China Toy Fair


World Congress Promises Comprehensive Look at the Play Industry

Members of all play-related industries are invited to attend the 2014 World Congress of Play, presented by Global Toy Experts and Creativity Inc. The objective is to foster new relationships, ideas, and businesses, and to engage in conversations about the rapidly changing play market.

The Congress will feature a cast of global speakers who touch on all aspects of play, including video games, traditional toys, digital play, board games, music, entertainment, theme parks, and more. There will also be out-of-the-box discussions on where the business of play might be headed.

The event is scheduled to take place from September 8 to 10 at the Parc 55 Wyndham San Francisco in Union Square. Registration can be found online.

Boon Hosts Social Media-Based Contest in Four Cities

Boon [CMYK]Got plans this weekend? This past April 1, it appeared that toddlers had taken over Boon’s social media pages, and while that turned out to be an April Fool’s joke, many of the random photos posted by Boon are part of a larger social media game. Indeed, photos found at Boon’s Facebook, Twitter, Instagram, and Pinterest pages contain “clues” about specialty retailers in the Boston, Chicago, San Francisco, and Los Angeles areas.

Details on how to decipher these clues have been posted in videos on Boon’s blog. Through Sunday, any fans in those cities who figure out the clues—and subsequently check-in at the specialty retailer in their city on Foursquare—will receive a discount code for 20 percent off Boon products.