Sanrio and Target Say Hi to Hollywood with Hello Kitty Con

Hello Kitty Con 2014 LogoSanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world. Presented in conjunction with Target, Hello Kitty Con was developed in celebration of Hello Kitty’s 40th Anniversary, and will take place at The Geffen Contemporary at MOCA (The Museum of Contemporary Art) in downtown Los Angeles from October 30 to November 2. This milestone event will invite Hello Kitty fans to immerse themselves in an environment in which the brand is celebrated, explored, and experienced.

Hello Kitty Con 2014 will present a full line-up of activations ranging from integrated workshops, lectures and panel discussions; special appearances and signings with Hello Kitty head designer Yuko Yamaguchi and other special guests from Japan; interactive art installations and daily artist signings; the Hello Kitty Friendship Station Pop-up Shop offering convention exclusives; and the Hello Kitty Super Supermarket, featuring a curated selection of vendors offering products and experiences available only at the convention. There will also be a Hello Kitty retrospective and vintage shop selling rare collectibles from the past, product and collaboration previews, a tattoo shop, photo opportunities, and more. [Read more...]

Cardinal Industries Turns 70

cardinalIn 1944, a young Les Berger, the founder of Cardinal Industries, started the company in Brooklyn. With his knowledge of plastics, Berger began manufacturing dominoes poker chip racks, hula hoops, and Mah Jongg sets.

Seventy years later, Cardinal has grown to become one of America’s top signature board game and puzzle companies offering more than 400 items including traditional games such as dominoes, checkers, and poker sets, as well as an extensive line of licensed games and lenticular, wood, and basic puzzles. With a worldwide reach Cardinal products can be found throughout North America, Europe, and Austraila. Cardinal has excelled in the licensed puzzle and game arena working with Disney, Marvel, Nickelodeon, Sanrio, Twentieth Century Fox, NBS, Warner Bros, Sesame Street, HIT Entertainment, Lucas, Mattel, and Hasbro, among others.

Tokidoki and Sanrio Collaborate on Holiday Collection

sanriotokidoki has partnered with Sanrio, the global lifestyle brand best known for the pop icon Hello Kitty, on a limited edition tokidoki x Sanrio Characters holiday collection.

The new collection features bright and colorful co-branded products with favorite tokidoki and Sanrio characters, including Adios, Ciao Ciao, Stellina, Hello Kitty, Keroppi, Badtz-Maru, and more. The broad product assortment consists of charms, ornaments, women’s tees, bags, smartphone, tablet, and computer cases, plush, toys, and luggage.

The tokidoki x Sanrio Characters holiday collection is available at the tokidoki flagship store in Los Angeles, Calif., as well as Sanrio boutiques across the country, and www.tokidoki.it and www.sanrio.com.

Sanrio Expands Hello Kitty Brand

hello_kitty001Sanrio Inc. has inked multiple partnership deals to expand the Hello Kitty brand across toys, sporting goods, and infant accessories

Blip Toys will produce dolls, plush, novelty, and play sets, while Just Play and International Playthings will create plush and soft toys. Fashion Angels and Ohio Art focus on creativity with sketch portfolios, hair chox, tapefitti, Etch A Sketch, doodle sketch, and nano blocks. MMA International and Street Flyer are responsible for sporting goods such as tennis, volleyball, basketball, and soccer equipment, as well as active skates, skateboards, and pogosticks. Baby Trend will create infant gear such as car seats, strollers, play yards, and high chairs, while Aden and Anais provide blankets, bibs, hooded towels, and washcloth sets. Ginsey will create bath accessories.

The Hello Kitty brand will also expand to the digital and publishing category with LeapFrog  and Viz Media.

KISS Catalogue Ltd, Sanrio to Produce KISS Hello Kitty Animated Series

kiss hello kityThe Hub Network has optioned the rights to a new animated series, KISS Hello Kitty (working title).

The KISS and Hello Kitty collaboration began in 2010 with a global collection of co-branded products, from Sanrio. The collection features hundreds of licensed items across all categories, including apparel, toys, electronics, stationery, and back-to-school merchandise.

KISS Hello Kitty will feature the four KISS x Hello Kitty characters living their rock ’n roll dreams and bringing pink anarchy to a number situations. The series is in the initial stages of development and will be produced by KISS Catalogue Ltd. and Sanrio.

Sanrio and NECA Sign Licensing Agreement

Sanrio Inc. and National Entertainment Collectibles Association (NECA) have entered into a licensing agreement to produce games, collectibles, toys, and novelty items featuring Hello Kitty and other Sanrio characters.

The new Hello Kitty line will cater to long-time collectors, with action figures and statues, high-end lamps, calendars, tea sets, vintage carrying cases, various tabletop games, and a HeroClix miniature gaming collection from NECA’s games subsidiary WizKids. The Hello Kitty products will launch in North America this summer.

Sanrio Signs Licensing Agreement with Fiesta

Sanrio, Inc. has signed a new licensing agreement with Fiesta to produce a collection of plush toys for the prize redemption market, featuring Hello Kitty and other iconic Sanrio characters. The agreement is effective immediately.

The initial offering of prize redemption plush toys will include Hello Kitty, Badtz-Maru, Chococat, Keroppi, My Melody, and TuxedoSam in six different sizes, ranging from 6.5 inches to 27.5 inches.  These products are licensed for distribution in the U.S., Canada, and Mexico and will be available in various theme parks, crane vending machines, fairs, carnivals, water parks, and arcades. Theme park distribution will include Six Flags Theme Parks, Cedar Fair Theme Parks such as Cedar Point, Knott’s Berry Farm, and Universal Studios, to name a few.

The Sanrio plush toys will be available in July and pre-booking orders are available now.

Sanrio Partners with MEGA for Construction Toys

Sanrio, Inc. and MEGA Brands, Inc. have entered into a North American licensing agreement to develop construction toys for young girls based on the Hello Kitty brand. Under the two-year agreement, MEGA Brands obtains the rights to develop construction toy sets based on the Hello Kitty brand, which will allow young girls to build, personalize, and collect their very own Hello Kitty world. The Mega Bloks-licensed product offerings will make their debut in the U.S., Canada, and Mexico in spring 2011.

Sanrio Partners with Razor USA

Sanrio, best known for its Hello Kitty brand, has announced the signing of a new licensing agreement with Razor USA. Marking Razor USA’s first-ever license agreement, the new Hello Kitty A kick scooter is a co-branded version of the original Razor A kick scooter, and is slated to make its retail debut the first week of November. The agreement is effective immediately.

The Hello Kitty Razor A kick scooter is one of the first Razor kick scooters targeted specifically to girls. At a suggested retail price of $39.99, the scooter, which comes with a small Hello Kitty accessory bag, will be available at www.razor.com, www.sanrio.com, and select retailers for the holidays, with expanded national distribution in 2010.

Razor USA also announced that two more co-branded Hello Kitty products – the Razor Pocket Mod miniature electric Euro-style scooter and Razor E100 electric scooter – will debut next year.