Rubie’s Costume Company will offer costumes, masks, and accessories inspired by Marvel’s Captain America: The Winter Soldier from Marvel Studios, and distributed by Walt Disney Studios Motion Pictures. The costume collection will be available in children, tween, and adult sizes and includes Captain America himself, Black Widow, and the Winter Soldier. It will be available by Rubie’s for this Halloween season.
Coinciding with the February 15 launch of Saban Brands‘ Power Rangers Super Megaforce on Nickelodeon, Bandai unveiled the full toy line for the season at American International Toy Fair earlier this week. It includes show-accurate role play toys, action figures, and large-scale buildable robots.
Central to the new line are collectible Legendary Ranger Keys, which unlock the powers of all previous Power Rangers. A quick flip function morphs the figures into unique keys that can be inserted into multiple Super Megaforce toys to unlock special features and powers. There are over 60 different Ranger Keys to collect.
By using the Power Rangers Scanner app—available on both iOS and Android systems—on any smart phone or tablet, kids can scan any Ranger Key, morph themselves into that Power Ranger, and battle villains on-screen.
In other Power Rangers news, Saban Brands has renewed licenses with Disguise Inc., Rubie’s Costume Company, and Morphsuits, so each partner will continue producing character-inspired costumes through 2017.
There will also be a tournament, Morphin Madness, running from March 10 to April 7, in which fans can vote for their Power Rangers dream team. The bracket-style voting system rewards participants with coupons for Super Megaforce toys and a chance to win a 24K gold plated Deluxe Legendary Morpher and Legendary Ranger Key set of the fan-selected top five Rangers. Fans can vote at www.morphinmadness.com.
Warner Bros. Consumer Products (WBCP) enters this year’s American International Toy Fair with an extensive lineup of global licensees in support of its entertainment properties, milestone anniversaries, and upcoming theatrical releases.
Bandai America Inc. and Jakks Pacific Inc. will each support Godzilla, from Warner Bros. Pictures and Legendary Pictures, with new toy lines. Jakks’ line of Godzilla products will include an Ultimate Large Scale Godzilla Figure with 12 points of articulation and a length of over 43 inches, making it one of the largest toys in Godzilla history. Other worldwide partners include Rubie’s Costume Co., NECA, and Sideshow Collectibles.
WBCP’s toy partners will also release toys and collectibles based on The Hobbit Trilogy. The Bridge Direct and Vivid Group will support the film series with new figures. Additional partners include Eaglemoss, Funko, Kosmos, and Ravensburger.
The Wizard of Oz will celebrate its 75th anniversary with Mattel‘s new line of dolls for The Wizard of Oz Barbie collection. Enesco, Tonner Doll, and Madame Alexander will each offer collectible figures. Warner Bros. will also continue its There’s No Place Like Home campaign in partnership with Habitat for Humanity. Gone with the Wind will also mark its 75th anniversary with new collectible figures from Madame Alexander and Tonner Doll. Mattel will offer an anniversary Barbie collection and Enesco will introduce a stone resin figure. [Read more...]
Halloween may be over, but costumes are still alive and well in many households. I don’t know about you, but I definitely got more than one night’s use out of my costumes as a kid. In fact, we had a whole dress-up box full of Halloween costumes, dance recital outfits, wigs, tutus, etc. My mom would find extras at yard sales or after-Halloween clearance sales. My neighborhood friends and I used them all year long, whether playing house, coming up with plays and performances (that our parents graciously endured), or just for the fun of it. Here are a few fun costumes that kids can enjoy any time, inspired by some of my favorite disguises of Halloweens past: [Read more...]
Rubie’s Costume Co. Inc., a leading manufacturer and distributor of Halloween products, will be developing a line of Marvel costumes for the U.S. and Canada starting next year. Rubie’s currently produces Marvel product lines throughout Europe and other international markets.
Rubie’s plans to create a broad collection of Marvel Universe products for Halloween, including costumes, dress-up accessories, masks, makeup, high-end collector costumes and accessories, pet costumes, animatronic decorative props, costume shoes, seasonal décor, and more. Costume products will be available in toddler, child, tween, teen, and adult sizes.
The officially licensed products will encompass both classic Marvel properties and new Marvel films, including Captain America: The Winter Soldier, Guardians of the Galaxy, X-Men: Days of Future Past, Ant-Man, and The Avengers 2: Age of Ultron. Rubie’s will also produce costumes for the new ABC live-action TV series Marvel’s Agents of S.H.I.E.L.D.
In anticipation of the Skylanders Swap Force launch, Activision Publishing Inc. is using the month of October, or “Swaptober” to get gamers ready for the game’s launch on October 13. Lucky Portal Masters will have chances to win copies of the Skylanders Swap Force game, explore the world of Skylanders in Times Square, and more during the month-long activities.
To kick off Swaptober, Activision will be giving away one Skylanders Swap Force Starter Pack per day beginning October 1 and going to October 31 via the official Skylanders Twitter channel (@SkylandersGame). For a chance to win, portal masters can visit Skylanders.com to mix and match their favorite character combination and then tweet it along with a suggested catch phrase using hashtags #SWAPtober and #Skylanders.
There are even more ways to celebrate on October 10, when Skylanders partners with Toys “R” Us to bring Skylanders to life with “Swaptoberfest”—a celebration in Times Square where fans will have the chance to be among the very first to play the game before it’s available at retail. This Times Square takeover will feature Skylanders Swap Force-themed activities, photos with Skylanders costumed characters, and chances to win Starter Packs and Skylanders-themed merchandise from companies, including Mega Brands, Rubie’s Costume Co., Hybrid Apparel, and Power A. [Read more...]
Warner Bros. Consumer Products (WBCP) zooms into this year’s American International Toy Fair season with a roster of global licensees ready to support the studio’s portfolio, led by this summer’s tentpole film release Man of Steel, which will be supported by DC Comics master toy licensee Mattel, as well as many other toy partners. [Read more...]
This Halloween, fans of The Walking Dead can dress up as their favorite zombie characters, thanks to a new partnership between Rubie’s Costume Company, Inc. and television network AMC. Rubie’s has produced officially licensed costumes, accessories, and masks based on the network’s original series. The products, inspired by the undead, are available in child, teen, and adult sizes.
AMC’s The Walking Dead tells the story of the months and years that follow after a zombie apocalypse. The series debuted last Halloween and has become the most-watched drama series in basic cable history for adults ages 18 to 49.
“We are extremely excited and honored to be selected to receive this distinctive award from the most recognizable and largest Internet retailer in the Halloween industry,” said Howard Beige, Rubie’s executive vice president.
“We have a great relationship with Rubie’s,” said Daniel Haight, president and CEO of BuySeasons. “They deliver on all of the things you would expect from a partner of the year: great costumes, quality products, and timely delivery. Above all else though, their ability to react and work with us to develop new costumes that reflect the most recent trends in pop culture has been a Halloween game changer.”
Rubie’s Costume Co., Inc. has signed a deal for Halloween costumes based on the action-adventure series Generator Rex. The upcoming Generator Rex costume line will be for kids and will be based on the most popular characters from the television show, such as Rex and his evil counterpart Van Kleiss. Rubie’s Costume Co. signed the deal with Cartoon Network Enterprises (CNE).