China Toy Fair


Saban Brands’ Power Rangers Celebrate 20 Rangers for 20 Years

PowerRangers.20Rangersfor20YearsA pop-up art exhibit will open this weekend to celebrate Saban BrandsPower Rangers’ 20th anniversary. The exhibition, 20 Rangers for 20 Years, was curated by Sweet Streets and will appear at the Toy Art Gallery in Los Angeles on December 7 to 8.

Artists and designers from around the world created the painted, 31-inch Ranger statues that were provided by Saban’s partner, Jakks Pacific. Each customized Ranger statue will be available for purchase on-site or online at shop.toyartgallery.com during the event.

Music by Iheartcomix DJs Franki Chan and $u$pect will be featured, and a percentage of artwork proceeds will benefit the Challengers Boys & Girls Club. Jakks Pacific will also make a donation to the Challengers Boys & Girls Club as well. Bandai America Inc., Power Rangers’ master toy partner, will provide Super Megaforce toys.

The gallery will also host a Power Rangers pop-up shop that will feature products for purchase from Mishka, Buckle Down, Acme Archives, and more.

Zui Launches New Mobile App KidZui

KidZuiSaban Brands has announced the launch of Zui‘s new mobile app for its kid-safe internet browser, KidZui. Operated by Zui, KidZui is a downloadable browser that provides access to a kid-safe Internet experience to more than 6 million websites, online videos, pictures, and games. Designed to make the Internet both fun and safe for kids, the KidZui mobile app provides the entertainment and security that parents and kids have come to love from KidZui, on the go. The free-to-download KidZui app is now available for iOS download on Apple’s App Store and will soon be available for Android as well.

In addition to the new app, KidZui has launched a new software upgrade and refresh to the desktop version. The KidZui browser has several new features and functions making the program quicker and easier to use. It has been updated with a simplified design along with improved functionality to enhance user experience when used on Apple’s iPad.

Updates to KidZui include:

  • Favorites: Easy to use favorite or bookmark feature, allowing kids to save sites and articles for future reference.
  • Games: Mobile version will include HTML5 games for fun and safe game play.
  • Images and Video: Image and video quality has been improved.
  • Content Library: The library has been updated to included new fresh material for kids to enjoy.

Power Rangers Megaforce Halloween Line-Up Includes New Costumes, Safety Video, and More

Power.RangerSaban’s Power Rangers Megaforce celebrates this Halloween season with a variety of Power Rangers activities throughout October, including a Halloween safety campaign that highlights safety tips for kids to use while trick-or-treating. The video can be viewed either at the Power Rangers YouTube site or below.

Power Rangers costumes, including all-new Power Rangers Megaforce costumes, are available at Spirit Halloween locations nationwide and online. The Power Rangers have also joined forces with Spirit Halloween for a second annual Power Rangers Spirit of Children Week, in which the Power Rangers Megaforce will visit 16 hospitals across the country to entertain young patients, bringing the Halloween spirit to life. [Read more...]

COMMENTARY: Power Rangers Toys Power Up for 20th Anniversary

When I was a kid, I was in love with the Power Rangers, from Saban Brands. I was a huge fan of the Mighty Morphin Power Rangers series in the ’90s and I was even The Red Ranger one year for Halloween (They were all out of The Pink Ranger costumes and Kimberly was my favorite, so I had to compromise). I recently re-watched some episodes of Mighty Morphin Power Rangers when the series was on Netflix, and you know what? I still thought it was great in all of its ’90s glory.

However, the lucky kids of today get to obsess over two Power Rangers series of their own—Power Rangers Super Samurai and Power Rangers Megaforce. Power Rangers Super Samurai, which began airing in 2011, is about a new generation of Power Rangers that must master the mystical and ancient Samurai Symbols of Power, which allow them to control the elements of Fire, Water, Sky, Forest, and Earth. Aided by their devoted animal Zords and guided by an all-knowing mentor, these Power Rangers battle the dark forces of the Netherworld and a mysterious Warrior out to destroy.

Power Rangers Megaforce is the 20th season of Power Rangers, coinciding with the series’ 20th anniversary. This season features Gosei, a supernatural being who has protected the earth for centuries with his robotic assistant Tensou. When evil Warstar aliens begin a massive invasion, the Gosei calls upon the Power Rangers Megaforce to form the ultimate team. When morphed into the Power Rangers, the five teenagers gain superhuman strength and mastery over martial arts.

In light of the recent news of Saban extending its agreements with both Nickelodeon and Bandai America to keep the Power Rangers franchise alive, here are some great licensed toys from Bandai America that celebrates this new season of the Power Rangers series, as well as the brand’s 20th anniversary: [Read more...]

Frederic Soulie Promoted to SVP of Global Distribution at Saban Brands

Oct7.SabanSaban Brands has promoted Frederic Soulie to senior vice president of global distribution. Soulie will continue to oversee the worldwide distribution strategy Saban Brands’ properties across the TV, home entertainment, and digital platform categories. While managing ongoing and collaborative efforts to distribute the company’s entertainment properties, he will also work closely with Saban Brands’ President Elie Dekel and Chief Operating Officer Janet Scardino.

Soulie joined Saban Brands two years ago with experience overseeing digitial distribution and business development for Cookie Jar Entertainment as well as Endemol USA—the largest independent TV production company in the world.

Saban Brands Extend Partnerships for Power Rangers with Nickelodeon and Bandai America

image003Saban Brands has extended agreements with Nickelodeon and Bandai America Inc. through 2016 for its Power Rangers franchise. Nickelodeon and Saban Brands initiated their strategic partnership when Saban re-acquired the Power Rangers brand in 2010 and re-launched the TV series with Power Rangers Samurai in 2011. The extension confirms additional seasons of original Power Rangers programming on Nickelodeon through 2016. Bandai will continue to act as the global master toy licensee for the Power Rangers franchise.

Saban’s Power Rangers Megaforce, the 20th anniversary season, currently airs on Nickelodeon on Saturdays at 1:00 p.m. (ET/PT). The upcoming installment of the TV series, Power Rangers Super Megaforce, will premiere early next year.

Saban Brands’ Julius Jr. to Premiere on Nick Jr.

Julius JrSaban Brands’ and Nick Jr. have announced that Julius Jr., the all-new animated preschool series, will debut September 29 at 11 a.m. (EST/PST) on Nick Jr. Inspired by the Paul Frank family of characters, the series will follow the adventures of a young version of Julius the monkey, Julius Jr., along with all of his playful friends. Through imagination and inventive spirit, each help one another overcome challenges both big and small, ultimately teaching children that the best inventions are the ones that help your friends.

For even more monkeying around with Julius Jr. visit nickjr.com/Julius-jr for music videos, coloring sheets, craft ideas, recipes, printable activities, and more.

Saban Brands Announces New Episodes of Power Rangers Megaforce and Digimon Fusion

rangers Saban Brands and Nickelodeon have announced that Saban’s Power Rangers Megaforce will return with all-new episodes on September 7 at 1 p.m. (EST/PST), followed by the season premiere of the all-new Digimon Fusion at 1:30 p.m. (EST/PST) on Nickelodeon. The back-to-back episodes team up to create a power hour packed with action, excitement, humor and entertainment.

digimonThe return of new episodes of Power Rangers Megaforce continues the celebration of the franchise’s 20th Anniversary, with August 28 marking 20 years since the original series, Saban’s Mighty Morphin Power Rangers, first aired on television in 1993. Power Rangers Megaforce picks up when a shadow-stealing monster attacks, and the Megaforce Rangers must teach Robo Knight the power of teamwork in order to defeat him.

This past Wednesday, when the Power Rangers turned 20, Saban Brands celebrated by releasing Power Rangers Dubstep 2.0 with the Power Rangers Lost Galaxy Rangers video on MyVortexx.

Digimon Fusion marks the sixth installment of the Digimon franchise, which Saban Brands re-acquired last year. The all-new Digimon Fusion series follows Mikey, a human boy, who is transported into the digital realm and must team up with his new Digimon, or Digital Monster, friends before their world is deleted once and for all. New fusion powers allow Digimon to combine and fuse their abilities to create endless battle possibilities. Unleashing countless Digimon combinations, Digimon Fusion takes today’s tech-savvy kids inside an adventure-packed digital world, where the heroes’ courage is matched only by the fusion of their teamwork, loyalty and humor.

Hasbro Launches New B-Daman Toys and App

B-DamanCrossFirePosterHasbro Inc. is expanding on the animated series, B-Daman Crossfire by bringing the series to the physical and digital play space with a new B-Daman toy line and app. The new animated series, B-Daman Crossfire, will air during Saban Brands’ Vortexx on The CW, the Saturday morning programming block beginning August 17. Hasbro is working under license from newly established, Manhattan-based rights management company Sunrights Inc., and with a development and manufacturing collaboration with Tomy on these products.

The new series, B-Daman Crossfire, takes place in East City, where the newest toy, B-Daman, has become all the rage. The series follows Riki Ryugaski, a quirky schoolboy with an appetite for adventure and mystery. After attending his first B-Daman tournament with friend and classmate Sumi Inaba, Riki develops a strong interest in the toy. Upon hearing a rumor about a secret B-Daman tournament that only a select few can participate in, Riki’s curiosity grows and he becomes determined to learn more.

With the launch of the new B-Daman toys from Hasbro, kids can choose which figures’ personality and fighting style best represents themselves in the B-Daman marble battles. Whether players want to enhance their rapid-fire, power, or precision skills in solo play against B-Daman targets or advance to competition levels with fellow battlers in engaging arenas, B-Daman play allows kids to create their own set of rules and games.

In addition, the new B-Daman line of toys will offer kids the opportunity to connect the physical figures with a digital experience. Players will be able to scan any B-Daman figure via the B-Daman app (available now for Android & Apple devices) on their mobile devices. The app recognizes the toy and allows the user to choose a figure for a digital experience. Kids can also manually enter their toys into the app by using a 14 digit numerical code found on cards included with each toy. bdamanstrikeAdditionally, the codes can be used online to unlock virtual B-Daman figures and gain access to exclusive digital content on the B-Daman Battles website. The B-Daman experience allows kids, both in the physical and digital world, to battle opponents from around the globe anywhere at any time.

The products include the B-Daman Figure, B-Daman Figure with Accessory, B-Daman Break Bomber Battlefield Arena, B-Daman Surge Strike Arena, and B-Daman Vertigo Spin Arena, which are available at most toy retailers and on HasbroToyShop.com.

Saban Brands Launches Global Consumer Products Division

SABAN BRANDS LOGOSaban Brands has launched a new Global Consumer Products division, merging its domestic and international licensing and merchandising teams into a cohesive unit. The department is led by Kirk Bloomgarden, who serves as senior vice president of global consumer products. The new division focuses on the global expansion of licensing programs for all Saban Brands properties and for driving the strategic consumer product plans with licensees, retailers, broadcasters, and agencies worldwide.

In his new role, Bloomgarden focuses on growing Saban Brands’ licensing and merchandising business globally across the company’s portfolio of brands. Nina Leong moves into a new role as senior vice president, strategic business development for Saban Brands, and will spearhead efforts to expand and broaden the Saban Brands portfolio, as well as strategically grow current properties. Leong focuses on searching for new brands, particularly in the lifestyle and fashion space. Mary Rafferty and Dan Wilson also have taken on new, global roles—their titles are vice president of global consumer products and vice president of global retail, respectively.

In addition, Brian Maeda has joined the team as vice president of licensing, and will focus on helping to grow Saban Brands’ business in Asia, with a focus on toys and video games. Maeda brings 20 years of experience in collaborating with Asian companies and working across publishing, film/TV acquisition, online content distribution, licensing and merchandising, third-party promotions, and video games. He most recently was a third-party account manager at Xbox and also built the licensing and merchandising program for the Halo video game franchise.

In addition to the global team based in the U.S., Saban Brands plans to open new offices in London, England, and Shanghai, China later this year.