China Toy Fair


VTech to Offer Toca Boca Content on InnoTab MAX Tablet

VTech-LogoVTech has entered a content distribution deal with the leading digital play studio Toca Boca. InnoTab MAX, VTech’s first children’s learning tablet with Android 1 learning content, will include one free Toca Boca app available for download. Consumers can choose between Toca Lab and Toca Pet Doctor after registering InnoTab MAX on VTech’s Learning Lodge app store.

Toca Lab lets children explore the world of science by experimenting with all 118 elements of the periodic table—each with its own unique personality. Toca Pet Doctor allows kids to care for, love, and help 15 different sick or injured animal friends, including a dog, turtle, bird, and more. All of Toca Boca’s apps are gender-neutral and non-competitive with no external advertising or in-app purchases.

InnoTab MAX, a 7-inch tablet featuring access to educator-approved VTech and Android apps, as well as VTech’s library of cartridges, will be available in October.

COMMENTARY: Back to School Goes Full STEAM Ahead

The back-to-school season usually means the smell of newly sharpened pencils, a new wardrobe, and denial that the precious summer months have come to a close. You’ve probably heard the acronym STEAM being thrown around here and there, but this movement is making a bigger impact on the toy industry than ever before.

STEAM puts an emphasis on science, technology, engineering, art, and math, and these concepts have definitely made their way to back-to-school gear. But companies are doing a lot more than just making educational toys. They’re creating products that have value added to them—something kids appreciate without even knowing, and parents love for all of the extra benefits. [Read more...]

Reeves International to Distribute Basic Concepts’ New Summer Lines

ReevesInternationalReeves International has partnered with Basic Concepts to distribute three new collections of water blasters, air gliders, and themed activity kits in the U.S. this summer. These items will be available in both the mass and specialty markets.

The Aero Force line includes the Aero Force Glider, which has precision wing design and technological components designed by an aerospace engineer to maximize flight time. Meanwhile, pre-pressurized water cartridges for Hydro Force blasters never lose water pressure, letting kids back into their games faster.

Basic Concepts’ In a Minute blind bags guide kids through the art of quick magic tricks, science kits, building kits, and gags.

Popar Toys Conjures Up the Magic of Augmented Reality

PoparPopar Toys has utilized the latest augmented reality (AR) technology to develop a new way for kids to learn anatomy, chemistry, and astronomy. With the 3-D Interactive Human Anatomy, Interactive Periodic Table, and Interactive Solar System charts, anyone can “play” with this learning technology that comes alive right off the wall.

Each AR wall chart works with any Android or Apple smart device once the free app is downloaded.

  • Interactive Human Anatomy Chart: Here the human body comes to life. Kids and students zoom in on their mobile device to see organs and even the digestive system.
  • Interactive Periodic Chart: Budding scientists can learn about atomic mass, boiling point, density, and structure. Use the app to tap elements and make compounds as well as learn more about their basic functions.
  • Interactive Solar System Chart: Planets leap off the wall and into the palm of kids’ hands with this app, which they can also use to watch videos and play games. Kids can learn the distance of these planets from one another and how many moons each planet has.

[Read more...]

Geeky Stocking Stuffers for the Nerd in Your Life

GiantMicrobes has designed dozens of creations, from ornaments to collectibles, that make the perfect gift for science buffs, collectors, and those with a good sense of humor. Each GiantMicrobe, which can be the Common Cold or an adorable Amoeba, has an image as well as educational information about what the microbe represents.typhoid-fever

Highlights include:

  • GiantMicrobes Ornament Boxes: Three gift boxes (Tree, Stocking, and Wreath) include five best-selling microbes dressed up for Christmas
  • New GiantMicrobes Originals: Antibody – Antibody will keep the humbugs away from your celebrations
  • New GiantMicrobes Originals: Heart Cell – Get your sweetheart’s pulse pounding this Christmas (makes heartbeat sound when squeezed)
  • New GiantMicrobes Originals: Muscle – Expands and contracts like the real thing
  • New GiantMicrobes Originals:  Tapeworm – The elastic Tapeworm grows and grows
  • New Computer Virus Dolls and Key Chains: Perfect geeky gift for computer nerds, or anyone who’s encountered a computer virus

Learning Encounters Kicks Off Science Experiment Contest

Learning Encounters, LLC, has launched a contest inviting science buffs of all ages to submit homemade science experiments to win cash and prizes. The competition kicked off on February 14 and will run through March 15. Participants submit videos of their experiments that are under five minutes and highlight “scientific genius.” To qualify, all experiments must be safe, use the scientific method, be in English, and be submitted by 11:59 p.m. on March 15. If the applicant is under age 18, an adult must be present while the experiment is conducted.

Prizes include a grand prize of $200 and the company’s MicroViewer 500x digital microscope, a second prize of $50 and the company’s MicroViewer 200x digital microscope, and a third prize of the company’s SkyViewer Telescope Kit.

For more information, visit http://www.leosciencelab.com/contest/index.php.