Toys”R”Us Expands Collection of Babies”R”Us-Branded Products

With Introduction of Categories such as Infant Feeding and Baby Gear, Plus Expansion of Current Lines, Company Now Offers More than 1,600 Babies”R”Us-Branded Items

As part of its ongoing strategy to provide customers with innovative, high-quality products that can’t be found anywhere else, Toys”R”Us, Inc., has announced that it will offer a new infant feeding line of bottles and accessories, as well as baby gear, under the Babies”R”Us brand name.  In addition, the company has expanded its assortment of Babies”R”Us-branded bedding and room decor, food, formula, snacks, and other essentials, and now offers customers more than 1,600 products.

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Jakks Pacific’s Tollytots Division Signs Licensing Deal for Safety 1st

Jakks Pacific’s Tollytots division has signed a worldwide master toy licensing agreement with juvenile products manufacturer Dorel Juvenile Group, Inc., a division of Dorel Industries, for Dorel’s baby products and accessories brand, Safety 1st.

Under this agreement, Tollytots will develop, market, and distribute a comprehensive line of preschool and early learning toys for infants and toddlers. The products will reflect Safety 1st’s standards of safety, innovation, design, and value. The new Safety 1st toy line from Tollytots, expected to launch in fall 2012, will include products in a broad range of categories, including learning and developmental toys.

Synergy Licensing, the exclusive licensing agency for Dorel Juvenile Group, brokered the deal.

Dorel Juvenile Group to Develop Safety 1st-branded Products

Dorel Juvenile Group USA (a division of Dorel Industries) has licensed Grow’n Up Ltd. (a division of Nadfinlo Plastics Industry, Co.) for a full line of Safety 1st-branded products. The Safety 1st line will include outdoor play equipment, sand boxes, slides, swings and seesaws, ride-ons, and walk-behinds for toddlers learning to walk. All of the products, available at retail next spring, will incorporate special safety features that the Safety 1st brand is known for.

Synergy Licensing, licensing agent for Dorel Juvenile Group, brokered the deal.