American Girl Launches Charitable “Shine On Now” Campaign

American Girl is launching  Shine On Now, a new charitable campaign that encourages girls to give support to other girls in need. The company hopes to donate $1 million in clothes, dolls, books, and money to Kids in Distressed Situations, National Association of Children’s Hospitals and Related Institutions, National Wildlife Federation, and Save the Children.

Starting June 28, girls can become American Girl Ambassadors at shineonnow.com; ambassadors will receive a free, downloadable tool kit with tips and ideas for fund-raising, volunteering, or donating to the four charities. On July 13, visitors to the website can contribute 100 free stars a day to eventually reach 1 million stars. If 1 million stars are collected, American Girl will donate its maximum gift of $1 million.

American Girl will also be launching a new virtual campus, Innerstar University, with a variety of games, quizzes, and other activities. Access to the online world comes with each 18-inch My American Girl doll.

Toys “R” Us Kicks off 2010 Bundled in Hope Campaign

Toys “R” Us, Inc. has launched its 2010 Bundled in Hope campaign benefiting Save the Children, a global humanitarian agency working to assist children in the U.S. and around the world. To kick off the campaign, the Toys “R” Us Children’s Fund donated a $250,000 grant to Save the Children.

Now through July 11, all donations made at Toys “R” Us and Babies “R” Us stores nationwide and online at Toysrus.com/BundledinHope will be given to Save the Children’s U.S. Programs, which help to purchase blankets and provide support for babies in need across the country.

[Read more...]