FAO Celebrates The Smurfs with Activities and “Blue-Tique”

The Smurfs opened in theaters nationwide today, and viewers will see the legendary FAO Schwarz Fifth Avenue store prominently featured in a chase scene in which the Smurfs encounter the evil wizard Gargamel. To celebrate the store’s role in the movie, FAO Schwarz hosted daily themed activities during a special Smurf Week (July 25 to July 29), highlighted by an appearance by Hank Azaria, who plays Gargamel in the film.

In store, customers can bring The Smurfs home with FAO’s assortment of toys, games, and more items in the store’s “blue-tique.”  The main attraction of the “blue-tique” is the Smurfalator, a machine used by Gargamel to extract the Smurfs’ magical essence. Also featured are images from the movie, toys from Jakks Pacific, a classic assortment of Smurfs from Schleich, collector dolls from Madame Alexander, and apparel from Junk Food Clothing.

FAO.com is also receiving a “Smurfy” makeover and Facebook.com/FAO will join in the celebration.