China Toy Fair


COMMENTARY: Kids Love to Make Stuff

Kids love to make stuff. Arts and crafts, do-it-yourself kits, construction sets—you name it. I loved crafts as a kid, especially the kinds that didn’t quickly run out of the included supplies, so I could start over if it wasn’t quite right the first time.

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Recently, I took home Schylling’s Metal Pot Holder Loom. It was the first time I’d made one of those over-under hook-and-loop pot holders since elementary school. Even back then, I remember taking great pains to get the weave tight, so there weren’t gaps or curves. This time was no different, except that the loom is now significantly larger. The kit includes a metal loom, a metal hook, a plastic crochet hook, an instruction manual, and enough loops to create two pot holders and still have some left over. One quiet weeknight, I settled in with a good show on TV and started making a pot holder. The little girl in me still enjoyed the process, and I put thought into the design before beginning. The result was an even, tight, and pretty awesome-looking kitchen accessory, if I do say so myself. [Read more...]

Schylling Named Exclusive Distributor of Turbospoke Classic

Schylling will be the exclusive distributor for the launch of the Turbospoke Classic this month in the U.S. and Canada. Turbospoke Classic, is the new pocket-money-priced bicycle noise maker, from Turbospoke. Developed on their original “card in the spokes” design, Turbospoke Classic has a universal fitment and uses durable sound cards to make any bike go zoom. Kids can fit a Turbospoke Classic to their bikes and slide in one of the two sound cards, and they’re ready to ride. As soon as the wheel turns, the noise begins, and the harder that kids pedal, the louder it gets.

The compact design allows more than one Turbospoke Classic to fit on a bike, providing big volume and tunable sounds. Small adjustments to the location and angle of the Turbospoke Classic make a big difference. Turbospoke Classic has blended a retro look with a clean design. It is a standalone product and can also be used in conjunction with Turbospoke products.

Crofton Capital and Gladstone Investment Corp. Acquire Schylling Toys

Investment firms Crofton Capital LLC and Gladstone Investment Corp. have acquired Schylling Associates Inc., an independent toy and gift designer, manufacturer, and distributor.

Schylling’s product line is known for its contemporary versions of classic toys and collectibles inspired by iconic playthings including jack-in-the-boxes, sock monkeys, and tin robots and vehicles. The Schylling line also includes toys created in partnership with licensed properties, including Thomas & Friends, Uglydoll, Curious George, Babar, and The Wizard of Oz. Schylling also distributes products for brands including Lego, Brio, Lava Lamps, Moshi Monsters, Angry Birds, Sea Monkeys, and Erector. The company’s customer base ranges from major retailers to specialty stores.

Paul Weingard has become president of Schylling Inc. He most recently led product development at Schylling for five years, and brings 30 years of diverse toy industry experience to his new role. Founder Jack Schylling is assuming an advisory role focused on providing creative support. David Schylling will continue in a business development leadership role.

The company headquarters and distribution center will continue to operate in Rowley, Mass. Mark Slusarz, vice president of sales, Jim Leonard, COO, and Tom Schylling, CFO, will also continue in their current leadership roles.

Warner Bros. Consumer Products Unveils Product Lineup for “The Wizard Of Oz” Anniversary

Warner Bros. Consumer Products has announced its roster of licensees set to celebrate the 75th Anniversary of The Wizard of Oz next year. Master toy partner Jazwares, as well as USAopoly and Mattel, are among the partners. [Read more...]

Schylling To Distribute Moshi Monsters In North America

Mind Candy, the online games developer and entertainment company, partners with Schylling Toys to distribute its Moshi Monsters brand in North America. Toy manufacturer Vivid Toys and Games will cover mass and mid-tier chains. Moshi Monsters are online adoptable pet monsters for boys and girls. Players choose one of six customizable monster pets to name and nurture while playing games and earning virtual money solving the daily puzzle. [Read more...]

Uglydoll Tin Toys – One of My New Favorite Things

You know how everyone always wants to know what Oprah’s Favorite Things are? Well, there might be one or two people who want to know what my favorite things are, and Schylling’s Uglydoll Tin Toy line is definitely on my list. The line features the fantastic Uglydoll characters from Pretty Ugly, LLC, and includes tin trucks that double as coin banks or pencil holders, cars, wind up tin robots, a jack in the box, an alarm clock, and keepsake boxes.

Schylling Named U.S. Darda Distributor

Schylling Associates, Inc. has been named the new U.S. distributor for Darda toys by Wm K. Walthers, Inc. and Simm Marketing GMBH. Earlier this month, Walthers sold the line to Simm.

As part of the transition to new ownership, both Schylling and Walthers representatives began taking orders for Darda products during Toy Fair New York. In-stock inventory will ship directly from the Walthers warehouse in Milwaukee. Future releases will ship from Schylling.

Pretty Ugly Debuts New Plush Characters and More

The shelves will turn a bit more ugly this year as Pretty Ugly expands its plush characters plus partners with Schylling and Abrams for additional products.

Pointy Max, who has a weakness for cheese and a phobia of blank paper, joins the Ugly Doll family along with Picksey, Mynus, Ninja Batty Shogun, Ket, Wippy, Nandy Bear, and Cozymonster.

[Read more...]