China Toy Fair


COMMENTARY: Back to School Goes Full STEAM Ahead

The back-to-school season usually means the smell of newly sharpened pencils, a new wardrobe, and denial that the precious summer months have come to a close. You’ve probably heard the acronym STEAM being thrown around here and there, but this movement is making a bigger impact on the toy industry than ever before.

STEAM puts an emphasis on science, technology, engineering, art, and math, and these concepts have definitely made their way to back-to-school gear. But companies are doing a lot more than just making educational toys. They’re creating products that have value added to them—something kids appreciate without even knowing, and parents love for all of the extra benefits. [Read more...]

Lexibook Tablets Launch In U.S.

Lexibook, Android educational kids tablet leader, is launching its new tablets for kids nationwide from October. With a preview launch at Toys“R”Us stores across the country, parents can discover tablets with content tailored to the needs of the new generation.

The Lexibook features a high-definition tactile screen and a kid-friendly interface. The educational content is adapted to the curriculum with 500 sheets of general education, tests, and interactive quizzes. School Zone apps and 200 pre-loaded e-books are also included. Children will discover their favorite stories, rhymes, and Susie Tallman’s top songs and karaoke videos. Twenty-five games and 52 discovery activities are included, as well as a camera with photo-editing software.

Wireless internet browsing through a high speed built-in Wi-Fi connection is kept safe through embedded parental control, while kids can still download more than 10,000 must-have apps on the Lexibook Market—including Pig Rush, Angry Birds, Fruit Ninja, Pandora, and Skype—and learn while having fun with educational apps adapted to every age group. With the Lexibook Videostore by Kabillion and Spotify music portal, cartoons, music, and other favorite videos are available in one click.