Warner Bros. Consumer Products (WBCP) zooms into this year’s American International Toy Fair season with a roster of global licensees ready to support the studio’s portfolio, led by this summer’s tentpole film release Man of Steel, which will be supported by DC Comics master toy licensee Mattel, as well as many other toy partners. [Read more...]
This Halloween, fans of The Walking Dead can dress up as their favorite zombie characters, thanks to a new partnership between Rubie’s Costume Company, Inc. and television network AMC. Rubie’s has produced officially licensed costumes, accessories, and masks based on the network’s original series. The products, inspired by the undead, are available in child, teen, and adult sizes.
AMC’s The Walking Dead tells the story of the months and years that follow after a zombie apocalypse. The series debuted last Halloween and has become the most-watched drama series in basic cable history for adults ages 18 to 49.
“We are extremely excited and honored to be selected to receive this distinctive award from the most recognizable and largest Internet retailer in the Halloween industry,” said Howard Beige, Rubie’s executive vice president.
“We have a great relationship with Rubie’s,” said Daniel Haight, president and CEO of BuySeasons. “They deliver on all of the things you would expect from a partner of the year: great costumes, quality products, and timely delivery. Above all else though, their ability to react and work with us to develop new costumes that reflect the most recent trends in pop culture has been a Halloween game changer.”
Rubie’s Costume Co., Inc. has signed a deal for Halloween costumes based on the action-adventure series Generator Rex. The upcoming Generator Rex costume line will be for kids and will be based on the most popular characters from the television show, such as Rex and his evil counterpart Van Kleiss. Rubie’s Costume Co. signed the deal with Cartoon Network Enterprises (CNE).
“We are very proud and honored to receive this distinction and thankful to be selected to receive this impressive award from one of the top retailers in the Halloween industry,” said Howard Beige, executive vice president of Rubie’s.
Rubie’s also won the 2010 award for Best Humor Costume, for its Mario costume.
Rubie’s Costume Company, the world’s largest manufacturer of Halloween costumes and accessories, has partnered with World Wrestling Entertainment (WWE) to produce officially licensed Halloween costumes for children and adults.
These costumes are currently available at WWE.com and at various retailers nationwide including Target, Kmart, Walmart, and Party City. The costumes will feature WWE Superstars and Legends such as John Cena, Undertaker, Rey Mysterio, Stone Cold Steve Austin, and Rowdy Roddy Piper. The Rubie’s products feature muscle chest technology to create realistic costumes that fans of any age can enjoy wearing during the holiday. [Read more...]
Following the success of James Cameron’s Avatar, Fox Consumer Products plans to expand its merchandising opportunities for the franchise.
With more than 125 licensed products manufactured during the film’s release in four main categories (video games, publishing, toys, and apparel), Fox hopes to expand the number in the fall with back-to-school and other seasonal products. Fox also plans on expanding the Avatar brand to encompass bedding, board games, social expressions, and costumes. Current partners include Rubie’s, Abrams, MEGA Brands, JLA Home, and Trends International.
Avatar is the highest grossing film of all time, with approximately $2.7 billion in worldwide ticket sales, and is also the best-selling DVD and Blu-ray with around 20 million copies purchased in the first three weeks. Its retail sales total approximately $153 million.
Warner Bros. Consumer Products (WBCP) and Rubie’s Costume Co. (RCC) have announced that they have renewed their global licensing contract. The agreement gives RCC the right to continue producing costumes based on Warner Bros. products, which it’s held since 1999.
RCC’s contract with WBCP includes the North American, Oceanic, Middle Eastern, Asian, and various other markets, with products ranging from franchises such as DC Comics super heroes and Harry Potter, to The Lord of the Rings and The Wizard of Oz.
Universal Partnerships & Licensing has signed on several new licensing partners for Universal Pictures’ and Illumination Entertainment’s inaugural 3-D CGI feature, Despicable Me. The movie is the studio’s first film from Chris Meledandri (Ice Age, Ice Age 2: The Meltdown, Horton Hears a Who!), who produces through his Universal-based family entertainment company, Illumination Entertainment.