China Toy Fair


LeapFrog Introduces the New LeapReader

LearnToReadLeapFrog Enterprises, Inc. has unveiled their latest product, LeapReader: the complete learn to read and write solution for kids. LeapReader, from the creator of the Tag Reading System, is the next generation of learning that helps children build literacy skills and reading confidence. With LeapReader’s three essential experiences–learn to read, learn to write, and learn through listening–kids can sound out words, read sentences, write letters with interactive guidance, and develop comprehension skills through audio books and music, all available in the LeapReader library of more than 150 learning experiences.

The LeapReader Library

  • Learn to Read: Kids learn to read by sounding out words, reading sentences, and building comprehension through LeapReader books, maps, and flash cards. The LeapReader books help kids with feedback by not only recognizing letters, but also helping them through the irregularities of letter sounds. Some Learn to Read titles also include pages with 3-D elements. 
  • Learn to Write: Interactive LeapReader workbooks feature audio coaching and support to help kids learn the sequence of strokes and build writing fluency. These new workbooks feature revolutionary LeapFrog Learning Paper, which contains ink embedded within the page for a mess-free writing solution. These workbooks provide feedback on stroke order, and teach letters by similar curves or lines instead of in alphabetical order.
  • Learn through listening: LeapReader audio books, learning songs, and trivia challenges foster children’s comprehension skills, vocabulary, and imagination. By making the learning process interactive, it makes reading and writing more engaging and motivates kids to not only learn to read, but also to want to read.

LearnToWriteLeapFrog worked closely with world-class publishing partners, including Random House, Scholastic Inc., and Kidz Bop, to select the audio content for the LeapReader library. The library will feature children’s characters and audio books such as The Magic Tree House and Little Golden Books from Listening Library, a division of Random House Inc.; Clifford and The Velveteen Rabbit from Scholastic Inc.; and today’s hits from the audio series Kidz Bop.

LeapReader is available in pink and green for kids ages 4 to 8. The LeapReader will be available for pre-order on June 12, and it will be available at major retail locations and at LeapFrog.com in early July. All audio books and music albums will be available for download using LeapFrog Connect Application for LeapReader. LeapReader holds audio for up to 40 books or 175 songs at a time, works with most Tag books, and has a USB-rechargeable battery that lasts up to five hours.

Scholastic Media Launches Super Animal Genius for Leapfrog’s Educational Entertaining Platforms

Scholastic Media, a division of Scholastic Inc., the global children’s publishing, education, and media company, has announced the publication of Super Animal Genius, the latest addition to the collection of Scholastic games available for LeapFrog’s LeapPad1, LeapPad2, Leapster Explorer, and LeapsterGS.  The cartridge game will be available at retail this month; a digital version also will be available for download in the LeapFrog App Center. [Read more...]

PBS Kids To Premiere New Clifford Film

On December 14, PBS Kids will premiere the animated film Clifford Really Big Movie to celebrate Clifford’s 50th Anniversary. Warner Brothers originally released the film in 2004. It featured John Ritter as the voice of Clifford as well as Wayne Brady, Jenna Elfman, and John Goodman. The new animated film by Scholastic Entertainment will feature the original cast as well as Grey Delisle, Jess Harnell, Kel Mitchell, Judge Reinhold, Kath Soucie, Cree Summer, and Wilmer Valderrama. The new movie takes viewers on Clifford’s cross-country adventure with characters such as Cleo, T-Bone, and an entirely new cast of characters.


Scholastic Celebrates 50 Big Years of Clifford the Big Red Dog

2012-2013 School Year Celebration Includes New Publishing, Apps, Live Classroom Event,  Birthday Card Campaign, National Sweepstakes, Broadcast Event, New Products, and Promotional Partners

Scholastic Media, a division of Scholastic Inc., the global children’s publishing, education and media company, announced that it will kick off the 50th anniversary celebration of Clifford the Big Red Dog on September 24th– in conjunction with the publication of Norman Bridwell’s Clifford Collection and the “Biggest Birthday Party Ever” at Scholastic headquarters in New York City, a live event that will be streamed to classrooms nationwide.

The campaign will span the school year and include the launch of new publishing, a birthday card campaign, and a national sweepstakes leading up to Clifford’s official birthday on February 14. Since the first Clifford book was published in 1963, the property has expanded to include 126 million books in print and an Emmy Award-winning television series, currently in its twelfth consecutive season on PBS Kids in the U.S.; the show has been sold to 30 countries in 12 languages worldwide.

Highlights of the Clifford 50th Anniversary year include:

“Biggest Birthday Party Ever” Kick Off Event/Live Classroom Webcast
On September 24 at 10:00 a.m., Scholastic will host Clifford’s Biggest Birthday Party Ever—a live celebration at Scholastic’s New York City headquarters and webcast to classrooms nationwide. Hundreds of children will gather to sing Happy Birthday to Clifford, and Norman Bridwell will be on hand for a big reveal on the façade of the company’s SoHo building.

[Read more...]

Scholastic Launches Compilation Packs for Nintendo

Scholastic Media, a division of Scholastic, Inc., announced the release of three compilation game packs for Nintendo’s gaming platforms: I Spy Two Game Pack for Wii, and I Spy Two Game Pack and Smart Games for Kids Two Game Pack for Nintendo DS. Each game pack includes bestselling titles from Scholastic Media’s interactive portfolio and will be available this fall.

The I Spy Two Game Pack for Nintendo DS includes two award-winning titles from the I SPY franchise: I Spy Fun House and I Spy Universe. Together, the games feature more than 50 riddles and more than 200 levels of play for seek-and-find fans of all ages. To escape the topsy-turvy world in I SPY Fun House, players must earn tickets by completing games, riddles, and the Prize Popper challenge. I SPY Universe takes players on a different kind of puzzle-solving adventure with a trip through the I SPY cosmos. Players unlock new planets and explore the universe while searching for more than 400 objects in 36 I SPY riddles and playing six brain-teasing games.

I Spy enthusiasts can continue the brain-teasing fun with more than 70 riddles and more than 60 interactive mini-games in the I Spy Two Game Pack for Wii, which includes Ultimate I Spy and I Spy Spooky Mansion. Ultimate I Spy takes players through a wonderland where they search above and below objects to solve riddles, puzzles, and mini games. I Spy Spooky Mansion offers thrills and chills with a trip through a haunted mansion.

Also for Nintendo DS is the Smart Game for Kids Two Game Pack, which features the My Amusement Park and Digging for Dinosaurs DS games. Kids run their own entertainment venue in My Amusement Park. Players can choose from four themed building rides, food venues, and special attractions in their park. Digging for Dinosaurs challenges players with a variety of mini-games that range from simulated paleontological digs to dinosaur battles, all while learning facts about 21 different prehistoric species.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Moshi Monsters Toys Exclusively At Toys “R” Us

Mind Candy and Spin Master, Ltd have announced a partnership to expand the online gaming hit Moshi Monsters into a line of toys, to be carried exclusively at Toys “R” Us. The product offerings will include six plush Moshi Monsters characters, as well as 32 Moshling (monsters’ pets) minifigures, all available in late July. To integrate the toy experience with the online world, the toy design includes secret redeemable codes and special trial memberships. Future merchandising will include trading cards produced by Topps and books from Scholastic, Inc.