Visit our Facebook album for photos of the Power Rangers taking over the Jacob K. Javits Convention Center. Itching for some more Toy Fair coverage? Check out our additional news and albums from the week’s festivities on Facebook!
Saban Brands Acquires Digimon Franchise
October 1, 2012 By
Saban Brands has acquired the Digimon franchise, adding the long-running Japanese anime property to its growing portfolio of entertainment assets. Saban Brands will work with MarVista Entertainment for distribution of the series outside of Asia, while Japanese animation studio Toei Animation Co., Ltd., will handle licensing and distribution of the property in Asia.
Saban Brands will debut the newest season, Digimon Fusion, at MIPCOM, which will be held October 8 to 11 in Cannes, France. MarVista Entertainment has been appointed to handle international distribution of the new season, as well as distribution for more than 250 half-hour episodes of Digimon content from the library.
Power Rangers Franchise Celebrates 20th Anniversary
August 8, 2012 By
Thousands of fans of the Power Rangers franchise will join forces to celebrate as it approaches its 20th anniversary milestone, at the 4th annual Power Morphicon fan-run event at the Pasadena Convention Center in Pasadena, Calif.
From August 17 to 19, Saban Brands will pay tribute to twenty years of action, adventure, teamwork, humor, and heart with events, including special guest appearances by previous Power Rangers cast members, a Power Rangers Super Samurai cast signing, a Power Rangers flash mob, and mega announcements. Join the fun as thousands of Power Rangers fans celebrate the past, present, and future of the franchise. For more information about Power Morphicon visit www.officialpowermorphicon.com, tickets available at the Pasadena Convention Center box office.
This post was originally written by Lindsay Gordon and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
Power Rangers Kick Off Halloween Safety Campaign
October 13, 2011 By
Beginning this month, Saban Brands is launching a multi-platform national Halloween safety campaign featuring the Samurai Power Rangers and designed to reach parents and children at schools, in theaters, online, and at home.
Videos about Halloween safety featuring the cast from Power Rangers Samurai will air in movie theaters nationwide before PG- and G-rated films. Some of the tips include do not eat unwrapped candy, take a glow stick or flashlight along while trick-or-treating, never go trick-or-treating alone, stay in groups or with a parent, and more. Special bulletin board posters reinforcing safety guidelines will be distributed to more than 5,000 elementary schools across the country.
Additionally, the powerrangers.com/Halloween webpage will feature more Halloween safety tips, videos, activities, games, and resources. The Power Rangers will also be reaching parents and kids through parenting blogs, entertainment websites, and gaming portals.
Mega Brands Deal to Bring Power Rangers Samurai to Construction Aisle
May 18, 2011 By
Mega Brands, Inc. has entered into a multi-year global licensing agreement, excluding Asia, with Saban Brands to develop construction toys based on the new Power Rangers Samurai, the newest installment in the Power Rangers franchise. The Mega Bloks Power Rangers Samurai construction toy sets will match the style of the new series airing on Nickelodeon. Launching next spring, the Mega Bloks Power Rangers Samurai construction toy line will include popular characters, vehicles, and play sets.
Power Rangers Returns to Primetime on February 7
January 31, 2011 By
Saban Brands‘ Power Rangers franchise is returning to primetime on February 7 with a new series, Power Rangers: Samurai, to be aired on Nickelodeon. Power Rangers: Samurai will feature a new cast of five rangers who must master the ancient Samurai Symbols of Power, which give them control over the elements of Fire, Water, Sky, Forest, and Earth. The new series will also feature a new cast of villains.
Saban Acquires Paul Frank Industries
August 17, 2010 By
Saban Capital Group, Inc. has acquired Paul Frank Industries (PFI) including all company assets, intellectual property, and its portfolio of more than 150 characters. The acquisition marks the second for Saban Capital Group; the company acquired the Power Rangers franchise in May.
Saban Brands, an affiliate of Saban Capital Group, Inc., will manage PFI’s business strategy, while creative operations will remain based in PFI’s current headquarters in Costa Mesa, Calif. Saban Brands plans to support the Paul Frank brand with new content and media strategies. The property will be showcased at Brand Licensing Europe, to be held September 28-30 in London.
MarVista Entertainment Gains Rights to Power Rangers
August 2, 2010 By
Saban Brands has granted MarVista Entertainment (MVE) international distribution rights to its Power Rangers television series . As part of the deal, MVE will handle global sales of the Power Ranger’s 700-episode catalog, which will continue to expand in 2011 when the 18th season airs on Nickelodeon and Nicktoons. Further details and products will be announced at MIPCOM this October in Cannes, France.
Saban Capital Group Acquires Power Rangers from The Walt Disney Company
May 12, 2010 By
Saban Capital Group, Inc. has acquired the Power Rangers property from The Walt Disney Company, marking the franchise as the first property to be managed by newly established Saban Brands. Saban Brands was recently formed as a subsidiary of Saban Capital Group to manage and license entertainment properties and consumer brands throughout the world.
The acquisition represents the return of the global franchise to its original developer, Haim Saban, who introduced the first Power Rangers series in 1993. The deal includes worldwide rights to the brand, as well as the more than 700 episodes produced over 17 years.
