Activision Publishing Inc. will unveil the new Skylanders SuperChargers Dark Edition at Comic-Con International: San Diego, and attendees will be among the first consumers to play the game with dark versions of the Starter Pack characters. They include Dark Turbo Charge Donkey Kong with the Dark Barrel Blaster land vehicle, Dark Hammer Slam Bowser with the Dark Clown Cruiser sky vehicle, and Stealth Elf in a new Dark version.
Rubie’s Costume Co. Inc. has launched a new line of costumes, accessories, wigs, and masks inspired by Marvel’s Avengers: Age of Ultron. Available in child and adult sizes, the officially licensed Marvel’s Avengers: Age of Ultron Collection includes Iron Man, Thor, Hulk, Captain America, Black Widow, Vision, Hawkeye, and the super villain, Ultron.
Imagine by Rubie’s, a toy division of Rubie’s Costume Company Inc., is expanding its offerings with new products and accessories. Available for children in separates and box sets, every unique ensemble provides kids the opportunity to dress-up as their favorite character 365 days of the year.
Universal Partnerships & Licensing (UP&L) has announced that The Lego Group will create original products in conjunction with the film, Jurassic World, scheduled for release on June 12. The Lego Group rounds out a branded toy campaign that includes global master toy licensee Hasbro, which will introduce action figures, role-play items, and games. The new Lego toys will be available next May.
Additional Jurassic World toy and game licensees include Bulls-i-Toy for trading cards and stickers; Cardinal Games for puzzles; Jada Toys for R/C and die-cast vehicles; KidDesigns for electronics; Rubie’s Costume Co. for costumes; and Ludia, which will create a mobile and social game in partnership with UP&L.
This Halloween, Warner Bros. Consumer Products (WBCP) will introduce adult, children, and pet costumes including a fully inflatable Godzilla costume, Dumb & Dumber-inspired dog costumes, and DC Comics superheroes and villain-inspired masks and costumes.
Adults will also be able to dress up as an infamous supervillain from Rubie’s Costume Co.’s Batman Classic TV Series Costume and Mask Collection, as well as characters from the Wizard of Oz and The Hobbit trilogy.
Rubie’s Costume Co. Inc., under license with Nickelodeon, is launching official costumes for Paw Patrol. Available in child sizes toddler and small, the Paw Patrol Costume Collection includes the heroic pups Marshall, Chase, and Skye. In addition, the collection is available for pets.
Paw Patrol is a CG, action-adventure series that is currently the highest-selling preschool series on iTunes.
Rubie’s Costume Co. Inc. supplied 50 officially licensed Marvel’s Guardians of the Galaxy costumes to attendees at last Tuesday’s ringing of the bell at the New York Stock Exchange (NYSE). Marvel’s Guardians of the Galaxy stars Chris Pratt, who played Star-Lord, and Zoe Saldana, who portrayed Gamora, joined Marvel Entertainment executives as they marked the opening day of trading.
“To partner with Marvel on such a monumental tradition of the bell ringing at the NYSE was truly an honor for us, and we were delighted the movie’s stars had a chance to see our designs and their likeness captured in costume form,” said Howard Beige, Rubie’s executive vice president.
The Guardians of the Galaxy Costume Collection by Rubie’s is available for this Halloween.
Rubie’s Costume Co. Inc., under license with Nickelodeon, has launched officially licensed costumes, masks, and accessories based on the soon-to-be-released film, Teenage Mutant Ninja Turtles, by Nickelodeon Movies and distributed by Paramount Pictures. Available in child and adult sizes, the Teenage Mutant Ninja Turtles Costume Collection includes: Leonardo, Michelangelo, Raphael and Donatello. The new product line reflects a modern day interpretation of the popular franchise.
Teenage Mutant Ninja Turtles arrives in theaters on August 8, and the costume collection by Rubie’s is available now for Halloween.
Toy manufacturers including Hasbro, Lego, and Kiddesigns have developed a wide range across key product categories inspired by Marvel’s Guardians of the Galaxy, which arrives in theaters on August 1. Products include Hasbro’s 10-inch electronic figure, Lego’s The Milano Spaceship Rescue construction set, Funko’s vinyl bobble heads, Rubies Costume Co.’s and Disguise‘s Star-Lord and Rocket Raccoon costumes, and more.
To date, Guardians of the Galaxy has received major mass retailer commitment, including a cross-category pallet program at Wal-Mart, top placement for Hasbro and Lego’s toy lines in all key accounts, and a heavily promoted party goods program with Party City. The Guardians of the Galaxy merchandising program will benefit from Marvel Studios‘ major marketing push for the film that will hit full force beginning later this month.