Imagine by Rubie’s, a toy division of Rubie’s Costume Company Inc., is expanding its offerings with new products and accessories. Available for children in separates and box sets, every unique ensemble provides kids the opportunity to dress-up as their favorite character 365 days of the year.
Universal Partnerships & Licensing (UP&L) has announced that The Lego Group will create original products in conjunction with the film, Jurassic World, scheduled for release on June 12. The Lego Group rounds out a branded toy campaign that includes global master toy licensee Hasbro, which will introduce action figures, role-play items, and games. The new Lego toys will be available next May.
Additional Jurassic World toy and game licensees include Bulls-i-Toy for trading cards and stickers; Cardinal Games for puzzles; Jada Toys for R/C and die-cast vehicles; KidDesigns for electronics; Rubie’s Costume Co. for costumes; and Ludia, which will create a mobile and social game in partnership with UP&L.
This Halloween, Warner Bros. Consumer Products (WBCP) will introduce adult, children, and pet costumes including a fully inflatable Godzilla costume, Dumb & Dumber-inspired dog costumes, and DC Comics superheroes and villain-inspired masks and costumes.
Adults will also be able to dress up as an infamous supervillain from Rubie’s Costume Co.’s Batman Classic TV Series Costume and Mask Collection, as well as characters from the Wizard of Oz and The Hobbit trilogy.
Rubie’s Costume Co. Inc., under license with Nickelodeon, is launching official costumes for Paw Patrol. Available in child sizes toddler and small, the Paw Patrol Costume Collection includes the heroic pups Marshall, Chase, and Skye. In addition, the collection is available for pets.
Paw Patrol is a CG, action-adventure series that is currently the highest-selling preschool series on iTunes.
Rubie’s Costume Co. Inc. supplied 50 officially licensed Marvel’s Guardians of the Galaxy costumes to attendees at last Tuesday’s ringing of the bell at the New York Stock Exchange (NYSE). Marvel’s Guardians of the Galaxy stars Chris Pratt, who played Star-Lord, and Zoe Saldana, who portrayed Gamora, joined Marvel Entertainment executives as they marked the opening day of trading.
“To partner with Marvel on such a monumental tradition of the bell ringing at the NYSE was truly an honor for us, and we were delighted the movie’s stars had a chance to see our designs and their likeness captured in costume form,” said Howard Beige, Rubie’s executive vice president.
The Guardians of the Galaxy Costume Collection by Rubie’s is available for this Halloween.
Rubie’s Costume Co. Inc., under license with Nickelodeon, has launched officially licensed costumes, masks, and accessories based on the soon-to-be-released film, Teenage Mutant Ninja Turtles, by Nickelodeon Movies and distributed by Paramount Pictures. Available in child and adult sizes, the Teenage Mutant Ninja Turtles Costume Collection includes: Leonardo, Michelangelo, Raphael and Donatello. The new product line reflects a modern day interpretation of the popular franchise.
Teenage Mutant Ninja Turtles arrives in theaters on August 8, and the costume collection by Rubie’s is available now for Halloween.
Toy manufacturers including Hasbro, Lego, and Kiddesigns have developed a wide range across key product categories inspired by Marvel’s Guardians of the Galaxy, which arrives in theaters on August 1. Products include Hasbro’s 10-inch electronic figure, Lego’s The Milano Spaceship Rescue construction set, Funko’s vinyl bobble heads, Rubies Costume Co.’s and Disguise‘s Star-Lord and Rocket Raccoon costumes, and more.
To date, Guardians of the Galaxy has received major mass retailer commitment, including a cross-category pallet program at Wal-Mart, top placement for Hasbro and Lego’s toy lines in all key accounts, and a heavily promoted party goods program with Party City. The Guardians of the Galaxy merchandising program will benefit from Marvel Studios‘ major marketing push for the film that will hit full force beginning later this month.
Rubie’s Costume Company Inc. has introduced costumes, masks, and accessories inspired by The Amazing Spider-Man 2 film by Sony Pictures Entertainment. Available in children and adult sizes, The Amazing Spider-Man 2 Costume Collection includes both Spider-Man and the villain Electro.
“Often referred to as the neighborhood super-hero, Spider-Man exudes power and strength while still being relatable,” said Howard Beige, Rubie’s executive vice president. “It’s this kind of character that attracts customers into transforming themselves into Spidey year after year, and this Halloween is no exception.”
The costume collection is available now for this Halloween.
Rubie’s Costume Company will offer costumes, masks, and accessories inspired by Marvel’s Captain America: The Winter Soldier from Marvel Studios, and distributed by Walt Disney Studios Motion Pictures. The costume collection will be available in children, tween, and adult sizes and includes Captain America himself, Black Widow, and the Winter Soldier. It will be available by Rubie’s for this Halloween season.
Coinciding with the February 15 launch of Saban Brands‘ Power Rangers Super Megaforce on Nickelodeon, Bandai unveiled the full toy line for the season at American International Toy Fair earlier this week. It includes show-accurate role play toys, action figures, and large-scale buildable robots.
Central to the new line are collectible Legendary Ranger Keys, which unlock the powers of all previous Power Rangers. A quick flip function morphs the figures into unique keys that can be inserted into multiple Super Megaforce toys to unlock special features and powers. There are over 60 different Ranger Keys to collect.
By using the Power Rangers Scanner app—available on both iOS and Android systems—on any smart phone or tablet, kids can scan any Ranger Key, morph themselves into that Power Ranger, and battle villains on-screen.
In other Power Rangers news, Saban Brands has renewed licenses with Disguise Inc., Rubie’s Costume Company, and Morphsuits, so each partner will continue producing character-inspired costumes through 2017.
There will also be a tournament, Morphin Madness, running from March 10 to April 7, in which fans can vote for their Power Rangers dream team. The bracket-style voting system rewards participants with coupons for Super Megaforce toys and a chance to win a 24K gold plated Deluxe Legendary Morpher and Legendary Ranger Key set of the fan-selected top five Rangers. Fans can vote at www.morphinmadness.com.