China Toy Fair


Scholastic Introduces Two New Storybook Treasures

scholasticScholastic will release two new DVDs from the award-winning Scholastic Storybook Treasures line—Don’t Let the Pigeon Stay Up Late and Children Make Terrible Pets.

Don’t Let the Pigeon Stay Up Late features three animated adaptations of stories by author Mo Willems. Narrators for these stories include Cher Willems, John Scieszka, and Mo Willems himself. Features on the Don’t Let The Pigeon Stay Up Late DVD include a read-along function, an interview with Mo Willems, and the recipe for Edwina’s chocolate chip cookies .

Peter Brown’s beloved children’s book also arrives on the small screen as the featured story in Children Make Terrible Pets. In the animated tale, a young bear named Lucy means a charming young boy in the forest and brings him home. Her mother, however, cautions her that children make terrible pets. Lucy then sets out to prove her mother wrong.

COMMENTARY: Clifford The Big Red Dog Helps Explain The Science Behind Rainbows

Lindsay723.2Clifford The Big Red Dog is such a classic, lovable cartoon character, so it is fitting that Scholastic has a Clifford-themed science kit about something as spectacular as rainbows. Who doesn’t love to look to the sky and see an array of colors that seem to have magically appeared there after a rainy day? I know I sure do—almost as much as I loved Clifford growing up. Clifford The Big Red Dog Rainbow Science, part of The Young Scientists Club, is for ages 3 and up and is an experiment kit that teaches kids the science behind rainbows, while encouraging them to take an active role in their learning. Included in the kit is an informative manual advising close adult supervision for all experiments, and all the materials: a pipette, three test tubes, a funnel, test tube holders, wells, six pieces of chromatography paper, crayons, rainbow glasses, a measuring cup, a pencil, a mirror, and a white circular cardboard. Common household materials are needed for the experiments as well. The bottom of every experiment page provides explanation for the outcome and there are illustrations outlining each step to every experiment, which I found to be very helpful once I was actually experimenting.

The first two experiments are dubbed “milk rainbow” and “rainbow star.” Both call for milk to be poured into the provided plastic bowl and for kids to add a drop of yellow, red, and blue food coloring (which must be provided from home). The child is than instructed to add one drop of liquid dish soap to the middle of the bowl. The point of these experiments is to show kids the liquid soap breaking the surface tensions of the milk, causing the color droplets to mix together and in with the milk. The next few pages of the manual feature experiments that teach kids how to use and clean the pipette properly, be creative and come up with their own secondary colors from primary colors, and decorate the chromatography paper provided from the kit. The next three experiments use vegetable oil, which must also be provided from home. The purpose of the “colored bubbles in oil,” “rainbow color explosions,” and “colored bubbles in a tube” experiments are to show kids that since oil and water don’t like to mix, the watered food color will not dissolve into the oil, causing bubbles to form and even explode when the oil and water are mixed in one of the test tubes. [Read more...]

Two New Magic School Bus DVDs Out This Summer

94Ms. Frizzle and the Magic School Bus are set to release two all new DVDs—The Magic School Bus: Revving Up and The Magic School Bus: In A Pickle.

The Magic School Bus: Revving Up will feature 12 never-before-available episodes. Each of the three discs in the set—”Under Construction,” “Getting Energized,” and “Cracks a Yolk”—contain three new episodes running the gamut from computers and electricity to city critters and desert adaptation. Also, each DVD also contains a special bonus episode adding up to more than four-and-a-half hours.

Viewers who hop aboard the bus for The Magic School Bus: In A Pickle find out about peculiar smells across four never-before-released episodes including the title episode about microbes, “Meets Molly Cule,” “Makes a Stink” about smell, and “Meets the Rot Squad,” which covers decomposition.

The DVDs will be available July 30.

9 Story Entertainment Signs Publishing Deal with Scholastic for Almost Naked Animals

9 Story Entertainment and Scholastic have signed a publishing deal for the animated children’s comedy series Almost Naked Animals. The Licensing Shop brokered the deal. Scholastic will publish comic readers, joke books, chapter books, e-books, and digital interactive story books featuring the quirky characters and their funny escapades for the U.S., Canada, and Mexico in English and Spanish. The English chapter book and joke book will launch this month in the U.S. and Canada.

Almost Naked Animals is seen in the U.S. on Cartoon Network and in Canada on YTV and VRAK, in addition to airing on leading international children’s channels around the world. Almost Naked Animals’ robust licensing program includes home entertainment, toys and apparel, an online super game, an e-commerce store, and social networking partnerships.

LeapFrog Launches New Developer Program with Exclusive Games Produced by Scholastic

LeapFrog Enterprises, Inc., has announced a new program to allow external developers to create interactive games and apps for its learning platforms. This new program will start with the release of exclusive interactive games from Scholastic, the global children’s publishing, education, and media company. Clifford’s Rhyme Race and The Magic School Bus Dino Shuffle were developed and produced by Scholastic solely for LeapFrog and are now available for purchase in the “Games” section of the LeapFrog App Center for the kids’ learning tablets, LeapPad1 andLeapPad2, and learning video game systems, Leapster Explorer and LeapsterGS. [Read more...]

Scholastic Partners with Twin Sisters For New Storia Content

Scholastic has announced an agreement with Twin Sisters Productions to offer a selection of musical and non-fiction books on Storia, the e-Reading app for kids. Books from Twin Sisters will be available on Storia, through Scholastic Book Clubs, and at Scholastic Book Fairs next year. Storia is available for free download on PC, iPad, and select Android devices.

Scholastic Launches “Clifford BIG Birthday” App

Scholastic recently launched the Clifford BIG Birthday app for iPhone, iPad, and iPod touch. Emily Elizabeth invites players to join her in creating a surprise birthday party for Clifford. Players can prepare for the celebration by decorating the cake, hanging streamers, choosing balloons, and picking out presents for Clifford. The app features interactive games that help children with spelling, word families, and sight words. Text and instructions are read out loud to help both readers and non-readers. Additionally, parents are provided with educational information that allows them to look at suggestions on how to expand learning outside of the game for their children. To download the app, visit www.itunes.com/appstore.

Storia to Offer Titles from Albert Whitman & Company

Scholastic has announced an agreement with Albert Whitman & Company to offer a selection of their books on Storia, the eReading app for kids. A collection of books from Albert Whitman & Company will be available on Storia beginning next spring.

Available for free download on PC, iPad, or Android tablets (with more platforms to come later this fall), the Storia eReading app, is specially designed to captivate kids while helping them become better readers. Storia offers more than 2,000 titles for kids from toddlers through teens with more content being added weekly.

Among the Albert Whitman & Company titles to be offered on Storia are When I Feel Angry (written by Cornelia Maude Spelman, illustrated by Kathy Parkinson), Lulu and the Duck in the Park (written by Hilary McKay, illustrated by Priscilla Lamont), A Kiss Means I Love You (written by Kathryn Madeline Allen, photographs by Eric Futran), and Miss Fox’s Class Goes Green (written by Eileen Spinelli, illustrated by Anne Kennedy).

Scholastic is currently working with several other top publishers to offer front- and backlist titles on Storia. For more information about Scholastic, visit the media room.

Scholastic Launches Promotions for Infinity Ring

Scholastic will launch Infinity Ring, a new multi-platform time travel adventure series for children ages 8-12, on August 28 in the U.S., Canada, United Kingdom, Australia, and New Zealand with Book 1: A Mutiny in Time by author James Dashner. Infinity Ring combines books, an interactive “Hystorian’s Guide” map, and an online game experience where readers travel back in time to “fix” history.

Now through August 27, Scholastic has unlocked a special advance sneak peak of the action-packed 3-D Infinity Ring online game. Kids who play and register online will earn a special “Pioneer Medal,” a digital reward for being an early adopter of the online game. The full game site experience launches August 28. To preview the online game introduction video, click here.

The global promotional campaign kicks off in the U.S. with comprehensive television, online, and print advertising throughout the fall season, as well as a national “Infinity Ring Rewrite History” classroom writing contest sponsored by Scholastic Book Clubs. The winning classroom will get a visit from Infinity Ring author and series architect James Dashner. The campaign also includes a national multi-city publicity tour featuring James Dashner who will make appearances in schools, bookstores, and libraries throughout the U.S.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

The Magic School Bus Makes Its Way to DVD

This summer, Scholastic and New Video will re-launch The Magic School Bus on DVD. This year marks the 25th anniversary for the Emmy Award-winning series.

On July 31, New Video will release The Magic School Bus: The Complete Series, which features 52 episodes and includes activities and brain busters for parents and kids. This set also features a 3-D lenticular cover; a guide for kids with teasers, trivia, and experiments; and a parents’ guide with lessons and learning options.

Released just in time for Back to School activities will be four Magic School Bus singles, The Human Body, Super Star Power, Takes a Dive, and Takes Flight. Also available will be two three-packs from the series, Blast Off! From Sea to Space and Field Trip Fun and Games, both of which include episodes that have never been released on DVD.

New Video will support the brand with a national marketing and publicity campaign, which includes trade media outlets, partnerships with licensees and science foundations, paid online and social media advertising, outreach to parenting press, mommy bloggers, parenting organizations and play in the top 10 radio markets, and more. The campaign is designed to generate several million consumer impressions this summer and fall.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.