Scholastic Media Launches The Magic School Bus LeapFrog Game

Scholastic Media announced a new addition to its global children’s science franchise The Magic School Bus with the release of The Magic School Bus: Oceans for LeapFrog’s award-winning LeapPad and Leapster Explorer; the cartridge game will be available for retail in August for $25. LeapFrog will also have The Magic School Bus: Dino Shuffle app available for download in the LeapFrog App Center for $7.50.

Designed for children ages 5-8, The Magic School Bus: Oceans teaches young gamers hundreds of facts about ocean life through trivia challenges and seven games. Players can earn badges by performing well in games or trivia challenges, and can redeem these badges for additional features—like decorations for the bus or a customized Magic School Bus driver’s license—through the LeapFrog Connect Application.

Based on the best-selling Scholastic book series written by Joanna Cole and illustrated by Bruce Degen, The Magic School Bus television series has been broadcast in more than 35 countries in 16 languages. With more than 60 million books in print, the brand has won many industry awards, including two Emmys for Lily Tomlin’s portrayal of Ms. Frizzle in the TV series, five CINE Golden Eagles, and an Annenberg Public Policy Center Award.

This post was originally written by Loren Moreno and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Scholastic Releases Third Volume of Storybook Treasures DVDs

Following the first two installments in the Scholastic Storybook Treasures’ My First Collection DVD series comes another DVD set for preschoolers and their families: My First Collection: Volume 3 Featuring Chicken Little. Featuring 12 stories on three discs, the set includes three new stories: “Chicken Little,” “Scaredy Squirrel,” and “Katie Loves the Kittens.”

The three DVDs in My First Collection: Volume 3 include Scholastic’s innovative, read-along function and features narrators such as Sean Hayes, John Lithgow, and Randy Travis. The set will be on sale June 12 for $24.95, with the individual DVDs priced at $12.95 each. For more information on other Scholastic Storybook Treasures, visit New Kideo’s website or Facebook page.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

The Magic School Bus Celebrates 25 Years

The Magic School Bus is celebrating its 25th anniversary with new products, a live tour, and promotions. The Scholastic brand will kick off the celebration next month with the release of The Magic School Bus: Oceans game for Nintendo DS and The Magic School Bus: Dinosaurs app for Apple’s iPad. Both releases are based on the Scholastic books written by Joanna Cole and illustrated by Bruce Degen.

Joining the celebration, Identity Games will release its new GameChanger (an electronic board that works with the iPad) featuring The Magic School Bus game skins. The Young Scientists Club will launch “The Magic School Bus Science Club,” and release five new Magic School Bus activity kits this year. Scholastic Audio has three new Magic School Bus audio books scheduled for release next year.

Additionally, Maximum Entertainment Productions and The Brad Simon Organization will tour the new “The Magic School Bus – Live! The Climate Challenge” live show throughout the U.S., hitting 60 cities. An anniversary field trip event and a book signing in New York City, as well as an online game, are also planned.

Clifford The Big Red Dog For Kohl’s Cares Program

Scholastic’s Clifford The Big Red Dog will be the newest face of the Kohl’s Cares program, bringing select merchandise to Kohl’s stores across the nation. Kohl’s customers will have exclusive access to four two-in-one edition hardback Clifford storybooks and coordinating plush dolls.

From now, until the end of September, shoppers will be able to purchase Clifford books and plush toys for $5 each, with 100 percent of the profit going towards children’s health and education initiatives nationwide.

I Spy Celebrates 20 Years

New York City students helped Scholastic celebrate the 20th Anniversary of its I Spy brand Wednesday in Times Square during the event, “I Spy A Celebration: 20 Years; 20 Kids; 20 Riddles.”  For finding 20 hidden objects around a 12-foot-high birthday cake, the students’ school will receive 500 books.  In addition to its new book, I Spy Spectacular, the anniversary year will see new I Spy releases from Briarpatch and Scholastic Interactive.

Photo: A. Walker

Scholastic Celebrates 20th Anniversary of I Spy

Scholastic Media is kicking off its 20th anniversary celebration of the I Spy franchise with the publication of I Spy Spectacular: A Book of Picture Riddles, due to be out next month. The books features riddles by Jean Marzollo and photographs by Walter Wick.  The year-long campaign will include a slate of new I Spy releases, including the I Spy Challenger for Leapster Explorer (releasing this summer), I Spy Castle for the Nintendo DS (releasing this fall), and five new titles from Briarpatch, Scholastic’s exclusive licensee for board games, puzzles, and card games.

Beginning April 11, the new products will be supported by the “I Spy a Celebration” campaign that invites audiences to participate in the largest game of I Spy online, My I Spy. Scholastic will also host a live I Spy event, “I Spy a Celebration! 20 Years; 20 Kids; 20 Riddles,” in Times Square on April 12, and Jean Marzollo will host at an event on April 9 in New York City featuring an I Spy scavenger hunt, raffle, and product demonstrations.

Scholastic’s Second Annual WordGirl Definition Competition

Scholastic Media is launching its second annual WordGirl Definition Competition, a live virtual event that will challenge students’ vocabulary. The event, for kids in grades 1-3, will take place on Wednesday, April 27 at 1:00 p.m. ET at Scholastic’s New York City headquarters, and will be streamed to thousands of classrooms nationwide via a live webcast.

The competition will be held in a game-show format, hosted by WordGirl and Beau Handsome of WordGirl’s “May I Have a Word” segment. Contestants will test their vocabulary skills through word usage, reading comprehension, definitions, and the use of words in different contexts. Classes across the country will play along in real-time by submitting answers online during the webcast. Classes and their answers may be called out during the event.

Teachers can register for the free webcast here. All teachers of grades 1-3 who register will automatically be entered into the WordGirl Definition Competition sweepstakes for a chance to win books and prizes for their school or classroom.

For official rules, click here.

New “Touch & Tilt” Line of iPad Book Apps by Scholastic is Released

Scholastic Media has introduced its “Touch & Tilt” line of iPad book applications, available for purchase on the iTunes App Store. The interactive storybook applications include I Love You Through and Through, based on Scholastic’s book by Bernadette Rosetti-Shustak and illustrated by Caroline Jayne Church; The Magic School Bus: Oceans, based on the Scholastic book The Magic School Bus: On the Ocean Floor by Joanna Cole and illustrated by Bruce Degen; and Go, Clifford, Go!, based on the Scholastic book series by Norman Bridwell.

Each application allows kids to read and play independently on the iPad and also brings the book to life. For more information, visit www.scholastic.com/apps/.

WordGirl Receives Comic Book Series Through BOOM! Studios

Scholastic Media has announced that superhero series WordGirl will receive a comic book series this fall through BOOM! Studios. WordGirl comic books and graphic novels will be available throughout the U.S. and Canada, ranging from $2.99 to $9.99. The comics will feature all-new storylines.

The deal follows the announcement that the WordGirl series has received three 2010 Daytime Emmy Award nominations. The series was awarded a Daytime Emmy Award for Best Writing in Animation in 2008. WordGirl airs daily on PBS.

BOOM! Studios recently launched it BOOM Kids! imprint in spring 2009. The imprint serves as a home for BOOM!’s kid-friendly content.

“WordGirl” Nominated for Three Emmy Awards

Scholastic Media’s WordGirl has been nominated for three 2010 Emmy Awards, the third year the series has been nominated.  The series is nominated for “Outstanding Children’s Animated Program,” “Outstanding Writing in Animation,” and “Outstanding Performer in an Animated Program” for Ed Asner’s performance as Kid Potato. In 2008, WordGirl won an Emmy Award for “Best Writing in Animation.”

The series airs five days a week on PBS KIDS GO!. New episodes are set to air in July.

The Daytime Emmy Awards will be telecast on June 27th on CBS from the Las Vegas Hilton.