China Toy Fair


Watch Dogs from Ubisoft Breaks Industry Sales Record with Launch

WatchDogsscreenshotThe release of Watch Dogs has been the most successful title launch for Ubisoft to date. The video game has sold more than 4 million copies in its first week, and has positioned itself as the best-selling new IP launch across the video game industry. Watch Dogs has already broken sales records for a title in the first 24 hours following its release.

The launch of Watch Dogs on consoles and PC was accompanied by the release of a free companion app, ctOS Mobile, which allows gamers to connect with the Watch Dogs universe from anywhere, and is designed to enable dual-screen game play or a standalone experience without the main game. The app has already been downloaded and played by more than one million people.

Watch Dogs is set in Chicago, where players become Aiden Pearce, a hacker seeking justice following a violent family tragedy. Pearce will hack into Chicago’s Central Operating System (ctOS), which controls infrastructure and data about the city’s residents. The video game will also be released on the Wii U this fall.

The Trash Pack Sells Over 500K During Easter Week in Canada

TrashPack LogoAcross Canada, Imports Dragon posted impressive numbers during Easter weekend, breaking yearly sales records with the Trash Pack brand. Over 500,000 Trashies were sold over the course of the weekend, marking the beginning of a new Easter trend.

Each collectible Trashie figurine comes in three different colors and is named after some rotten delight found in the garbage. There are more than 100 Trash Pack characters to collect per series, including rare, ultra-rare, and glow-in-the-dark Trashies.

“If the trend continues as it has across the world, we can expect some more amazing results for series 5 and 6 coming out this summer and fall, respectively,” said Véronique Léonard, brand manager at Imports Dragon.

NPD Reports Xbox One and PlayStation 4 Powered Video Game Sales

According to the U.S. Games Industry Sales analysis by The NPD Group’s Liam Callahan, February hardware sales increased by 42 percent over the prior year, due to a more than 60 percent increase in console hardware sales. These strong year-over-year increases are due to the success of the Xbox One and PlayStation 4.

The analysis also showed that total video game sales in February were $887 million, a change of 9 percent compared to February 2013. This is credited to strong growth in hardware and a slight rise in accessory sales. Total software sales—across the console, portable, and PC categories—were [Read more...]

Activision Partners with Crayola on New Skylanders Products

The Activision Booth at American International Toy Fair

The Activision Booth at American International Toy Fair was a welcome sight for Skylanders fans.

Activision Publishing Inc. will be collaborating with Crayola on new products for its popular Skylanders franchise. As a result of the new licensing agreement, Activision and Crayola will introduce a Skylanders-branded line featuring Crayola’s signature Color Wonder, Giant Coloring Pages, and Xtreme Coloring formats. These will be available during the upcoming holiday season.

To date, Skylanders’ licensing portfolio features a total of more than 175 licensees. The recent announcement follows a highly successful 2013 for the toy and video game franchise, which outsold all action figure lines worldwide for the second consecutive year.

Report: Six in 10 Holiday Shoppers Plan to Buy Non-Gifts for Themselves

The National Retail Federation (NRF) has released its 2011 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch, and the report predicts a slight decrease in the average amount each shopper will spend this holiday season. According to the survey, shoppers say they plan to shell out an average of $704.18 on holiday gifts and seasonal merchandise, down slightly from last year’s $718.98. NRF still forecasts overall holiday retail sales to grow 2.8 percent during November and December to $465.6 billion.

Holiday shoppers also plan to take advantage of sales and discounts to purchase goods for themselves. Nearly six in 10 holiday shoppers (59.9 percent) say they plan to purchase additional non-gifts for themselves and their families during the holiday season. The largest portion of a consumer’s holiday budget will go to family members, with the average person spending $403.26 on kids, parents, and other family members. Additionally, an average of $68.23 will be spent on friends, followed by $21.06 on co-workers, and $23.39 on other gifts. Consumers will also spend on decorations ($46.73), greeting cards ($26.52), candy and food ($96.75), and flowers ($18.23.) Gift cards will be popular with consumers again this year, with 57.7 percent of shoppers saying they’d like to receive a gift card this holiday season.

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NRF Forecasts an Average Holiday Season

The National Retail Federation (NRF) is expecting this year’s holiday season to be just average. Although last year’s holiday season outperformed most analysts’ expectations, NRF expects 2011 holiday retail sales to increase 2.8 percent to $465.6 billion, close to the 10-year average holiday sales increase of 2.6 percent. Last year, retailers experienced a 5.2 percent increase.

For the first time this year, NRF used its holiday forecasting model to create a projection for seasonal hiring in retail. According to NRF, retailers are expected to hire between 480,000 and 500,000 seasonal workers this holiday season, which is comparable to the 495,000 seasonal employees they hired last year.

July Retail Sales Increase Year-Over-Year for Back-to-School Season

According to the National Retail Federation (NRF), as back-to-school sales start, retail industry sales for July (excluding automobiles, gas stations, and restaurants) increased 3.1 percent unadjusted year-over-year. Retail industry sales also declined 0.2 percent seasonally adjusted month-to-month.

July retail sales released by the U.S. Commerce Department show that total retail sales (including non-general merchandise categories such as automobiles, gas stations, and restaurants) increased 0.4 percent seasonally adjusted from June and increased 5.4 percent unadjusted year-over-year.

Back-to-school related categories also saw year-over-year gains, according to the NRF. Clothing and accessories stores were up 4.7 percent over last July, but declined 0.7 percent from June. Electronics and appliance stores increased 8.1 percent year-over-year and declined 0.1 percent from last month. Furniture and home furnishing stores increased 0.4 percent from the same period a year ago and declined 0.3 percent from June.

A survey conducted by NRF, released in July, found that the average family of students in grades K-12 would spend $594.24 on back-to-school this year, an increase of 8.3 percent compared to $548.72 last year.

Hobby Store Game Sales Up

Game sales in hobby stores were up from 5 to 10 percent in 2009 despite the worst economy in generations, according to a report in the new issue of Internal Correspondence. The growth was driven by a resurgence in Magic: The Gathering sales and by board game sales up by double-digit percentages. Yu-Gi-Oh! and the return of HeroClix also helped support improved sales. Non-collectible miniature sales were slightly down, and RPG sales were down approximately 10 percent in 2009.

NPD Announces 2009 Toy Sales Results

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According to The NPD Group, U.S. retail sales of toys generated $21.47 billion in 2009 compared to $21.65 billion in 2008, a decline of less than 1 percent. In the fourth quarter of 2009 (October through December), although revenues were flat, unit sales were up 4 percent compared to the same period in 2008.

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