photo Credit: Access Hollywood

DreamWorks Announces Ogre-Whelming Licensee Support for Shrek Forever After

DreamWorks Animation SKG, Inc. has announced a full slate of promotional partners and licensees in support of Shrek Forever After, which opened in theaters on Friday.

Among the Shrek Forever After licensees are Activision for video games; Hasbro Games for a line of classic Shrek games and puzzles; Penguin for a variety of storybooks; Rubie’s Costume Co. for Halloween costumes; and VTech, which continues to feature Shrek in new key hardware systems and will launch the character Shrek on the MobiGo & FLiP platforms. Playmates, the master toy partner for Shrek Forever After, offers a full array of toys ranging from figures and plush to dolls and role play toys.

For more information, please visit www.dreamworksanimation.com/shrek.