China Toy Fair


Yvolution Takes Kids Rides to the EXY Extreme

YVOLUTION EXY TRICKSTARTRAt this year’s American International Toy Fair, Yvolution is launching its new EXY Extreme Yvolution series. Offering kids a more extreme ride, the first two products in the line include the EXY Trickstartr, an entry-level stunt scooter with an innovative wheelie system, and the EXY Sharker, a three-wheeled skateboard made for urban street surfing.

The EXY Trickstartr is a stunt scooter for beginner riders who want to learn how to master basic tricks. It features a slick matte black/vibrant color design and comes with a special patent-pending device that allows riders to do a wheelie. Trickstartr also offers kids four ways to ride: 1) The Easy Way, 2) The Hard Way, 3) The Expert Way, and 4) The Pro Way. Once the stunt is mastered, the detachable device can be removed to improve speed and agility.

The EXY Sharker is a three-wheeled skateboard with a modern surfboard design. It is half-caster board and half-skateboard, with a front 360-degree caster wheel and traditional skateboard trucks in the back. Riders twist back and forth to get started, self-propel, carve, and pump. The quicker they pump the nose, the faster they’ll go. The Sharker also features a patented super strong ABS Tri-core grip deck and PU wheels with durable ABEC 7 bearings.

Both are suitable for kids ages 5 and up, available in green or purple, and for sale exclusively at Toys “R” Us stores and online.

Before hitting the skate park, kids can watch a series of EXY “learn to ride” videos online that help them get started with both the Trickstartr and Sharker.

Marvel Entertainment Partners with Huffy for New Bicycle Line

Spider-ManMarvel Entertainment LLC and Huffy have announced that they will develop a new line of bicycles, tricycles, scooters, and accessories. The new products will be an expansion in the bike category for Marvel.

The new line will launch in stores in the spring and fall of next year. The addition of Marvel’s Guardians of the Galaxy also introduces Marvel’s newest heroes.

The Spider-Man bike is the first in the category to feature the character’s web design as a web trap which holds villain and hero toys. Another version of the bike includes a special plastic web-frame design. Scooters and tricycles feature interactive lights and sounds. The Huffy line of Marvel products will include multiple designs at top retail stores across the U.S.

CPSC Issues New Report on Toy Safety System Effectiveness, Shows Recalls Are Down

CPSCDuring the past five years, the U.S. Consumer Product Safety Commission (CPSC) and U.S. Customs and Border Protection (CBP) have stopped more than 9.8 million units of about 3,000 different toys that violated applicable standards. These products never made it onto store shelves and were kept out of consumers’ homes.

In recent years, the CPSC has created a robust toy safety system by requiring testing by independent, third party laboratories around the world; enforcing stringent lead and phthalates limits for toys; and stopping violative and dangerous toys at ports. This fiscal year, CPSC issued only 31 toy recalls, none of which involved a lead violation. This compares with 172 toy recalls in fiscal year 2008 (19 of which were due to excessive lead); 50 recalls in 2009 (14 for lead); 46 recalls in fiscal year 2010 (3 for lead); 34 recalls in 2011 (4 for lead); and 38 recalls last year (3 for lead).

Overall, toy-related deaths involving kids younger than 15 decreased from 19 in 2010, to 17 in 2011, and 11 last year (based on reports to date). The majority of toy-related fatalities last year were attributed to riding toys, including tricycles and nonmotorized scooters. For kids younger than 15 years old, non-motorized scooters were also the category of toys associated with the most injuries last year. Frequently, these injuries involved lacerations, contusions, and abrasions to the kid’s face and head. [Read more...]

Yvolution Introduces Revolutionary Y Fliker Carver Performance Series

y fliker carverLast year Yvolution introduced its innovative Y Fliker Flow Series of self-propelling three-wheeled scooters, changing the way kids scoot. This year, Yvolution unveils its new Y Fliker Carver Series of performance scooters with a sleek design featuring patented Flex technology. For a more extreme ride, kids can now carve, drift, and turn 360 degrees with enhanced stability and control that allows riders to turn on a dime.

Y Fliker Carver scooters are available in two sizes so both toddlers and teens can experience ‘Life through Motion’ in and fun and safe way. The series uses the same motions of downhill skiing so riders only need to move their hips and legs from side to side to get going and keep moving. By incorporating the new Flex technology, kids have the ability to accelerate faster, maintain balance at greater speeds, and make sharper turns. With two models for kids ages 5 and up and 7 and up, parents can be assured their child is safe with features such as padded handgrips, footplates with superior grip, and a quick-response hand brake. Y Fliker Carver scooters can be purchased at Toys “R” Us stores nationwide and online at Toysrus.com/Yvolution beginning October 1.