By Stuart Fischer
When one thinks of the comic book character Archie, one envisions a bright-eyed teenager who has a constant smile on his face, as if he does not have a care in the world. That might be true of this wonderful fictional character, but the company behind him is a hard-working, innovative force: Archie Comic Publications.
Founded in 1939 by Maurice Coyne, Louis Silberkleit, and John L. Goldwater, the name of the company was first MLJ Publications. It was changed a few years later to Archie Comic Publications as a salute to the character that became its greatest success.
MLJ began publishing various titles during the beginning of the comic book industry, most of them humor, although there were also a few adventure series. The company’s first comic was Blue Ribbon Comics, published in November 1939, followed shortly by Pep Comics, which began in January 1940 and introduced The Shield, a patriotic hero who resembled Marvel’s Captain America, who started appearing one year later.
In Pep Comics issue no. 22, published in December 1941, Archie Andrews made his first appearance. The world would never be the same. [Read more...]