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Spirit Halloween, Saban Partner For Spirit of Children Week

Spirit Halloween, the largest seasonal Halloween retailer in North America, is once again bringing the fun and excitement of Halloween to hospitalized children throughout the United States and Canada with its Spirit of Children program.

Since 2006, Spirit of Children has supported Child Life departments to make hospital stays less scary for kids and their families and touches hundreds of thousands of pediatric patients each year by providing both fun and funding to hospitals at Halloween and all year long. Spirit of Children enables hospitalized children to celebrate Halloween like kids should by organizing events with costumes, accessories, decorations, and activities. This season, Spirit of Children will host celebrations at 85 hospitals and hopes to raise $3.5 million, bringing its total contribution to more than $10 million since the program’s inception.

New this year, Spirit of Children has teamed up with Saban’s Power Rangers Super Samurai and Power Rangers emPOWER to visit and entertain young hospital patients and promote a safe and “Powered Up” Halloween nationwide during Spirit of Children Week. The Power Rangers will make special appearances at 14 hospitals to bring to life the Halloween spirit. [Read more...]

Saban Brands Partners with Parigi Group as New Kids Apparel Licensee

Saban Brands is partnering with premier lifestyle company Parigi Group.

The new Small Paul and Paul Frank Children’s collections will come in an assortment of styles with classic Paul Frank designs. The collection will range from infant and toddler up through tween for both girls and boys.

The collections are set to hit store shelves next fall, just in time for back-to-school and will be available at specialty and department stores nationwide.

For more information about the partnership, visit: www.parigigroup.com.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Paul Frank’s Julius Joins the Macy’s Thanksgiving Day Parade

The Macy’s Thanksgiving Parade is about to start monkey-ing around! Paul Frank’s Julius will premiere as a larger-than-life character balloon during Macy’s upcoming annual holiday event.

With help from Macy’s Parade Studio and Paul Frank Industries, Julius will transform into a giant helium balloon measuring more than 40 feet tall. Around 3.5 million spectators at the parade will see firsthand Julius’s inaugural flight, while an additional 50 million viewers nationwide will watch it on television.

Following his flying debut, Julius will star in his own seasonal animated special about the true meaning of Christmas. Julius fans that can’t wait for the parade can keep busy with interactive experiences at Paul Frank online.

Saban’s Samurai Power Rangers will also return to the parade and will escort the giant Earth balloon. The 2011 Macy’s Thanksgiving Parade will air on Thursday, November 24 on NBC, from 9 a.m. to 12 p.m in all time zones.


Saban Acquires Paul Frank Industries

Saban Capital Group, Inc. has acquired Paul Frank Industries (PFI) including all company assets, intellectual property, and its portfolio of more than 150 characters. The acquisition marks the second for Saban Capital Group; the company acquired the Power Rangers franchise in May.

Saban Brands, an affiliate of Saban Capital Group, Inc., will manage PFI’s business strategy, while creative operations will remain based in PFI’s current headquarters in Costa Mesa, Calif. Saban Brands plans to support the Paul Frank brand with new content and media strategies. The property will be showcased at Brand Licensing Europe, to be held September 28-30 in London.