China Toy Fair


Rubik’s Speedcubing Comes to Denmark

Rubik's CubeThe bi-annual Rubik’s Cube European Speedcubing Championship is being held in Roskilde, Denmark, this weekend. More than 250 contestants will be competing during this long weekend of cubing.

The competition will bring together Europe’s elite Rubik’s Cube solvers for several elimination rounds, followed by finals. The overall winner expected to solve a Cube in under 10 seconds.

Favorites to win this year are UK, Dutch, and German champions.

Beyond Rubik’s Cube Debuts at Liberty Science Center in New Jersey

BeyondRubiksThis Saturday, Beyond Rubik’s Cube premieres at Liberty Science Center (LSC) in Jersey City, N.J. The 7,000 square foot exhibition, which marks the 40th anniversary of the puzzle toy, features interactive physical and digital challenges, and invites visitors to consider how the Rubik’s Cube emerged from a workshop in Communist-era Hungary to become a worldwide phenomenon.

LSC, Google, and the Cube’s Budapest inventor, Erno Rubik, designed the exhibition, which will be at LSC through the end of November. On the same day, Beyond Rubik’s Cube will be celebrated in Manhattan, with both the Bank of America Tower and the Conde Nast Building lit up in Rubik’s Cube colors. The Empire State Building will follow suit on May 8.

Rubik’s Cube Enthusiasts Compete for World Championship

rubiksMore than 575 competitors from 37 countries made the trip to Las Vegas this weekend in an attempt to make it into Rubik’s Cube history at this years Rubik’s Cube World Championship. The three-day event took place at the Riviera Hotel & Casino where some of the world’s best Rubik’s Cube solvers competed in more than 15 classic and non-traditional official cubing events.

After three straight days of competition, Feliks Zemdegs of Australia won with the fastest average time for solving the classic 3×3 Rubik’s Cube in 8.18 seconds. The bi-annual World Rubik’s Cube Championship is comprised of 17 official events, with the culmination being the crowning of the 3×3 Rubik’s Cube champion.

Out of town Rubik’s Cube enthusiasts were able to follow the competition from start to finish via live updates on the Rubik’s Cube Facebook, Twitter, and Instagram pages using #RubiksWorldChamps.

Rubik’s Cube to Celebrate 40th Anniversary with Giant Interactive Cube

Grooviks_Highlight_thirdparty[2]Liberty Science Center (LSC) is endeavoring to build Groovik’s Cube—a 1.5-story high Rubik’s Cube that can be controlled via the web from anywhere in the world.

The giant art-meets-science installation will premiere at LSC in spring 2014, on the 40th anniversary of the invention of Rubik’s Cube. It will be the centerpiece of “Beyond Rubik’s Cube,” a 7,000-square-foot exhibition designed to celebrate the world’s most popular puzzle and the many cool things the Cube has inspired in robotics, engineering, mathematics, design, art, and film.

The Rubik’s Cube has been going from strength to strength since Apple Inc. featured the app version of the cube in its latest iPhone TV advertising campaign entitled ‘Brilliant’.  The advertisement showcased the interactive touch play and puzzle experience that has been fundamental the success of the cube. Sales of the Rubik’s Cube app were up 2600 percent while the advertisement was live and hit the top 20 paid apps.

Rubik’s is also launching an updated cube design in 2014 and to celebrate, Rubik’s Cube launched a new logo to commemorate the new generation at Licensing Expo.

Rubik’s Cube Celebrates 40th Anniversary

In honor of its 40th anniversary, the Rubik’s Cube will be put on display at museums around the world. The toy’s creator Erno Rubik will help develop the exhibit, which is set to open in April 2014.

Rubik, an architect teacher, developed the classic (and sometimes complicated) toy in 1974 to teach his students about 3D space. After realizing the popularity among his students and coworkers, Rubik turned it into a toy.

The exhibit is scheduled to travel for seven years to design and science museums around the world, starting with the Liberty Science Center in Jersey City, NJ.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

English Students Earn World Record for Group Rubik’s Cube Solve

The official Guinness World Record for the number of people solving a Rubik’s Cube at a one time is now held by 134 English schoolboys. The record was previously held by a group of 96 Californian university students. The new record holders, aged 11-14, attend Dr. Challoner’s Grammar School in Amersham, Bucks, UK.

The children completed their Rubik’s Cubes it only 12 minutes, which was witnessed by David Hedley Jones and Christine Trussell, representing Seven Towns Ltd of London; the owners of the worldwide rights to the Rubik’s Cube; and Susie Smyth, representing the UK distributor Drumond Park Games.

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