Wal-Mart’s Initial Holiday Offerings Include Discounts on Disney Frozen, Teenage Mutant Ninja Turtles, and More

logo-walmartFor its first round of holiday promotions, Wal-Mart has expanded its digital shelves to include 7 million items, which is one million more than last holiday season. Shortly after midnight PT on November 3, deals typically reserved for Black Friday and Cyber Monday will start on walmart.com, and will include discounts on toys and games, such as the Barbie Dreamhouse and Nintendo 2DS.

The retailer will also offer hundreds of weekly online specials on items that include toys and electronics, with same-day pickup at Wal-Mart stores available while supplies last at no additional charge, and free shipping to customers’ homes available for orders totaling $50 or more.

Wal-Mart has rolled out a new feature within its mobile app: Search My Store, through which customers can search for nearly any item carried in a Wal-Mart store and see that item’s availability, its aisle location, ratings, and reviews. Search My Store is available on Android devices and will expand to iPhones by mid-November. [Read more...]

Schwinn Calls for Americans to “Go For a Ride” in Multi-Million Dollar Campaign

Schwinn, the American bicycle manufacturer, is inviting Americans to “go for a ride” as part of a major brand relaunch and integrated national advertising and marketing program.

The multi-million dollar campaign, which launches nationwide this week, will feature the Schwinn bicycle bell as a thematic centerpiece representing “a call to action to reconnect with what’s important in life.” Print and television ads, as well as a digital campaign, will feature messages such as “Never stop and smell the cubicles,” “The world needs a recess bell,” and “You can’t text message your inner child,” urging Americans to get outside and get riding.

Consumers will be directed to www.RideSchwinn.com, which will provide simple tips on finding the right bike and where to buy it. Additionally, a downloadable application for mobile phones will give riding and fitness tips along with local route information.