HoliDAY of Play 2015

Rubie’s Gets Chuggington License

Rubie’s Costume Co., Inc. has obtained the license to create products for preschool property Chuggington. The CGI-animated series debuted in the U.S. in January and airs daily on Disney Channel’s Playhouse Disney programming block. Each episode has an entertaining storyline that also teaches social readiness lessons.

Rubie’s Obtains License for The Green Hornet Costumes

Rubie’s Costume Co., Inc. has secured a license to create costumes ranging from deluxe outfits to accessories based on characters from Sony Pictures’ January 14 release of The Green Hornet. The new costumes will include Kato, Green Hornet, hats, gloves, masks, and more.

The Green Hornet stars Seth Rogen in the title role, Jay Chou as Kato, Cameron Diaz as secretary Lenore Case, and Christoph Waltz as Benjamin Chudnofsky. The movie is directed by Michel Gondry, written by Seth Rogen and Evan Goldberg, produced by Neal H. Moritz, and based on the 1930’s “The Green Hornet” radio series created by George W. Trendle. The film will be released in 3-D.

Photo Credit: Access Hollywood

DreamWorks Announces Ogre-Whelming Licensee Support for Shrek Forever After

DreamWorks Animation SKG, Inc. has announced a full slate of promotional partners and licensees in support of Shrek Forever After, which opened in theaters on Friday.

Among the Shrek Forever After licensees are Activision for video games; Hasbro Games for a line of classic Shrek games and puzzles; Penguin for a variety of storybooks; Rubie’s Costume Co. for Halloween costumes; and VTech, which continues to feature Shrek in new key hardware systems and will launch the character Shrek on the MobiGo & FLiP platforms. Playmates, the master toy partner for Shrek Forever After, offers a full array of toys ranging from figures and plush to dolls and role play toys.

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