HoliDAY of Play 2015

Toys “R” Us Partners with Save the Children to Promote Disaster Preparedness

Toys-R-Us-Logo copyWith this month marking the 10-year anniversary of Hurricane Katrina, Toys “R” Us is once again partnering with Save the Children to promote disaster preparedness and offer customers an opportunity to help families across the country in times of crisis. Toys “R” Us stores nationwide are offering an exclusive reusable tote bag featuring a young child’s artwork, from which $1 from the purchase of each bag benefits Save the Children’s Domestic Emergency Fund, which provides a safe environment for children and families when disasters strike.

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Toys “R” Us Children’s Fund Gala Raises $4.6 Million

toysrusLast Thursday, nearly 1,300 leaders from the toy and baby products industries came together at the Marriott Marquis Hotel in New York City to celebrate the 2015 Toys “R” Us Children’s Fund Gala. During the evening, $4.6 million was raised for the Toys “R” Us Children’s Fund, a public charity affiliated with Toys “R” Us Inc., to aid in its mission to keep children safe and help them in times of need. The event was hosted by comedian Martin Short and featured a performance by Lenny Kravitz.

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Toys “R” Us Introduces Reusable Tote Bag to Benefit Save the Children

ToysRUs.TotebagToys “R” Us has introduced an exclusive, 100-percent recyclable, reusable tote bag featuring a young child’s artwork at its stores. One dollar from the purchase of each bag will be donated directly to Save the Children‘s Domestic Emergency Fund, a global humanitarian organization that ensures the urgent needs of children are met during a crisis.

Toys “R” Us and Save the Children have also compiled disaster planning tips and checklists on the company’s dedicated safety site,, where families can learn more about fundamental supplies for emergency kits, determining a safe location if loved ones are separated, and how to develop a communication strategy. Customers can also visit to view an official registry of products, including toys and games, which can be purchased and sent directly to Save the Children to be used for kids during times of crisis. Diapers, wipes, hygiene items, and other basic supplies can also be purchased from this registry.

American Girl Launches Charitable “Shine On Now” Campaign

American Girl is launching  Shine On Now, a new charitable campaign that encourages girls to give support to other girls in need. The company hopes to donate $1 million in clothes, dolls, books, and money to Kids in Distressed Situations, National Association of Children’s Hospitals and Related Institutions, National Wildlife Federation, and Save the Children.

Starting June 28, girls can become American Girl Ambassadors at; ambassadors will receive a free, downloadable tool kit with tips and ideas for fund-raising, volunteering, or donating to the four charities. On July 13, visitors to the website can contribute 100 free stars a day to eventually reach 1 million stars. If 1 million stars are collected, American Girl will donate its maximum gift of $1 million.

American Girl will also be launching a new virtual campus, Innerstar University, with a variety of games, quizzes, and other activities. Access to the online world comes with each 18-inch My American Girl doll.

Toys “R” Us Kicks off 2010 Bundled in Hope Campaign

Toys “R” Us, Inc. has launched its 2010 Bundled in Hope campaign benefiting Save the Children, a global humanitarian agency working to assist children in the U.S. and around the world. To kick off the campaign, the Toys “R” Us Children’s Fund donated a $250,000 grant to Save the Children.

Now through July 11, all donations made at Toys “R” Us and Babies “R” Us stores nationwide and online at will be given to Save the Children’s U.S. Programs, which help to purchase blankets and provide support for babies in need across the country.

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