China Toy Expo Shows the Dynamism of the Toy Industry in China

Resized.EMILIALSINAby Emili Alsina

Over 50,000 professionals of the toy, baby, and licensing industries visited the trade shows organized by the China Toy & Juvenile Products Association (CTJPA) in Shanghai from October 14 to 16: China Toy Expo, China Kids Expo, and China Licensing Expo. This attendance represents a 26 percent increase compared to the previous year. Alsina, editor of the Spanish magazine Juguetes B2B (specializing in the toy industry in Spain) and member of the International Toy Magazine Association (ITMA), attended these three trade shows to witness the latest trends and developments of the industry in China.

The toy market is very dynamic in China, and has a consumer (the parents) increasingly interested in products that provide educational value to their children. The kids, in turn, are increasingly interested in licensed products. China Toy Fair, which has been held for the last 12 years–and is the largest international toy fair in mainland China and the third largest worldwide–was celebrated simultaneously with the China Kids Expo (childcare sector) and the China Licensing Expo (licensing sector).

Resized.LEGOJuguetes B2B, a professional communication magazine specializing in the toy industry in Spain, attended the three trade shows to give informational coverage of the latest trends in the industry that will shape the Chinese market next year. The strategy of holding the three exhibitions simultaneously makes perfect sense, given the synergies that occur between the three different sectors. For instance, the licensing business has a large influence in the toy industry, with licenses for baby care products as well. Therefore, celebrating the events at the same time is an interesting opportunity for the professionals. [Read more...]

Larger Headquarters for Safari Ltd.

safari ltd new logoSafari Ltd. is moving its headquarters to a new, larger location.

The company will call its new 105,000 sq. ft. site in Miami Lakes, Fla., home beginning on September 22. The new building will replace the company’s current headquarters, where it has been located for more than 20 years.

Safari Ltd.’s Wild Safari Gyropsaurus Wins Prehistoric Times’ Dinosaur of the Year

dinosaurSafari Ltd. has received Prehistoric Times magazine‘s 2013 Dinosaur of the Year award for its Wild Safari Gyrposaurus. Prehistoric Times magazine caters to both retail stores and individual dinosaur enthusiasts. The magazine is celebrating its 20th year in distribution. The staff and the retailers that were canvassed gave strong support for the Gyrposaurus.

Safari Ltd.’s Wild Life dinosaur collection features high-quality figures with a great amount of detail and accuracy. The company is a third-generation, educational toy company whose mission is to teach children the importance of nature and its conservation through the joy of play.

TIF Distributes New Toys to More than 2,000 Kids on North Carolina Air Force Base

TIF/BGCAThe Toy Industry Foundation (TIF) and national partner Boys & Girls Clubs of America (BGCA) Military Services distributed brand new toys to more than 2,000 children and families living on Seymour Johnson Air Force Base in Goldsboro, N.C. on December 2. During the base’s annual tree lighting ceremony, kids were treated to more than just entertainment and festive activities—they were also given a generous donation of toys, games, and stuffed animals.

With the holiday season just around the corner, TIF and BGCA are hopeful that the toys will ease the stresses and challenges children face with parents who are frequently deployed. This special donation was made possible through toy companies to TIF’s signature giving program, The Toy Bank.

This event was held as part of the TIF/BGCA Play Comforts program—the first national toy distribution initiative to serve dozens of U.S. military installations at home and abroad. The program has provided more than $3.8 million in toys for children and families over the four years it has been running.

TIF’s Toy Bank includes AbraKIDabra, Alex Toys, Barnes & Noble, Cardinal Industries, Cartamundi USA, Hohner, Inc., Green Toys, Innovation First, Lego Systems Inc., Mattel Inc., MindWare, Ohio Art, Patch Products, Safari Ltd., Wonder Forge, Wyla/Just Pretend Kids, and exhibitors at the TIA’s Fall Toy Preview in Dallas. For 10 years, The Toy Bank has provided toys to more than 11 million children in need worldwide.

TIF Contributes More Than $300,000 in Toys to TODAY Show Gift Drive

toyindustryMore than 30,000 children in need nationwide will receive brand new toys and games this holiday season, thanks to generous toy companies that partnered with the Toy Industry Foundation (TIF) to participate in the TODAY Show Holiday Gift Drive.

TIF appeared on the TODAY Show’s November 26 episode to celebrate the toy industry’s contribution to the gift drive, benefiting dozens of charities across the country. The companies pitched in to donate more than $300,000 worth of toys for families facing financial hardships and children who are sick, living in domestic violence shelters, residing on military bases, or otherwise in need.

The Foundation thanked the following companies: Cartamundi USA, Children of America Dolls, Creations By You, Do-a-Dot Art, Green Toys,
Griddly Games, International Arrivals, International Playthings, Little Pim, McNeill Designs, Orb Factory, Safari Ltd., Savvi, Schleich USA, Smart Gear, Smart Toys and Games, ThinkFun, Ukloo Kids, VTech, WowWee USA, and Wyla, Inc.

TIF has participated in the TODAY Show Gift Drive for the past four years, providing a total of 88,000 toys (valued at more than $900,000).

Safari Ltd. Swaps Facebook Likes for Toys in New Promotion

safariSafari Ltd. is donating five toys for every new Facebook like it receives during the month of November to the Toy Industry Foundation (TIF), the philanthropic arm of the Toy Industry Association. Dubbed “You Like, We Give,” the promotion specifically supports TIF’s signature program, The Toy Bank, benefitting children in need this holiday season. Safari Ltd. has committed to donating up to 2,500 toys.

Over the past 10 years, The Toy Bank has delivered $85 million worth of toys to children who are sick, impoverished, rescued from abusive homes, living through natural disasters, enduring life on a military base or otherwise in need. Safari Ltd. is a third-generation, educational toy company whose mission is to teach children the importance of nature and its conservation through the joy of play.

Safari Ltd. Breaks into the Baby Market

Safari Ltd.18Safari Ltd., a family-owned manufacturer and worldwide distributor of museum-quality educational toys, has lowered the suggested age for more than 60 figures in its Incredible Creatures collection. Select figures previously suggested for ages 3 and older are now suitable for ages 18 months and up, including the bearded dragon, flying fish, panda baby, 2014 piglet, and more.

The new, lower age recommendation breaks Safari Ltd. into the baby market for the first time in the company’s history. Safari Ltd is a third-generation, educational toy company whose mission is to teach children the importance of nature and conservation through the joy of play.

Miami Children’s Hospital Patients Go on a Safari with Safari Ltd

OLYMPUS DIGITAL CAMERASafari Ltd, family-owned manufacturer and worldwide distributor of museum-quality, educational toys, distributed more than 300 figures at Miami Children’s Hospital on May 21. Two Safari Ltd employees dressed up as jungle safari guides, handed out the toys, and played with the children.

Last December, Safari Ltd donated more than 2,000 toys to Miami Children’s Hospital Foundation’s annual Holiday Toy Drive, benefiting children spending their holidays in the hospital.

Safari Ltd is an educational toy company, renowned for their dedication to and continued support of learning through the joy of play.

Fort Bliss Military Families Receive Thousands of New Toys from Toy Industry Foundation

FortBliss1Nearly 3,000 children living with their families on military base Fort Bliss in El Paso, Texas were treated to a special toy giveaway on April 17 hosted by the Toy Industry Foundation (TIF) and national partner Boys & Girls Clubs of America (BGCA) Military Services.

Families stationed at Fort Bliss, as well as resident members of the Air Force, Marines, National Reserves, and others, enjoyed a “Day of Play” that included bouncy houses and games, music and entertainment, and a pizza party.  Children of all ages received brand new toys, games, and stuffed animals donated by generous toy manufacturers. Gifts distributed at this event were generously donated by Alex, DuneCraft, Ganz, Gibout Toys, Hasbro, Lee Magic Pen, Lego, Look Out World, Mattel, MindWare, RBI Toys, Reeves International, Safari Ltd., and TMI Toy Marketing International.

The event was held as part of the joint TIF /BGCA Play Comforts program – the first-ever national toy distribution initiative to serve every branch of the U.S. military.  Through Play Comforts, toys and games donated by caring toy companies are delivered on an annual basis to families on dozens of U.S. military installations at home and abroad. Now in its fourth year of operation, the program has provided more than $3.5 million in toys for children of military families.